Question 1

Which theory states that consumers are motivated to act in accordance with their attitudes and behaviors.

Accepted Answer

A)  expectancy theory 
B)  attribution theory 
C)  self-perception theory 
D)  confirmatory theory 
E)  theory of reasoned action 
A)  expectancy theory 
B)  attribution theory 
C)  self-perception theory 
D)  confirmatory theory 
E)  theory of reasoned action

Question 2

Expectations about what a consumer really wants to happen during an experience under perfect conditions are called _____.

Accepted Answer

A)  ideal expectations 
B)  equitable expectations 
C)  realistic expectations 
D)  confirmed expectations 
E)  desired expectations 
A)  ideal expectations 
B)  equitable expectations 
C)  realistic expectations 
D)  confirmed expectations 
E)  desired expectations

Question 3

According the expectancy/disconfirmation theory, expectations can only impact satisfaction through the disconfirmation process.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements is FALSE regarding consumer satisfaction?

Accepted Answer

A)  Consumer satisfaction is a relatively enduring consumer trait. 
B)  Consumer satisfaction is a postconsumption phenomenon because it is a reaction to an outcome. 
C)  Like other emotions, satisfaction results from a cognitive appraisal. 
D)  Satisfaction is a relatively mild emotion that does not create strong behavioral reactions. 
E)  none of these choices are false 
A)  Consumer satisfaction is a relatively enduring consumer trait. 
B)  Consumer satisfaction is a postconsumption phenomenon because it is a reaction to an outcome. 
C)  Like other emotions, satisfaction results from a cognitive appraisal. 
D)  Satisfaction is a relatively mild emotion that does not create strong behavioral reactions. 
E)  none of these choices are false

Question 5

Compare and contrast durable and nondurable goods and give three examples of each.

Accepted Answer

Durable goods are goods that are

Question 6

All of the following are key elements to the attribution theory approach EXCEPT _____.

Accepted Answer

A)  locus 
B)  expectations 
C)  control 
D)  stability 
E)  all of the above are key elements of attribution theory 
A)  locus 
B)  expectations 
C)  control 
D)  stability 
E)  all of the above are key elements of attribution theory

Question 7

Consumers may experience other types of emotions besides satisfaction after consumption.

Accepted Answer

A) True 
 B)False

Question 8

The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral.

Accepted Answer

A) True 
 B)False

Question 9

Consumer expectations have three components: locus, control, and stability.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a possible postconsumption emotion?

Accepted Answer

A)  disgust 
B)  surprise 
C)  exhilaration 
D)  anger 
E)  all of these choices 
A)  disgust 
B)  surprise 
C)  exhilaration 
D)  anger 
E)  all of these choices

Question 11

Normative expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

Accepted Answer

A) True 
 B)False

Question 12

Desired expectations are expectations about what a consumer really wants to happen during an experience if everything was ideal.

Accepted Answer

A) True 
 B)False

Question 13

If performance perceptions exactly match what was expected, confirmation is said to occur.

Accepted Answer

A) True 
 B)False

Question 14

Meaning transference begins with culture.

Accepted Answer

A) True 
 B)False

Question 15

Temporal factors, antecedent conditions, and the physical environment are particularly influential on the consumption experience.

Accepted Answer

A) True 
 B)False

Question 16

Mary is going to go to summer camp next week, and she believes she is going to have a really fun time. Her beliefs of what will occur are known as _____.

Accepted Answer

A)  satisfaction 
B)  expectations 
C)  affective components of satisfaction 
D)  confirmations 
E)  predictors 
A)  satisfaction 
B)  expectations 
C)  affective components of satisfaction 
D)  confirmations 
E)  predictors

Question 17

Consumer expectations have two components: (1) the probability that something will occur and (2) _____.

Accepted Answer

A)  the probability that that event will be positive 
B)  the probability that that event will produce a satisfactory outcome 
C)  a desire for that outcome to occur 
D)  an evaluation of that potential occurrence 
E)  the motivation by the consumer wanting it to occur 
A)  the probability that that event will be positive 
B)  the probability that that event will produce a satisfactory outcome 
C)  a desire for that outcome to occur 
D)  an evaluation of that potential occurrence 
E)  the motivation by the consumer wanting it to occur

Question 18

Marketers attempt to increase the number of times a product is consumed, which is known as _____.

