Question 1

Generally, reliability can be improved.

Accepted Answer

A) True 
 B)False

Question 2

Match the following terms and the descriptions of data types. Some responses can be used more than once.
-score on communication completence questionnaire.

Accepted Answer

A)  discrete data 
B)  interval data 
C)  ordinal data 
D)  ratio data 
A)  discrete data 
B)  interval data 
C)  ordinal data 
D)  ratio data

Question 3

Match the following terms and these descriptions associated with threats to validity and reliability. Some responses can be used more than once.
-can be threatened when researchers used qustionnaires that atr dated.

Accepted Answer

A)  internal validity 
B)  morality validity 
C)  maturation 
D)  external validity 
E)  ecological validity 
A)  internal validity 
B)  morality validity 
C)  maturation 
D)  external validity 
E)  ecological validity

Question 4

Match the following terms and the descriptions. Some responses can be used more than once.
-measuring the core concept the was intended to be measured and not something else.

Accepted Answer

A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity 
A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity

Question 5

A Likert-type scale:

Accepted Answer

A)  is a discrete measurement. 
B)  has a True zero. 
C)  distinguishes which element is highest, next highest, and so on. 
D)  has a response set which must be balanced at the ends of the continuum. 
E)  any measurement that uses numbers as the response. 
A)  is a discrete measurement. 
B)  has a True zero. 
C)  distinguishes which element is highest, next highest, and so on. 
D)  has a response set which must be balanced at the ends of the continuum. 
E)  any measurement that uses numbers as the response.

Question 6

Match the following terms and the descriptions. Some responses can be used more than once.
-the degree to which muntiple items invoke the same response from the participant.

Accepted Answer

A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity 
A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity

Question 7

Match the following terms and these descriptions associated with threats to validity and reliability. Some responses can be used more than once.
-can be threatened when researcher selects participants through convenience.

Accepted Answer

A)  internal validity 
B)  morality validity 
C)  maturation 
D)  external validity 
E)  ecological validity 
A)  internal validity 
B)  morality validity 
C)  maturation 
D)  external validity 
E)  ecological validity

Question 8

A threat to validity or reliability is:

Accepted Answer

A)  any data-related problem that could lead you to draw a False conclusion from the data. 
B)  not really an issue if you're not going to publish your research. 
C)  generated by research participants only. 
D)  generated by researchers only. 
E)  generated only when participants drop out of a study that collects data over a long period of time. 
A)  any data-related problem that could lead you to draw a False conclusion from the data. 
B)  not really an issue if you're not going to publish your research. 
C)  generated by research participants only. 
D)  generated by researchers only. 
E)  generated only when participants drop out of a study that collects data over a long period of time.

Question 9

Continuous level data:

Accepted Answer

A)  reflect differing degrees, amounts, or frequencies. 
B)  range from some minimum to maximum quantity. 
C)  reflect different categories of a variable. 
D)  are only produced from participants' answers to items on a questionnaire. 
E)  a and b 
A)  reflect differing degrees, amounts, or frequencies. 
B)  range from some minimum to maximum quantity. 
C)  reflect different categories of a variable. 
D)  are only produced from participants' answers to items on a questionnaire. 
E)  a and b

Question 10

Match the following terms and the descriptions. Some responses can be used more than once.
-a reliability coefficient indicated=s the degree to which this concept occurred.

Accepted Answer

A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity 
A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity

Question 11

A semantic differential scale:

Accepted Answer

A)  asks participants to locate the meaning they ascribe to a stimulus. 
B)  is a form of continuous level measurement. 
C)  is anchored by two opposite or bipolar adjectives. 
D)  does not include descriptors for the intermediate positions. 
E)  all of the above. 
A)  asks participants to locate the meaning they ascribe to a stimulus. 
B)  is a form of continuous level measurement. 
C)  is anchored by two opposite or bipolar adjectives. 
D)  does not include descriptors for the intermediate positions. 
E)  all of the above.

Question 12

The quality of data interpretation cannot be better than the quality of data collected.

Accepted Answer

A) True 
 B)False

Question 13

Measurement allows researchers to make comparisons among:

Accepted Answer

A)  individuals in the research project. 
B)  multiple studies using the same measurement device. 
C)  variables in one study. 
D)  all of the above. 
E)  none of the above. 
A)  individuals in the research project. 
B)  multiple studies using the same measurement device. 
C)  variables in one study. 
D)  all of the above. 
E)  none of the above.

Question 14

Explain the relationship between validity and reliability.

Accepted Answer

Validity and reliability are two importa

Question 15

Match the following terms and the descriptions. Some responses can be used more than once.
-degree of similarity in measurements captured at different points in time.

