Exam 7: Attitudes and Behaviors

A consumer's perceptions about whether or not other people believe it is a good idea to engage in a behavior are called

What is cognitive dissonance? Why is it an important concept of consumer behavior?

What is the difference between compensatory and noncompensatory models? Define conjunctive, lexicographic, and elimination-by-aspects decision rules. Give an example of each.

The _______ describes the depth of thought that a consumer engages in when exposed to a communication message.

The thing about which an attitude is held is the

The _______ function is concerned with the drive to project important aspects of the actual self and possible selves.

The extent to which an individual feels driven to conform to the subjective preferences of other people is known as

The _______ component of attitudes encompasses all of the beliefs, knowledge, and thoughts the individual has about the attitude object.

In a(n) _______ model, one overriding component is dominant in the decision-making process.

A car company is trying to convince consumers that automatic parking capabilities are extremely important in a car. Typically, consumers do not consider this feature when purchasing a car. This is an example of which behavioral change strategy?

For balance to occur, the three links, when multiplied together, must result in a _______ outcome.

Identify and define the seven strategies to change behavioral intentions laid out in the text. Why would a marketer want to change behavioral intentions and how can it be accomplished? Provide specific examples.

In a(n) _______ model, the components are combined in such a way that a low score on one component is compensated by a higher score on another.

What are attitudes? Identify the four key components of the definition of attitudes?

Identify and define the three elements of each multiattribute model. What do multiattribute models offer to marketers?

The _______ function proposes that consumers seek maximum utility and value from their consumption.

Which theory suggests that consumers seek balance between themselves, an attitude object, and some other important person or object?

Define the different hierarchies of effects. Why is it important that marketers identify which hierarchy of effects is most relevant to them?

How can a marketer change the basic motivational function?

When buying an apple, a consumer thinks that it is very important that an apple is juicy, fresh, and locally sourced. This is an example of which element of the miltiattribute model?