Question 1

A person's intentions refer to the individual's anticipated or planned future behavior.

Accepted Answer

A) True 
 B)False

Question 2

One of the common indices used to measure the short-term success and impact of an ad is "day after recall".

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements about panels is FALSE?

Accepted Answer

A) Panels typically allow the collection of more classification information than cross-sectional studies. 
B) Panel data is more accurate than cross-sectional data because panel data tend to be freer from errors associated with reporting past behavior. 
C) Panels reduce interviewer-respondent bias because of a trust built up through repeated contacts between the two individuals. 
D) Nonrepresentativeness of panel members may be a major weakness of longitudinal designs. 
E) All of these statements about panels are true;none of these are false. 
A) Panels typically allow the collection of more classification information than cross-sectional studies. 
B) Panel data is more accurate than cross-sectional data because panel data tend to be freer from errors associated with reporting past behavior. 
C) Panels reduce interviewer-respondent bias because of a trust built up through repeated contacts between the two individuals. 
D) Nonrepresentativeness of panel members may be a major weakness of longitudinal designs. 
E) All of these statements about panels are true;none of these are false.

Question 4

The types of consumer panels in a longitudinal study are

Accepted Answer

A) continuous panels. 
B) true panels. 
C) discontinuous panels. 
D) omnibus panels. 
E) All of these correctly refer to a type of consumer panel in a longitudinal study. 
A) continuous panels. 
B) true panels. 
C) discontinuous panels. 
D) omnibus panels. 
E) All of these correctly refer to a type of consumer panel in a longitudinal study.

Question 5

The main disadvantage of panels is that they

Accepted Answer

A) are potentially nonrepresentative. 
B) cannot be maintained for more than 12 months due to federal regulations. 
C) allow only simple analysis of the data. 
D) suffer more from interview bias than any other data collection method. 
E) force researchers to use complex time series analysis. 
A) are potentially nonrepresentative. 
B) cannot be maintained for more than 12 months due to federal regulations. 
C) allow only simple analysis of the data. 
D) suffer more from interview bias than any other data collection method. 
E) force researchers to use complex time series analysis.

Question 6

Which of the following statements about measuring intentions is NOT true?

Accepted Answer

A) Consumers usually aren't very accurate about what they'll do in the future. 
B) The problem is getting answers that have meaning in them. 
C) It is more difficult to measure purchase intentions for new-to-the-world products. 
D) The problem is getting people to answer questions about their intentions. 
E) There is often a big difference between what people say they are going to do and what they actually do. 
A) Consumers usually aren't very accurate about what they'll do in the future. 
B) The problem is getting answers that have meaning in them. 
C) It is more difficult to measure purchase intentions for new-to-the-world products. 
D) The problem is getting people to answer questions about their intentions. 
E) There is often a big difference between what people say they are going to do and what they actually do.

Question 7

Which of the following statements about cross-sectional analysis is FALSE?

Accepted Answer

A) Cross-sectional designs are the best-known descriptive designs. 
B) A quota sample can be used with a cross-sectional design. 
C) Cross-sectional studies provide a snapshot of the variables of interest at a single point in time. 
D) The sample of elements is typically selected to be representative of some known population. 
E) All these statements about cross-sectional analysis are true. 
A) Cross-sectional designs are the best-known descriptive designs. 
B) A quota sample can be used with a cross-sectional design. 
C) Cross-sectional studies provide a snapshot of the variables of interest at a single point in time. 
D) The sample of elements is typically selected to be representative of some known population. 
E) All these statements about cross-sectional analysis are true.

Question 8

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes,preferences,and intentions regarding buying custom clubs.This is an example of a(n)

Accepted Answer

A) cross-sectional study. 
B) exploratory research. 
C) causal research. 
D) field experiment. 
E) laboratory experiment. 
A) cross-sectional study. 
B) exploratory research. 
C) causal research. 
D) field experiment. 
E) laboratory experiment.

Question 9

Which of the following statements about descriptive research is NOT true?

Accepted Answer

A) Descriptive research can be used to accomplish a wide variety of research objectives. 
B) Descriptive data become more useful for solving problems only when the process is guided by one or more specific research problems. 
C) Descriptive studies can be considered flexible. 
D) A descriptive study design is very different from an exploratory study design. 
E) Descriptive studies require a clear specification of the who,what,where,why,and how of the research. 
A) Descriptive research can be used to accomplish a wide variety of research objectives. 
B) Descriptive data become more useful for solving problems only when the process is guided by one or more specific research problems. 
C) Descriptive studies can be considered flexible. 
D) A descriptive study design is very different from an exploratory study design. 
E) Descriptive studies require a clear specification of the who,what,where,why,and how of the research.

Question 10

Motivation refers to an individual's overall evaluation of something.

Accepted Answer

A) True 
 B)False

A person's intentions refer to the individual's anticipated or planned future behavior.

One of the common indices used to measure the short-term success and impact of an ad is "day after recall".

Which of the following statements about panels is FALSE?

The types of consumer panels in a longitudinal study are

The main disadvantage of panels is that they

Which of the following statements about measuring intentions is NOT true?

Which of the following statements about cross-sectional analysis is FALSE?

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes,preferences,and intentions regarding buying custom clubs.This is an example of a(n)

Which of the following statements about descriptive research is NOT true?

Motivation refers to an individual's overall evaluation of something.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 9: Collecting Descriptive Primary Data

A person's intentions refer to the individual's anticipated or planned future behavior.

One of the common indices used to measure the short-term success and impact of an ad is "day after recall".

Which of the following statements about panels is FALSE?

The types of consumer panels in a longitudinal study are

The main disadvantage of panels is that they

Which of the following statements about measuring intentions is NOT true?

Which of the following statements about cross-sectional analysis is FALSE?

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes,preferences,and intentions regarding buying custom clubs.This is an example of a(n)

Which of the following statements about descriptive research is NOT true?

Motivation refers to an individual's overall evaluation of something.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters