Question 1

Since customers usually have few options for products and services, there's no need to treat them politely.

Accepted Answer

A) True 
 B)False

Question 2

You are in the audience for a panel of top business executives who are engaged in a heated debate. Some members are talking over one another, one is pointing to her visual aids, and yet another is trying to answer audience questions. You can't keep up. What is the BEST explanation for your difficulty?

Accepted Answer

A)  Channel overload. 
B)  Information overload. 
C)  Misperception. 
D)  Transmission interruption. 
E)  None of the above. 
A)  Channel overload. 
B)  Information overload. 
C)  Misperception. 
D)  Transmission interruption. 
E)  None of the above.

Question 3

The VALS categories are

Accepted Answer

A)  Thinkers, Believers, Achievers, Experiencers, Marketers, and Survivors. 
B)  Thinkers, Believers, Achievers, Exciters, Makers, and Survivors. 
C)  Thinkers, Benefactors, Achievers, Experiencers, Makers, and Survivors. 
D)  Thinkers, Benefactors, Achievers, Exciters, Makers, and Survivors. 
E)  None of the above. 
A)  Thinkers, Believers, Achievers, Experiencers, Marketers, and Survivors. 
B)  Thinkers, Believers, Achievers, Exciters, Makers, and Survivors. 
C)  Thinkers, Benefactors, Achievers, Experiencers, Makers, and Survivors. 
D)  Thinkers, Benefactors, Achievers, Exciters, Makers, and Survivors. 
E)  None of the above.

Question 4

It's possible for someone to be a part of more than one audience for your message.

Accepted Answer

A) True 
 B)False

Question 5

As an auditor in an accounting firm, you sit down to write a report to your client as soon as you complete the audit. Your client would be classified as what kind of audience?

Accepted Answer

A)  Primary audience. 
B)  Initial audience. 
C)  Secondary audience. 
D)  Gatekeeper. 
E)  None of the above. 
A)  Primary audience. 
B)  Initial audience. 
C)  Secondary audience. 
D)  Gatekeeper. 
E)  None of the above.

Question 6

Which of the following is NOT an advantage of using psychographic information?

Accepted Answer

A)  It is less expensive than interviews. 
B)  It shows what the audience finds important. 
C)  It helps a communicator choose the best appeal for the audience 
D)  It offers objective, measurable data about the audience. 
E)  None of the above. 
A)  It is less expensive than interviews. 
B)  It shows what the audience finds important. 
C)  It helps a communicator choose the best appeal for the audience 
D)  It offers objective, measurable data about the audience. 
E)  None of the above.

Question 7

Which of the following is NOT an example of demographic data?

Accepted Answer

A)  Number of children. 
B)  Age. 
C)  Interests. 
D)  Education level. 
E)  None of the above. 
A)  Number of children. 
B)  Age. 
C)  Interests. 
D)  Education level. 
E)  None of the above.

Question 8

VALS stands for Values and Living Standards and are profiles developed by the SRI research firm.

Accepted Answer

A) True 
 B)False

Question 9

Oral messages make it easier to

Accepted Answer

A)  Answer questions. 
B)  Use emotion to help persuade the audience. 
C)  Get immediate action or response. 
D)  All of the above. 
E)  Only two of the above. 
A)  Answer questions. 
B)  Use emotion to help persuade the audience. 
C)  Get immediate action or response. 
D)  All of the above. 
E)  Only two of the above.

Question 10

As a new hire, you've noticed that your bosses expect more formality than those in your previous job. For instance, rather than addressing a boss by his or her first name, you must use a title and the last name. Which of the following audience concepts BEST accounts for the difference?

Accepted Answer

A)  Values. 
B)  Discourse community. 
C)  Organizational culture. 
D)  Strategy. 
E)  None of the above. 
A)  Values. 
B)  Discourse community. 
C)  Organizational culture. 
D)  Strategy. 
E)  None of the above.

Question 11

If your message is effective, you can expect little or no feedback.

