Question 1

Describe the steps in analyzing qualitative data.

Accepted Answer

The answer of Describe the steps in analyzing qualitative data....

Question 2

Theory built through inductive reasoning is called _____.

Accepted Answer

A)  inductive theory 
B)  deductive theory 
C)  grounded theory 
D)  phenomenological theory 
E)  hermeneutic theory 
A)  inductive theory 
B)  deductive theory 
C)  grounded theory 
D)  phenomenological theory 
E)  hermeneutic theory

Question 3

Data display organizes the information in a way that facilitates drawing conclusions.

Accepted Answer

A) True 
 B)False

Question 4

Allison is content analyzing magazine advertisements to research how the portrayal of women has changed over the past 100 years. What type of data is Allison using?

Accepted Answer

A)  field-generated data 
B)  found data 
C)  primary data 
D)  linear data 
E)  nonlinear data 
A)  field-generated data 
B)  found data 
C)  primary data 
D)  linear data 
E)  nonlinear data

Question 5

Which type of triangulation uses multiple theories and perspectives to interpret and explain the data?

Accepted Answer

A)  pattern triangulation 
B)  theory triangulation 
C)  method triangulation 
D)  researcher triangulation 
E)  data triangulation 
A)  pattern triangulation 
B)  theory triangulation 
C)  method triangulation 
D)  researcher triangulation 
E)  data triangulation

Question 6

Edgar and Holly are two graduate students and have been assigned to read transcripts from focus group interviews of employees regarding a company's promotion policy and assign numerical values to various phrases. For example, they are to put a "1" for all statements that are positive and a "2" for all that are negative regarding the policy. What task are they performing?

Accepted Answer

A)  Data reduction 
B)  Verification 
C)  Data display 
D)  Data verification 
E)  Coding 
A)  Data reduction 
B)  Verification 
C)  Data display 
D)  Data verification 
E)  Coding

Question 7

John believes strongly that the only way to understand phenomena is to examine the meanings assigned to them by individuals. He doesn't think it is possible to seek an objective, bias-free reality. Therefore, John's approach to qualitative research is likely to be _____.

Accepted Answer

A)  positivism 
B)  postpositivism 
C)  subjectivism 
D)  interpretivism 
E)  critical analysis 
A)  positivism 
B)  postpositivism 
C)  subjectivism 
D)  interpretivism 
E)  critical analysis

Question 8

Which type of qualitative data comes from existing sources like online social networks, newspaper articles, speeches, diaries, advertisements, and audio and video recordings?

Accepted Answer

A)  found data 
B)  stored data 
C)  primary data 
D)  linear data 
E)  field-generated data 
A)  found data 
B)  stored data 
C)  primary data 
D)  linear data 
E)  field-generated data

Question 9

Jessica is collecting data from several different sources over a period of six months and comparing it in an attempt to establish credibility of qualitative data. Which triangulation method is she using?

Accepted Answer

A)  pattern triangulation 
B)  theory triangulation 
C)  redundant triangulation 
D)  researcher triangulation 
E)  data triangulation 
A)  pattern triangulation 
B)  theory triangulation 
C)  redundant triangulation 
D)  researcher triangulation 
E)  data triangulation

Question 10

Which step of qualitative data analysis organizes information in a way that facilitates drawing conclusions?

Accepted Answer

A)  factor analysis 
B)  cluster analysis 
C)  perceptual mapping 
D)  data display 
E)  conclusion verification 
A)  factor analysis 
B)  cluster analysis 
C)  perceptual mapping 
D)  data display 
E)  conclusion verification

Question 11

All of the following are types of triangulation in qualitative research EXCEPT _____.

Accepted Answer

A)  researcher triangulation 
B)  data triangulation 
C)  method triangulation 
D)  theory triangulation 
E)  inter-rater triangulation 
A)  researcher triangulation 
B)  data triangulation 
C)  method triangulation 
D)  theory triangulation 
E)  inter-rater triangulation

Question 12

Which type of triangulation involves conducting similar research using several different methods and comparing the findings?

