Exam 2: Adapting Your Message to Your Audience

Person A decides to send a message to Person B. Person A first perceives a stimulus and then interprets that perception. What is the next stage in the communication process?

Understanding your audience is important but not fundamental to the success of any message.

The spouse of your employee could be a secondary audience.

Which of the following is NOT a component of the communication model?

Most people imagine themselves as the audience for messages, which is an effective way to analyze audiences.

Your reader's reaction to a message is affected not just by his or her personal preferences, but also by

Which of the following concepts is LEAST likely to help in audience analysis?

You'll be most persuasive if you play to your audiences

Which of the following is NOT a gatekeeper?

List and define each component of the communication model.

Which of the following does NOT reveal organizational culture?

Demographics like age and race provide an excellent means to determine your audience's attitude and behavior.

Which audience may stop your message from getting to its intended audience?

You've noticed that your company has very little turnover and promotes people to management positions who have been there longer than others. What aspect of culture is most likely at work?

The most important audience in business communication is the watchdog audience.

A gatekeeper audience has

There are seven types of audiences.

The most important audience in any communication situation is the primary audience.

Audience analysis and adaptation are important for speakers but not for writers.

How people have behaved in the past often predicts how they will behave in the future.