Question 1

Which of the following strengths can PR professionals use to aid their clients in conveying their brand value?

Accepted Answer

A)  the ability to conduct litigation public relations 
B)  connections to advertising executives 
C)  knowledge of fiscal responsibility 
D)  the power of storytelling 
A)  the ability to conduct litigation public relations 
B)  connections to advertising executives 
C)  knowledge of fiscal responsibility 
D)  the power of storytelling

Question 2

Regarding creativity and the public relations discipline, it is important to remember that PR relations professionals ______.

Accepted Answer

A)  are secondary to their marketing and advertising counterparts 
B)  can bridge the science and art of persuasive messaging 
C)  must rely upon outside experts to form their strategies 
D)  should seek continuing education to hone their creative expertise 
A)  are secondary to their marketing and advertising counterparts 
B)  can bridge the science and art of persuasive messaging 
C)  must rely upon outside experts to form their strategies 
D)  should seek continuing education to hone their creative expertise

Question 3

Identify some of the traditional distinctions between public relations, advertising, and marketing, and explain how those distinctions have changed in recent decades.

Accepted Answer

For decades, these three fields were dis

Which of the following strengths can PR professionals use to aid their clients in conveying their brand value?

Regarding creativity and the public relations discipline, it is important to remember that PR relations professionals ______.

Identify some of the traditional distinctions between public relations, advertising, and marketing, and explain how those distinctions have changed in recent decades.

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters

Exam 1: Introduction to Public Relations

Which of the following strengths can PR professionals use to aid their clients in conveying their brand value?

Regarding creativity and the public relations discipline, it is important to remember that PR relations professionals ______.

Identify some of the traditional distinctions between public relations, advertising, and marketing, and explain how those distinctions have changed in recent decades.

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters