Question 1

The confidence interval is

Accepted Answer

A) a measure of the variation in responses for continuous measures. 
B) the level of error related to the probability of rejecting the null hypothesis. 
C) a counting of the number of cases that fall into the various response categories. 
D) a projection of the range within which a population parameter will lie at a given level of confidence based on a statistic obtained from an appropriately drawn sample. 
E) the arithmetic mean value across all responses for a variable. 
A) a measure of the variation in responses for continuous measures. 
B) the level of error related to the probability of rejecting the null hypothesis. 
C) a counting of the number of cases that fall into the various response categories. 
D) a projection of the range within which a population parameter will lie at a given level of confidence based on a statistic obtained from an appropriately drawn sample. 
E) the arithmetic mean value across all responses for a variable.

Question 2

Which of the following statements if FALSE concerning the conversion of continuous measures to categorical measures?

Accepted Answer

A) When converting,there is no loss of information about a variable. 
B) Because higher levels of measurement have all the properties of measures lower in the hierarchy,conversion is perfectly acceptable. 
C) In many cases,conversion is advisable for aiding in interpretation of research study results. 
D) Analyses should be performed using the highest level of measurement possible for a particular variable. 
E) A simple solution would be to provide both types of results. 
A) When converting,there is no loss of information about a variable. 
B) Because higher levels of measurement have all the properties of measures lower in the hierarchy,conversion is perfectly acceptable. 
C) In many cases,conversion is advisable for aiding in interpretation of research study results. 
D) Analyses should be performed using the highest level of measurement possible for a particular variable. 
E) A simple solution would be to provide both types of results.

Question 3

A clothing manufacturer traditionally makes sweatshirts from three different fabrics: A,B and C.Over the years,the percentages sold of each fabric were 50,35,and 15,respectively.Recently,the manufacturer began producing running suits from the same three fabrics.During the first three months of production,the company received orders for 6,500 suits made from fabric A,3,400 from fabric B,and 2,700 from fabric C.What would be the expected number of running suits made of fabric B sold during the first three months based on past years' sales results of sweatshirts?

Accepted Answer

A) 3,500 
B) 1,190 
C) 4,410 
D) 4,500 
E) None of these are correct. 
A) 3,500 
B) 1,190 
C) 4,410 
D) 4,500 
E) None of these are correct.

Question 4

When it comes to standard deviations,if everyone were basically the same on some characteristic or felt the same way about some topic or object,the standard deviation would be

Accepted Answer

A) very small. 
B) difficult,if not impossible,to calculate. 
C) very large. 
D) None of these are correct. 
E) very small and difficult to calculate. 
A) very small. 
B) difficult,if not impossible,to calculate. 
C) very large. 
D) None of these are correct. 
E) very small and difficult to calculate.

Question 5

A clothing manufacturer traditionally makes sweatshirts from three different fabrics: A,B and C.Over the years,the percentages sold of each fabric were 50,35,and 15,respectively.Recently,the manufacturer began producing running suits from the same three fabrics.During the first three months of production,the company received orders for 6,500 suits made from fabric A,3,400 from fabric B,and 2,700 from fabric C.What is the value of the test statistic useful for determining how well the pattern of sales (by fabric type)of the new running suit corresponds to the expected pattern?

Accepted Answer

A) 136.21 
B) 584.81 
C) 0.973 
D) 422.13 
E) None of these are correct. 
A) 136.21 
B) 584.81 
C) 0.973 
D) 422.13 
E) None of these are correct.

Question 6

The reporting technique for rating scale questions that presents the percentage of respondents who checked one of the top two positions on a rating scales is known as the

Accepted Answer

A) ad hoc category combination. 
B) response mashup technique. 
C) expedient analysis technique. 
D) two-box technique. 
E) response alignment technique. 
A) ad hoc category combination. 
B) response mashup technique. 
C) expedient analysis technique. 
D) two-box technique. 
E) response alignment technique.

Question 7

Descriptive statistics include all of the following measures EXCEPT

Accepted Answer

A) median. 
B) confidence intervals. 
C) skewness. 
D) variance. 
E) range. 
A) median. 
B) confidence intervals. 
C) skewness. 
D) variance. 
E) range.

Question 8

You can "prove" that the alternative hypothesis is true if the null hypothesis is rejected.

Accepted Answer

A) True 
 B)False

Question 9

A statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern is called a chi-square goodness-of-fit test.

Accepted Answer

A) True 
 B)False

Question 10

In very few cases,it's important to report standard deviations along with mean values.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements about mean values is NOT true?

Accepted Answer

A) Mean values can be calculated for any variable in a data set. 
B) Mean values are only meaningful for continuous measures. 
C) Mean values should be presented with several decimals to improve their precision. 
D) The mean is only useful with equal-interval scales. 
E) Outliers can have a very strong influence on a sample mean. 
A) Mean values can be calculated for any variable in a data set. 
B) Mean values are only meaningful for continuous measures. 
C) Mean values should be presented with several decimals to improve their precision. 
D) The mean is only useful with equal-interval scales. 
E) Outliers can have a very strong influence on a sample mean.

Question 12

The chi-square goodness-of-fit test is a statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern.

Accepted Answer

A) True 
 B)False

Question 13

Kit Kat candy bar executives make the following statement: "Our most likely estimate of Kit Kat's ad recall rate is 65%.In addition,we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of

Accepted Answer

A) basic descriptive statistics. 
B) using statistical inference to estimate a population parameter based upon sample statistics. 
C) using statistical inference to estimate a statistic based upon a population parameter. 
D) hypothesis testing. 
E) None of these are correct. 
A) basic descriptive statistics. 
B) using statistical inference to estimate a population parameter based upon sample statistics. 
C) using statistical inference to estimate a statistic based upon a population parameter. 
D) hypothesis testing. 
E) None of these are correct.

The confidence interval is

Which of the following statements if FALSE concerning the conversion of continuous measures to categorical measures?

When it comes to standard deviations,if everyone were basically the same on some characteristic or felt the same way about some topic or object,the standard deviation would be

The reporting technique for rating scale questions that presents the percentage of respondents who checked one of the top two positions on a rating scales is known as the

Descriptive statistics include all of the following measures EXCEPT

You can "prove" that the alternative hypothesis is true if the null hypothesis is rejected.

A statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern is called a chi-square goodness-of-fit test.

In very few cases,it's important to report standard deviations along with mean values.

Which of the following statements about mean values is NOT true?

The chi-square goodness-of-fit test is a statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern.

Kit Kat candy bar executives make the following statement: "Our most likely estimate of Kit Kat's ad recall rate is 65%.In addition,we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 17: Analysis and Interpretation: Individual Variables Independently

The confidence interval is

Which of the following statements if FALSE concerning the conversion of continuous measures to categorical measures?

When it comes to standard deviations,if everyone were basically the same on some characteristic or felt the same way about some topic or object,the standard deviation would be

The reporting technique for rating scale questions that presents the percentage of respondents who checked one of the top two positions on a rating scales is known as the

Descriptive statistics include all of the following measures EXCEPT

You can "prove" that the alternative hypothesis is true if the null hypothesis is rejected.

A statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern is called a chi-square goodness-of-fit test.

In very few cases,it's important to report standard deviations along with mean values.

Which of the following statements about mean values is NOT true?

The chi-square goodness-of-fit test is a statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern.

Kit Kat candy bar executives make the following statement: "Our most likely estimate of Kit Kat's ad recall rate is 65%.In addition,we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters