Question 1

All of the following are true regarding quantitative research EXCEPT _____.

Accepted Answer

A)  common purpose is to test hypotheses or specific research questions 
B)  structured response categories provided 
C)  samples are typically large to produce generalizable results 
D)  descriptive and causal research designs most often used 
E)  results are subjective 
A)  common purpose is to test hypotheses or specific research questions 
B)  structured response categories provided 
C)  samples are typically large to produce generalizable results 
D)  descriptive and causal research designs most often used 
E)  results are subjective

Question 2

Melanie is a psychologist who studies consumer behavior. She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. Which field of psychology is Melanie practicing?

Accepted Answer

A)  qualitative psychology 
B)  personal psychology 
C)  quantitative psychology 
D)  cognitive psychology 
E)  social psychology 
A)  qualitative psychology 
B)  personal psychology 
C)  quantitative psychology 
D)  cognitive psychology 
E)  social psychology

Question 3

Apple sold more than 7 million iPads within months of launching the product. Prices for this product ranged from $499 to more than $800, and Apple had difficulty keeping up with the demand. Obviously, the _____ outweighed the _____ for this product.

Accepted Answer

A)  satisfaction; demand 
B)  need; want 
C)  consumption; need 
D)  benefits; costs 
E)  want; demand 
A)  satisfaction; demand 
B)  need; want 
C)  consumption; need 
D)  benefits; costs 
E)  want; demand

Question 4

A market researcher focuses on the psychological process, including thoughts, feelings, and behavior that people experience once they realize they have an unmet need. The human behavior that makes up the set of value-seeking activities that the researcher is examining is best described as _____.

Accepted Answer

A)  marketing 
B)  consumer behavior 
C)  cognitive psychology 
D)  social interaction 
E)  consumption 
A)  marketing 
B)  consumer behavior 
C)  cognitive psychology 
D)  social interaction 
E)  consumption

Question 5

Juan is majoring in a discipline that examines the production and consumption of goods and services. Which of the following best describes Juan's major?

Accepted Answer

A)  economics 
B)  accounting 
C)  anthropology 
D)  psychology 
E)  production management 
A)  economics 
B)  accounting 
C)  anthropology 
D)  psychology 
E)  production management

Question 6

The ultimate hallmark of success for a business is _____.

Accepted Answer

A)  maximum profits 
B)  maximum sales 
C)  long-term survival 
D)  short-term sales 
E)  monopoly 
A)  maximum profits 
B)  maximum sales 
C)  long-term survival 
D)  short-term sales 
E)  monopoly

Question 7

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

Accepted Answer

A) True 
 B)False

Question 8

Companies must deal only with geographical distances when operating in different countries.

Accepted Answer

A) True 
 B)False

Question 9

A product is defined as _____.

Accepted Answer

A)  a potentially valuable bundle of benefits 
B)  physical good offered to satisfy a need 
C)  an item offering perceived value to a target market 
D)  a resource allocated toward satisfying a felt need 
E)  benefit offered for exchange 
A)  a potentially valuable bundle of benefits 
B)  physical good offered to satisfy a need 
C)  an item offering perceived value to a target market 
D)  a resource allocated toward satisfying a felt need 
E)  benefit offered for exchange

Question 10

What is the difference between qualitative and quantitative research?

Accepted Answer

A)  Qualitative research is used for hypothesis testing, and quantitative research is only used for descriptive analyses. 
B)  Quantitative research is longitudinal, and qualitative research is cross-sectional. 
C)  Qualitative research is researcher dependent, and quantitative research is not. 
D)  Quantitative research is researcher dependent, and qualitative research is not. 
E)  Quantitative research results in primary data, and qualitative research results in secondary data. 
A)  Qualitative research is used for hypothesis testing, and quantitative research is only used for descriptive analyses. 
B)  Quantitative research is longitudinal, and qualitative research is cross-sectional. 
C)  Qualitative research is researcher dependent, and quantitative research is not. 
D)  Quantitative research is researcher dependent, and qualitative research is not. 
E)  Quantitative research results in primary data, and qualitative research results in secondary data.

Question 11

Which of the following is based on the belief that firm performance is enhanced through repeat business?

Accepted Answer

A)  acquisition marketing 
B)  outward marketing 
C)  inward marketing 
D)  repetition marketing 
E)  relationship marketing 
A)  acquisition marketing 
B)  outward marketing 
C)  inward marketing 
D)  repetition marketing 
E)  relationship marketing

Question 12

Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.

Accepted Answer

A) True 
 B)False

Question 13

Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value.

