Exam 1: What Is CB and Why Should I Care

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-sized women. Which business orientation best describes Lane Bryant's approach?

Renee is going to a formal dance next month and goes shopping for a full-length gown. The gown is an example of a(n) _____ in the basic consumption process.

_____ involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers.

Qualitative research better enables researchers to test hypotheses as compared to quantitative research.

Quantitative research tools include things such as cases analyses, clinical interviews, focus group interviews and other tools in which data are gathered in a relatively unstructured way.

The Internet has made geographical distance almost a non-issue.

An understanding of consumer behavior can mean better business for companies, better public policy for governments, and a better life for individuals.

Trends shaping the value received by consumers include internationalization, technological changes, changing communications, changing demographics, and the changing economy.

A consumer research study analyzes the factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

The subdisciplines of psychology that are highly relevant to consumer behavior are social psychology and experimental psychology.

_____ has roots in anthropology and often involves analyzing the artifacts associated with consumption.

One demographic trend shaping consumer behavior is the decreasing birth rates in the U.S. and Europe.

The final step in the consumption process is satisfaction.

The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.

Explain why consumers get treated differently in different types of exchange environments. Give an example of a situation where you were treated poorly by a business and explain why you might have been treated that way.

Consumer behavior, as a field of study, is a very young field.

Undifferentiated marketing means that the same basic product is offered to all customers.

One demographic trend impacting marketers is that households increasingly include two primary income providers.

Positive outcomes of consumption are referred to as _____.

Consumer behavior has family roots in other disciplines such as economics, anthropology, and psychology.