Accepted Answer

A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity 
A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity

Question 16

Match the following terms and the descriptions of data types. Some responses can be used more than once.
-employmemt status

Accepted Answer

A)  discrete data 
B)  interval data 
C)  ordinal data 
D)  ratio data 
A)  discrete data 
B)  interval data 
C)  ordinal data 
D)  ratio data

Question 17

Discrete data reflect amounts of the variable.

Accepted Answer

A) True 
 B)False

Question 18

Match the following terms and the descriptions. Some responses can be used more than once.
-the measurement is stable, trustworthy, or dependable.

Accepted Answer

A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity 
A)  constuct validity 
B)  content validity 
C)  criterion-related validity 
D)  face validity 
E)  internal reliability
F) internal validity
G) reliability
H) split-half reliability
I) test-retest reliability
J) validity

Question 19

Define and give examples of the three criteria the categories of discrete data must meet.

Accepted Answer

The three criteria that categories of di

Question 20

Match the following terms and the descriptions of data types. Some responses can be used more than once.
-ranking of television markets

Accepted Answer

A)  discrete data 
B)  interval data 
C)  ordinal data 
D)  ratio data 
A)  discrete data 
B)  interval data 
C)  ordinal data 
D)  ratio data

Generally, reliability can be improved.

Match the following terms and the descriptions of data types. Some responses can be used more than once. -score on communication completence questionnaire.

Match the following terms and these descriptions associated with threats to validity and reliability. Some responses can be used more than once. -can be threatened when researchers used qustionnaires that atr dated.

Match the following terms and the descriptions. Some responses can be used more than once. -measuring the core concept the was intended to be measured and not something else.

A Likert-type scale:

Match the following terms and the descriptions. Some responses can be used more than once. -the degree to which muntiple items invoke the same response from the participant.

Match the following terms and these descriptions associated with threats to validity and reliability. Some responses can be used more than once. -can be threatened when researcher selects participants through convenience.

A threat to validity or reliability is:

Continuous level data:

Match the following terms and the descriptions. Some responses can be used more than once. -a reliability coefficient indicated=s the degree to which this concept occurred.

A semantic differential scale:

The quality of data interpretation cannot be better than the quality of data collected.

Measurement allows researchers to make comparisons among:

Explain the relationship between validity and reliability.

Match the following terms and the descriptions. Some responses can be used more than once. -degree of similarity in measurements captured at different points in time.

Match the following terms and the descriptions of data types. Some responses can be used more than once. -employmemt status

Discrete data reflect amounts of the variable.

Match the following terms and the descriptions. Some responses can be used more than once. -the measurement is stable, trustworthy, or dependable.

Define and give examples of the three criteria the categories of discrete data must meet.

Match the following terms and the descriptions of data types. Some responses can be used more than once. -ranking of television markets

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Populations, Samples, and Sample Size

Quantitative Research Designs

Surveys and Questionnaires

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Quantitative Analysis of Text

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Qualitative Methods of Data Collection

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

Filters

Exam 5: Measurement

Generally, reliability can be improved.

Match the following terms and the descriptions of data types. Some responses can be used more than once. -score on communication completence questionnaire.

Match the following terms and these descriptions associated with threats to validity and reliability. Some responses can be used more than once. -can be threatened when researchers used qustionnaires that atr dated.

Match the following terms and the descriptions. Some responses can be used more than once. -measuring the core concept the was intended to be measured and not something else.

A Likert-type scale:

Match the following terms and the descriptions. Some responses can be used more than once. -the degree to which muntiple items invoke the same response from the participant.

Match the following terms and these descriptions associated with threats to validity and reliability. Some responses can be used more than once. -can be threatened when researcher selects participants through convenience.

A threat to validity or reliability is:

Continuous level data:

Match the following terms and the descriptions. Some responses can be used more than once. -a reliability coefficient indicated=s the degree to which this concept occurred.

A semantic differential scale:

The quality of data interpretation cannot be better than the quality of data collected.

Measurement allows researchers to make comparisons among:

Explain the relationship between validity and reliability.

Match the following terms and the descriptions. Some responses can be used more than once. -degree of similarity in measurements captured at different points in time.

Match the following terms and the descriptions of data types. Some responses can be used more than once. -employmemt status

Discrete data reflect amounts of the variable.

Match the following terms and the descriptions. Some responses can be used more than once. -the measurement is stable, trustworthy, or dependable.

Define and give examples of the three criteria the categories of discrete data must meet.

Match the following terms and the descriptions of data types. Some responses can be used more than once. -ranking of television markets

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Populations, Samples, and Sample Size

Quantitative Research Designs

Surveys and Questionnaires

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Quantitative Analysis of Text

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Qualitative Methods of Data Collection

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

Filters