Exam 13: Whats Trending in Consume Behavior

Clam chowder is best when it is from New England, and nothing beats Texas barbecue. This connection to a specific place is called

Provide a detailed description of the Internet of things and its relevance to consumer behavior. Be specific and provide examples.

Explain neuromarketing and neuroimaging. What can this technology tell marketing managers that other research methods cannot? In what ways might neuromarketing techniques be superior to traditional consumer research techniques?

Marketers can predict which brands consumers are thinking about by looking at a consumer's _______ to see what and where activity is taking place.

Describe the sharing economy and provide at least three examples of the sharing economy in action. How has the sharing economy changed purchasing patterns?

A consumer can use _______ to quickly and easily access information.

_______ refers to a stream of research that focuses on benefiting consumer welfare and quality of life across the world.

What distinguishes _______ from other areas of consumer research is that it emphasizes the dissemination and sharing of valuable insights in an effort to alleviate and even solve some of the most pressing consumer welfare problems.

_______ is a sensation that is very close to an actual experience and often happens when a consumer uses virtual reality technology.