Accepted Answer

A) True 
 B)False

Question 14

All of the following are examples of product attributes EXCEPT _____.

Accepted Answer

A)  quality 
B)  satisfaction 
C)  styling 
D)  weight 
E)  safety 
A)  quality 
B)  satisfaction 
C)  styling 
D)  weight 
E)  safety

Question 15

In which research approach to understanding consumers do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

Accepted Answer

A)  interpretive research 
B)  quantitative research 
C)  concentric research 
D)  depth research 
E)  dynamic research 
A)  interpretive research 
B)  quantitative research 
C)  concentric research 
D)  depth research 
E)  dynamic research

Question 16

In addition to the demographic trends discussed in Chapter 1, discuss one other demographic trend in the United States and how that trend will influence consumer behavior.

Accepted Answer

The chapter discusses two U.S. demograph

Question 17

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

Accepted Answer

A)  product orientation 
B)  production orientation 
C)  consumer orientation 
D)  sales orientation 
E)  benefit orientation 
A)  product orientation 
B)  production orientation 
C)  consumer orientation 
D)  sales orientation 
E)  benefit orientation

Question 18

Two common interpretative orientations are psychology and sociology.

Accepted Answer

A) True 
 B)False

Question 19

Niche marketers specialize in serving one market segment.

Accepted Answer

A) True 
 B)False

Question 20

Dana and John are expecting their first child and are purchasing furniture for the nursery. They are searching the Internet, reading parents' magazines and paying attention to the advertisements, and visiting many stores because they want to purchase the best quality furniture that fits their budget. The effort they are expending to ensure they make the right decision can be described as a _____ associated with the consumption process.

Accepted Answer

A)  cost 
B)  reaction 
C)  value outcome 
D)  benefit 
E)  satisfier 
A)  cost 
B)  reaction 
C)  value outcome 
D)  benefit 
E)  satisfier

All of the following are true regarding quantitative research EXCEPT _____.

Melanie is a psychologist who studies consumer behavior. She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. Which field of psychology is Melanie practicing?

Apple sold more than 7 million iPads within months of launching the product. Prices for this product ranged from $499 to more than $800, and Apple had difficulty keeping up with the demand. Obviously, the _ outweighed the _ for this product.

A market researcher focuses on the psychological process, including thoughts, feelings, and behavior that people experience once they realize they have an unmet need. The human behavior that makes up the set of value-seeking activities that the researcher is examining is best described as _____.

Juan is majoring in a discipline that examines the production and consumption of goods and services. Which of the following best describes Juan's major?

The ultimate hallmark of success for a business is _____.

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

Companies must deal only with geographical distances when operating in different countries.

A product is defined as _____.

What is the difference between qualitative and quantitative research?

Which of the following is based on the belief that firm performance is enhanced through repeat business?

Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.

Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value.

All of the following are examples of product attributes EXCEPT _____.

In which research approach to understanding consumers do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

In addition to the demographic trends discussed in Chapter 1, discuss one other demographic trend in the United States and how that trend will influence consumer behavior.

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

Two common interpretative orientations are psychology and sociology.

Niche marketers specialize in serving one market segment.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What Is CB and Why Should I Care

All of the following are true regarding quantitative research EXCEPT _____.

Melanie is a psychologist who studies consumer behavior. She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. Which field of psychology is Melanie practicing?

Apple sold more than 7 million iPads within months of launching the product. Prices for this product ranged from $499 to more than $800, and Apple had difficulty keeping up with the demand. Obviously, the _____ outweighed the _____ for this product.

A market researcher focuses on the psychological process, including thoughts, feelings, and behavior that people experience once they realize they have an unmet need. The human behavior that makes up the set of value-seeking activities that the researcher is examining is best described as _____.

Juan is majoring in a discipline that examines the production and consumption of goods and services. Which of the following best describes Juan's major?

The ultimate hallmark of success for a business is _____.

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

Companies must deal only with geographical distances when operating in different countries.

A product is defined as _____.

What is the difference between qualitative and quantitative research?

Which of the following is based on the belief that firm performance is enhanced through repeat business?

Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.

Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value.

All of the following are examples of product attributes EXCEPT _____.

In which research approach to understanding consumers do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

In addition to the demographic trends discussed in Chapter 1, discuss one other demographic trend in the United States and how that trend will influence consumer behavior.

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

Two common interpretative orientations are psychology and sociology.

Niche marketers specialize in serving one market segment.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Apple sold more than 7 million iPads within months of launching the product. Prices for this product ranged from $499 to more than $800, and Apple had difficulty keeping up with the demand. Obviously, the _ outweighed the _ for this product.