Accepted Answer

A)  consumption amount 
B)  consumption value 
C)  consumption replacement 
D)  consumption replenishment 
E)  consumption frequency 
A)  consumption amount 
B)  consumption value 
C)  consumption replacement 
D)  consumption replenishment 
E)  consumption frequency

Question 19

Which activity may a consumer engage in to lessen feelings of discomfort following a purchase?

Accepted Answer

A)  seek positive information about the alternative selected 
B)  minimize the perceived importance of the decision 
C)  return the product, if possible 
D)  complain about the experience 
E)  all of these choices 
A)  seek positive information about the alternative selected 
B)  minimize the perceived importance of the decision 
C)  return the product, if possible 
D)  complain about the experience 
E)  all of these choices

Question 20

LOUIS VUITTON SCENARIO
Carla purchased a Louis Vuitton Fantaisie Handbag for $1,430 when she was in New York City last weekend. She's always liked this brand but never purchased a real one before this. In fact, she has a counterfeit Louis Vuitton handbag, a wallet, and a scarf. While the counterfeit products look just as good as the real brand, they aren't of the same quality as the legitimate branded products. She was very nervous about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers can only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever had any problem with her handbag that she should return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected.
-Refer to Louis Vuitton Scenario. After spending so much money for her handbag, Carla wanted her friends and family to know that this was a real Louis Vuitton handbag. Which of the following was important to Carla?

Accepted Answer

A)  meaning transference 
B)  positive confirmation 
C)  authenticity 
D)  positive reinforcement 
E)  positive disconfirmation 
A)  meaning transference 
B)  positive confirmation 
C)  authenticity 
D)  positive reinforcement 
E)  positive disconfirmation

Which theory states that consumers are motivated to act in accordance with their attitudes and behaviors.

Expectations about what a consumer really wants to happen during an experience under perfect conditions are called _____.

According the expectancy/disconfirmation theory, expectations can only impact satisfaction through the disconfirmation process.

Which of the following statements is FALSE regarding consumer satisfaction?

Compare and contrast durable and nondurable goods and give three examples of each.

All of the following are key elements to the attribution theory approach EXCEPT _____.

Consumers may experience other types of emotions besides satisfaction after consumption.

The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral.

Consumer expectations have three components: locus, control, and stability.

Which of the following is a possible postconsumption emotion?

Normative expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

Desired expectations are expectations about what a consumer really wants to happen during an experience if everything was ideal.

If performance perceptions exactly match what was expected, confirmation is said to occur.

Meaning transference begins with culture.

Temporal factors, antecedent conditions, and the physical environment are particularly influential on the consumption experience.

Mary is going to go to summer camp next week, and she believes she is going to have a really fun time. Her beliefs of what will occur are known as _____.

Consumer expectations have two components: (1) the probability that something will occur and (2) _____.

Marketers attempt to increase the number of times a product is consumed, which is known as _____.

Which activity may a consumer engage in to lessen feelings of discomfort following a purchase?

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 14: Consumption to Satisfaction

Which theory states that consumers are motivated to act in accordance with their attitudes and behaviors.

Expectations about what a consumer really wants to happen during an experience under perfect conditions are called _____.

According the expectancy/disconfirmation theory, expectations can only impact satisfaction through the disconfirmation process.

Which of the following statements is FALSE regarding consumer satisfaction?

Compare and contrast durable and nondurable goods and give three examples of each.

All of the following are key elements to the attribution theory approach EXCEPT _____.

Consumers may experience other types of emotions besides satisfaction after consumption.

The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral.

Consumer expectations have three components: locus, control, and stability.

Which of the following is a possible postconsumption emotion?

Normative expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

Desired expectations are expectations about what a consumer really wants to happen during an experience if everything was ideal.

If performance perceptions exactly match what was expected, confirmation is said to occur.

Meaning transference begins with culture.

Temporal factors, antecedent conditions, and the physical environment are particularly influential on the consumption experience.

Mary is going to go to summer camp next week, and she believes she is going to have a really fun time. Her beliefs of what will occur are known as _____.

Consumer expectations have two components: (1) the probability that something will occur and (2) _____.

Marketers attempt to increase the number of times a product is consumed, which is known as _____.

Which activity may a consumer engage in to lessen feelings of discomfort following a purchase?

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumer Relationships

Consumer and Marketing Misbehavior

Filters