Accepted Answer

A)  pattern triangulation 
B)  theory triangulation 
C)  method triangulation 
D)  researcher triangulation 
E)  data triangulation 
A)  pattern triangulation 
B)  theory triangulation 
C)  method triangulation 
D)  researcher triangulation 
E)  data triangulation

Question 13

Which of the following is helpful in establishing credibility in qualitative research?

Accepted Answer

A)  triangulation 
B)  conjoint analysis 
C)  factor analysis 
D)  within-subjects designs 
E)  high confidence interval 
A)  triangulation 
B)  conjoint analysis 
C)  factor analysis 
D)  within-subjects designs 
E)  high confidence interval

Question 14

Name and describe the four most widely used approaches to qualitative research.

Accepted Answer

The answer of Name and describe the four most widely...

Question 15

How does postpositivism differ from positivism?

Accepted Answer

A)  Positivism views reality as something that can be objectively ascertained and described through research but postpositivism asserts that all access to reality is socially constructed. 
B)  Positivism views reality as something that can be objectively ascertained and described through research but postpositivism asserts that human behavior cannot be objectively explained. 
C)  Positivism views reality as something that can be objectively ascertained and described through research but postpositivism posits that, while there is an objective reality, it is difficult to describe or analyze that reality without sociocultural and psychological lenses filtering interpretation. 
D)  Postpositivism views reality as something that can be objectively ascertained and described through research but positivism posits that, while there is an objective reality, it is difficult to describe or analyze that reality without sociocultural and psychological lenses filtering interpretation. 
E)  There is no difference-the two terms are interchangeable. 
A)  Positivism views reality as something that can be objectively ascertained and described through research but postpositivism asserts that all access to reality is socially constructed. 
B)  Positivism views reality as something that can be objectively ascertained and described through research but postpositivism asserts that human behavior cannot be objectively explained. 
C)  Positivism views reality as something that can be objectively ascertained and described through research but postpositivism posits that, while there is an objective reality, it is difficult to describe or analyze that reality without sociocultural and psychological lenses filtering interpretation. 
D)  Postpositivism views reality as something that can be objectively ascertained and described through research but positivism posits that, while there is an objective reality, it is difficult to describe or analyze that reality without sociocultural and psychological lenses filtering interpretation. 
E)  There is no difference-the two terms are interchangeable.

Question 16

Which approach to qualitative research actively seeks to change social and economic circumstances by undertaking research that is "emancipatory"?

Accepted Answer

A)  phenomenology 
B)  hermeneutics 
C)  critical approaches 
D)  grounded theory 
E)  emersion analysis 
A)  phenomenology 
B)  hermeneutics 
C)  critical approaches 
D)  grounded theory 
E)  emersion analysis

Question 17

Found data comes from existing sources such as social networks, newspaper articles, speeches, diaries, advertisements, audio and video records.

Accepted Answer

A) True 
 B)False

Question 18

Which qualitative research approach posits that, while there is an objective reality, it is difficult to describe or analyze that reality without sociocultural and psychological lenses filtering interpretation?

Accepted Answer

A)  Positivism 
B)  Postpositivism 
C)  Interpretivism 
D)  Mediation 
E)  Phenomenology 
A)  Positivism 
B)  Postpositivism 
C)  Interpretivism 
D)  Mediation 
E)  Phenomenology

Question 19

Alvin has organized data obtained through a qualitative research approach to show the five themes that emerged from the data. He used a graphic representation to show how the themes were related to customer preferences. Which step of qualitative data analysis has Alvin performed?

Accepted Answer

A)  data reduction 
B)  data reliability analysis 
C)  data display 
D)  grounded theory 
E)  correlation analysis 
A)  data reduction 
B)  data reliability analysis 
C)  data display 
D)  grounded theory 
E)  correlation analysis

Question 20

_____ involves checking and rechecking qualitative data to ensure the initial conclusions are realistic, supportable, and valid.

