Question 1

If Louisa's Craft Supply Store uses odd-even psychological pricing, then it would likely price its yarn at

Accepted Answer

A)  $4.50 per ball. 
B)  $4 per ball. 
C)  $5 per ball. 
D)  $4.95 per ball. 
E)  $6 per ball. 
A)  $4.50 per ball. 
B)  $4 per ball. 
C)  $5 per ball. 
D)  $4.95 per ball. 
E)  $6 per ball.

Question 2

List three options for pricing existing products.

Accepted Answer

Pricing above market

Question 3

Searchmont Ski Resort was finding that spring was a particularly slow time for chalet rentals. In order to increase the occupancy rate, Searchmont implemented a(n)

Accepted Answer

A)  advertising campaign. 
B)  seasonal discount. 
C)  skimming pricing strategy. 
D)  penetration pricing strategy. 
E)  trade credit policy. 
A)  advertising campaign. 
B)  seasonal discount. 
C)  skimming pricing strategy. 
D)  penetration pricing strategy. 
E)  trade credit policy.

Question 4

What is a direct channel?

Accepted Answer

A direct channel is a distribu

Question 5

Explain the various pricing philosophies and strategies for new and existing products.

Accepted Answer

For existing products: set pri

Question 6

Why are the concepts of "fixed costs" and "variable costs" important?

Accepted Answer

Fixed costs are those that are unaffecte

Question 7

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

Accepted Answer

Using wholesalers would relieve Superior

Question 8

Why would you expect a product sold at a specialty store to cost more than the same product that is sold at a department store?

Accepted Answer

Department stores are usually large and

Question 9

Which of the following describes best what distinguishes publicity among all other forms of promotion?

Accepted Answer

A)  Publicity is less directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion 
A)  Publicity is less directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion

Question 10

Which of the following options best describes an example of price lining?

Accepted Answer

A)  Having the price of each individual song on an online music store be determined by length of song 
B)  Having the price of each individual song on an online music store be determined by popularity of the band 
C)  Having the price of each individual song on an online music store be determined by user auction 
D)  Having the price of each individual song on an online music store be determined by reverse auction 
E)  Having the price of each individual song on an online music store be determined by which of several categories the song falls into 
A)  Having the price of each individual song on an online music store be determined by length of song 
B)  Having the price of each individual song on an online music store be determined by popularity of the band 
C)  Having the price of each individual song on an online music store be determined by user auction 
D)  Having the price of each individual song on an online music store be determined by reverse auction 
E)  Having the price of each individual song on an online music store be determined by which of several categories the song falls into

Question 11

A wholesale grocer purchases groceries by truckload or railroad boxcar load and then fills individual grocery store orders from inventory. What transportation method will typically be used to ship these grocery orders to supermarkets within a 100-kilometre radius of the warehouse?

Accepted Answer

A)  Air 
B)  Rail 
C)  Water 
D)  Pipeline 
E)  Truck 
A)  Air 
B)  Rail 
C)  Water 
D)  Pipeline 
E)  Truck

Question 12

A corporation which has an objective of achieving a high market share will almost always have a second objective to maximize profits.

Accepted Answer

A) True 
 B)False

Question 13

An independently owned wholesaler who purchases, stores, and repackages a product before selling the product to his or her customer is known as a(n)

Accepted Answer

A)  agent/broker. 
B)  contract carrier. 
C)  sales branch. 
D)  distributor. 
E)  merchant wholesaler. 
A)  agent/broker. 
B)  contract carrier. 
C)  sales branch. 
D)  distributor. 
E)  merchant wholesaler.

Question 14

A wholesaler is

Accepted Answer

A)  the combination of distribution channels by which a firm gets its products to end users. 
B)  an intermediary who sells products to other businesses for resale to final consumers. 
C)  an individual or firm that helps to distribute a product. 
D)  a network of independent companies through which a product passes from producer to end user. 
E)  an intermediary who sells products directly to consumers. 
A)  the combination of distribution channels by which a firm gets its products to end users. 
B)  an intermediary who sells products to other businesses for resale to final consumers. 
C)  an individual or firm that helps to distribute a product. 
D)  a network of independent companies through which a product passes from producer to end user. 
E)  an intermediary who sells products directly to consumers.

Question 15

Explain the distribution mix and the role of intermediaries in the distribution mix.

Accepted Answer

The distribution mix is the combination

Question 16

The pricing strategy that is used to create consumer interest and stimulate trial purchases of a new product is

Accepted Answer

A)  penetration pricing. 
B)  price lining. 
C)  market pricing. 
D)  price fixing. 
E)  price skimming. 
A)  penetration pricing. 
B)  price lining. 
C)  market pricing. 
D)  price fixing. 
E)  price skimming.

Question 17

Dynamic pricing is feasible in the electronic marketplace because the flow of information on the Internet notifies millions of buyers of instantaneous changes in product availability.

Accepted Answer

A) True 
 B)False

Question 18

Mega Computers, a computer manufacturer, has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices. This strategy is called a ________ strategy.

