Exam 11: Management and Business Acumen

PR professionals most often find the path to the C-Suite to be a relatively easy one.

Analyze the current state of integration between the business and public relations professions.

Viewing public relations' relationship with the business field, which of the following is true?

Gaining strong business acumen is essential not just for personal knowledge but for employment.

In sales, customers are ______, whereas in public relations, they are ______.

In general, who is responsible for carrying out the business practices of an organization?

If you have the title of Senior Account Executive, Senior Vice President, or Director in front of your name, what is your likely function within your organization?

Young PR professionals should also strive to become entrepreneurs.

Which of the following factors has driven the success of employee advocacy programs at Adobe and General Motors?

You've always been an independent, driven student of public relations. Rather than work for a boss, you wanted to become an entrepreneur and run your own business. Ten years later, a curious student intern asks you what skills helped you to succeed in this regard. How do you answer this question?

"Beyond resources controlled" in the entrepreneurial process refers to ______.

Categorize some of the common goals that public relations shares with business and management.

You are a business professional visiting a public relations class. Organize a list of tips they can use to learn more about business.

PR can contribute to business objectives by taking a data-focused approach.

Practicing corporate social responsibility is central to meeting business objectives.

In reality, public relations is a sales job.

Categorize the relationships between public relations and other disciplines or departments within an organization.

Even if we are our own bosses in a PR career, business skills are still important because ______.

The relationship between PR and marketing can best be described as love/hate.

PR professionals create ambassador programs to help ______ audiences and advocacy programs to help ______ audiences share stories and information.