Accepted Answer

A) True 
 B)False

Question 12

Criticizing your boss as sharply as you would a younger sibling is generally a bad idea.

Accepted Answer

A) True 
 B)False

Question 13

Carla conducts a three-day training session for new employees. On the evaluation at the end of the session, one participant writes, "You told us you were a feminist, but I thought you were very professional."This comment shows that the participant

Accepted Answer

A)  Sees the term "feminist" as highly negative. 
B)  Does not yet understand the organization's corporate culture. 
C)  Thinks that the session would have been better if a man had conducted it. 
D)  Has never heard the term "feminist" before. 
E)  None of the above. 
A)  Sees the term "feminist" as highly negative. 
B)  Does not yet understand the organization's corporate culture. 
C)  Thinks that the session would have been better if a man had conducted it. 
D)  Has never heard the term "feminist" before. 
E)  None of the above.

Question 14

Researcher Jennifer Chatman found that new hires that "fit"the company's culture were less likely to stay with the job because they got bored faster.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT an example of a VALS category?

Accepted Answer

A)  Thinker. 
B)  Believer. 
C)  Achiever. 
D)  Survivor. 
E)  All of the above are examples. 
A)  Thinker. 
B)  Believer. 
C)  Achiever. 
D)  Survivor. 
E)  All of the above are examples.

Question 16

Most noise in business messages is avoidable.

Accepted Answer

A) True 
 B)False

Question 17

Discuss how PAIBOC relates to audience analysis.

Accepted Answer

PAIBOC is a communication strategy that

Question 18

Hearing is a form of perception; so is seeing.

Accepted Answer

A) True 
 B)False

Question 19

While noise can be physical, the majority of noise is actually psychological.

Accepted Answer

A) True 
 B)False

Question 20

If you don't know your audience, your best strategy is to write to yourself.

Accepted Answer

A) True 
 B)False

Exam 2: Adapting Your Message to Your Audience

Since customers usually have few options for products and services, there's no need to treat them politely.

The VALS categories are

It's possible for someone to be a part of more than one audience for your message.

As an auditor in an accounting firm, you sit down to write a report to your client as soon as you complete the audit. Your client would be classified as what kind of audience?

Which of the following is NOT an advantage of using psychographic information?

Which of the following is NOT an example of demographic data?

VALS stands for Values and Living Standards and are profiles developed by the SRI research firm.

Oral messages make it easier to

As a new hire, you've noticed that your bosses expect more formality than those in your previous job. For instance, rather than addressing a boss by his or her first name, you must use a title and the last name. Which of the following audience concepts BEST accounts for the difference?

If your message is effective, you can expect little or no feedback.

Criticizing your boss as sharply as you would a younger sibling is generally a bad idea.

Carla conducts a three-day training session for new employees. On the evaluation at the end of the session, one participant writes, "You told us you were a feminist, but I thought you were very professional."This comment shows that the participant

Researcher Jennifer Chatman found that new hires that "fit"the company's culture were less likely to stay with the job because they got bored faster.

Which of the following is NOT an example of a VALS category?

Most noise in business messages is avoidable.

Discuss how PAIBOC relates to audience analysis.

Hearing is a form of perception; so is seeing.

While noise can be physical, the majority of noise is actually psychological.

If you don't know your audience, your best strategy is to write to yourself.

Business Communication, Management, and Success

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

You-Attitude

Positive Emphasis

Reader Benefits

Formats for Letters, Memos, and E-Mail Messages

Informative and Positive Messages

Negative Messages

Persuasive Messages

E-Mail Messages and Web Writing

Editing for Grammar and Punctuation

Choosing the Right Word

Revising Sentences and Paragraphs

Listening

Working and Writing in Teams

Planning, Conducting, and Recording Meetings

Making Oral Presentations

Making Oral Presentations

Finding, Analyzing, and Documenting Information

Short Reports

Long Reports

Using Visuals

Researching Jobs

Résumés

Job Application Letters

Job Interviews

Follow-Up Letters and Calls and Job Offers

Filters