Exam 9: Understanding the Report Process and Research Methods

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Which research method would be best for determining whether employees in Acme Company's computer assembly produce more under Theory X or more under Theory Y management style?

(Multiple Choice)
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A customer service representative who regularly tracks the type of customer complaints made through the company's 800 number is conducting experimental research.

(True/False)
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Which type of primary research requires no direct involvement with human subjects?

(Multiple Choice)
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Which method of research would be best for researching whether distance learning or traditional classroom instruction is more effective for your company's employees?

(Multiple Choice)
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The main function of vertical reports is to contribute to management control.

(True/False)
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The results of product research conducted within a particular cultural setting

(Multiple Choice)
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Which of the following would be considered a recommendation?

(Multiple Choice)
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Conducting a pilot test of a survey instrument involving a small group of the population can

(Multiple Choice)
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Documentation of the work of others accomplishes all but which of the following?

(Multiple Choice)
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Reliability refers to the degree to which data measures what it is intended to measure.

(True/False)
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Reports that examine the buying habits of a group of teenagers at three-month intervals are examples of a longitudinal study.

(True/False)
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Briefly discuss four reasons for exercising caution in using information gathered from Internet sources.

(Essay)
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Which of the following does NOT apply to designing a questionnaire?

(Multiple Choice)
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Which of the following procedures is NOT recommended when conducting an electronic search?

(Multiple Choice)
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Which of the following statements is MOST accurate concerning information overload?

(Multiple Choice)
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Including an even number of choices on a rating scale is advisable to eliminate the tendency of some groups to choose the noncommittal mid-point on the range.

(True/False)
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A consumer researcher who observes the buying habits of people at a clearance warehouse is using which of the following methods for collecting data?

(Multiple Choice)
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Limitations refer to boundaries imposed outside the control of the researcher,such as time limit and budget.

(True/False)
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If you wanted to research the Internet for articles on outsourcing to India,which of the following key phrases would result in the narrowest search?

(Multiple Choice)
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What problems are caused by information overload,and how are some companies dealing with it?

(Essay)
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