Accepted Answer

A)  product 
B)  pull 
C)  push 
D)  place 
E)  position 
A)  product 
B)  pull 
C)  push 
D)  place 
E)  position

Question 19

Personal Devices Inc. is a manufacturer of premium cell phones. Most of the company's handsets are equipped with high-end features such as large internal memory, sophisticated texting, camera and music functionalities, and data transfer capabilities. The company is planning to enter the Indian market. One of the senior managers argues that a stripped-down, low-priced model without any extras could be the starting point. The company can sell additional features added to the base model at higher price points. Which of the following, if true, would weaken the senior manager's argument?

Accepted Answer

A)  Producing a stripped-down model would alter high-end domestic customers' view of the Personal Devices brand. 
B)  A premium auto manufacturer who came out with economy cars suffered in the market. 
C)  India recently blocked low-priced Chinese phones that did not have the International Mobile Equipment Identification number. 
D)  Research suggests that the premium market segment is saturated. 
E)  Even high-end customers typically do not use the advanced functionality in Personal Devices cell phones. 
A)  Producing a stripped-down model would alter high-end domestic customers' view of the Personal Devices brand. 
B)  A premium auto manufacturer who came out with economy cars suffered in the market. 
C)  India recently blocked low-priced Chinese phones that did not have the International Mobile Equipment Identification number. 
D)  Research suggests that the premium market segment is saturated. 
E)  Even high-end customers typically do not use the advanced functionality in Personal Devices cell phones.

Question 20

Which of the following is an example of premiums?

Accepted Answer

A)  Contests that reward winners with free samples of the product 
B)  Free items given out at trade shows 
C)  Coupons for reduced prices on certain products 
D)  Reduced-price items available upon purchase of a product 
E)  Reduced-price items available during a sales promotion 
A)  Contests that reward winners with free samples of the product 
B)  Free items given out at trade shows 
C)  Coupons for reduced prices on certain products 
D)  Reduced-price items available upon purchase of a product 
E)  Reduced-price items available during a sales promotion

If Louisa's Craft Supply Store uses odd-even psychological pricing, then it would likely price its yarn at

List three options for pricing existing products.

Searchmont Ski Resort was finding that spring was a particularly slow time for chalet rentals. In order to increase the occupancy rate, Searchmont implemented a(n)

What is a direct channel?

Explain the various pricing philosophies and strategies for new and existing products.

Why are the concepts of "fixed costs" and "variable costs" important?

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

Why would you expect a product sold at a specialty store to cost more than the same product that is sold at a department store?

Which of the following describes best what distinguishes publicity among all other forms of promotion?

Which of the following options best describes an example of price lining?

A wholesale grocer purchases groceries by truckload or railroad boxcar load and then fills individual grocery store orders from inventory. What transportation method will typically be used to ship these grocery orders to supermarkets within a 100-kilometre radius of the warehouse?

A corporation which has an objective of achieving a high market share will almost always have a second objective to maximize profits.

An independently owned wholesaler who purchases, stores, and repackages a product before selling the product to his or her customer is known as a(n)

A wholesaler is

Explain the distribution mix and the role of intermediaries in the distribution mix.

The pricing strategy that is used to create consumer interest and stimulate trial purchases of a new product is

Dynamic pricing is feasible in the electronic marketplace because the flow of information on the Internet notifies millions of buyers of instantaneous changes in product availability.

Mega Computers, a computer manufacturer, has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices. This strategy is called a ________ strategy.

Which of the following is an example of premiums?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters

Exam 13: Pricing, Promotion, and Distributing Products

If Louisa's Craft Supply Store uses odd-even psychological pricing, then it would likely price its yarn at

List three options for pricing existing products.

Searchmont Ski Resort was finding that spring was a particularly slow time for chalet rentals. In order to increase the occupancy rate, Searchmont implemented a(n)

What is a direct channel?

Explain the various pricing philosophies and strategies for new and existing products.

Why are the concepts of "fixed costs" and "variable costs" important?

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

Why would you expect a product sold at a specialty store to cost more than the same product that is sold at a department store?

Which of the following describes best what distinguishes publicity among all other forms of promotion?

Which of the following options best describes an example of price lining?

A wholesale grocer purchases groceries by truckload or railroad boxcar load and then fills individual grocery store orders from inventory. What transportation method will typically be used to ship these grocery orders to supermarkets within a 100-kilometre radius of the warehouse?

A corporation which has an objective of achieving a high market share will almost always have a second objective to maximize profits.

An independently owned wholesaler who purchases, stores, and repackages a product before selling the product to his or her customer is known as a(n)

A wholesaler is

Explain the distribution mix and the role of intermediaries in the distribution mix.

The pricing strategy that is used to create consumer interest and stimulate trial purchases of a new product is

Dynamic pricing is feasible in the electronic marketplace because the flow of information on the Internet notifies millions of buyers of instantaneous changes in product availability.

Mega Computers, a computer manufacturer, has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices. This strategy is called a ________ strategy.

Which of the following is an example of premiums?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters