Exam 9: Understanding the Report Process and Research Methods

Feasibility Report for New Office Hasley's,a retail chain based in the Midwest,has offices in several locations throughout the U.S.Due to expanding markets,the company is researching the need to open a new location in the Southwest.You are a member of a team asked to write a report on the feasibility of an office at this new location.The team must define the scope of the report and develop a statement of purpose. Required: Identify five questions that need answering to help the team limit the scope of this report.Provide an answer to each question and write a Statement of Purpose for the report.

Which of the following techniques is most effective for taking notes from secondary sources?

A research firm wants to conduct research to determine what the U.S.population thinks of imported clothing.Describe three primary research options that are available for this type of research.Which option would you recommend that the research firm use? Why?

Recommendations should flow naturally from one's summary and conclusions and should not come as a surprise to the reader.

Secondary research is only necessary when primary research does not yield enough information.

Referencing is essential when material is quoted from a source and is optional when paraphrasing.

The development of an effective survey instrument,such as a questionnaire or interview guide,is critical to obtaining reliable and valid data.

Reports typically travel upward in an organization because they usually are requested by a higher authority.

Which of the following is FALSE concerning the use of Internet sources for research?

As a business researcher,one may safely accept published material as being objective.

In a report on effective advertising to the net generation,researchers explain the small size of the selected sample and the use of three selected online databases.They are describing the ____ of the study.

Which of the following is the BEST suggestion for preparing accurate documentation in a report?

Primary research sources include periodicals,computer databases,and encyclopedias.

Describe the four steps in finding a solution to a business problem.

Which of the following is the most accurate statement concerning the use of primary and secondary research methods?

You have gathered data from printed and online sources as well as from a survey.What should you do to organize the writing of your report?