Accepted Answer

A)  Data reduction 
B)  Data redundancy 
C)  Verification 
D)  Data display 
E)  Regression analysis 
A)  Data reduction 
B)  Data redundancy 
C)  Verification 
D)  Data display 
E)  Regression analysis

Describe the steps in analyzing qualitative data.

Theory built through inductive reasoning is called _____.

Data display organizes the information in a way that facilitates drawing conclusions.

Allison is content analyzing magazine advertisements to research how the portrayal of women has changed over the past 100 years. What type of data is Allison using?

Which type of triangulation uses multiple theories and perspectives to interpret and explain the data?

John believes strongly that the only way to understand phenomena is to examine the meanings assigned to them by individuals. He doesn't think it is possible to seek an objective, bias-free reality. Therefore, John's approach to qualitative research is likely to be _____.

Which type of qualitative data comes from existing sources like online social networks, newspaper articles, speeches, diaries, advertisements, and audio and video recordings?

Jessica is collecting data from several different sources over a period of six months and comparing it in an attempt to establish credibility of qualitative data. Which triangulation method is she using?

Which step of qualitative data analysis organizes information in a way that facilitates drawing conclusions?

All of the following are types of triangulation in qualitative research EXCEPT _____.

Which type of triangulation involves conducting similar research using several different methods and comparing the findings?

Which of the following is helpful in establishing credibility in qualitative research?

Name and describe the four most widely used approaches to qualitative research.

How does postpositivism differ from positivism?

Which approach to qualitative research actively seeks to change social and economic circumstances by undertaking research that is "emancipatory"?

Found data comes from existing sources such as social networks, newspaper articles, speeches, diaries, advertisements, audio and video records.

Which qualitative research approach posits that, while there is an objective reality, it is difficult to describe or analyze that reality without sociocultural and psychological lenses filtering interpretation?

Alvin has organized data obtained through a qualitative research approach to show the five themes that emerged from the data. He used a graphic representation to show how the themes were related to customer preferences. Which step of qualitative data analysis has Alvin performed?

_____ involves checking and rechecking qualitative data to ensure the initial conclusions are realistic, supportable, and valid.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

Exam 11: Basic Data Analysis for Qualitative Research

Describe the steps in analyzing qualitative data.

Theory built through inductive reasoning is called _____.

Data display organizes the information in a way that facilitates drawing conclusions.

Allison is content analyzing magazine advertisements to research how the portrayal of women has changed over the past 100 years. What type of data is Allison using?

Which type of triangulation uses multiple theories and perspectives to interpret and explain the data?

John believes strongly that the only way to understand phenomena is to examine the meanings assigned to them by individuals. He doesn't think it is possible to seek an objective, bias-free reality. Therefore, John's approach to qualitative research is likely to be _____.

Which type of qualitative data comes from existing sources like online social networks, newspaper articles, speeches, diaries, advertisements, and audio and video recordings?

Jessica is collecting data from several different sources over a period of six months and comparing it in an attempt to establish credibility of qualitative data. Which triangulation method is she using?

Which step of qualitative data analysis organizes information in a way that facilitates drawing conclusions?

All of the following are types of triangulation in qualitative research EXCEPT _____.

Which type of triangulation involves conducting similar research using several different methods and comparing the findings?

Which of the following is helpful in establishing credibility in qualitative research?

Name and describe the four most widely used approaches to qualitative research.

How does postpositivism differ from positivism?

Which approach to qualitative research actively seeks to change social and economic circumstances by undertaking research that is "emancipatory"?

Found data comes from existing sources such as social networks, newspaper articles, speeches, diaries, advertisements, audio and video records.

Which qualitative research approach posits that, while there is an objective reality, it is difficult to describe or analyze that reality without sociocultural and psychological lenses filtering interpretation?

Alvin has organized data obtained through a qualitative research approach to show the five themes that emerged from the data. He used a graphic representation to show how the themes were related to customer preferences. Which step of qualitative data analysis has Alvin performed?

_____ involves checking and rechecking qualitative data to ensure the initial conclusions are realistic, supportable, and valid.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters