Question 1

What would the argument for pricing the Superior VI lower than the Superior V be?

Accepted Answer

Given that any new speaker system will b

Question 2

Price lining is the practice of pricing goods slightly under a whole dollar amount (e.g., $9.95, $1.95).

Accepted Answer

A) True 
 B)False

Question 3

What is a channel captain?

Accepted Answer

A channel captain is the chann

Question 4

Price lining is a tactic used for new products and requires that prices be set very high to cover product development and introduction costs.

Accepted Answer

A) True 
 B)False

Question 5

Which advertising medium can present only limited information and sellers have little control over who sees their advertisements?

Accepted Answer

A)  Television 
B)  Radio 
C)  Online 
D)  Magazines 
E)  Outdoor 
A)  Television 
B)  Radio 
C)  Online 
D)  Magazines 
E)  Outdoor

Question 6

Describe the advantages of pipelines as a mode of transportation.

Accepted Answer

Their ability to tra

Question 7

Online retail sales in Canada are predicted to be approximately ________ in 2015.

Accepted Answer

A)  $3 billion 
B)  $10 billion 
C)  $18 billion 
D)  $31 billion 
E)  $50 billion 
A)  $3 billion 
B)  $10 billion 
C)  $18 billion 
D)  $31 billion 
E)  $50 billion

Question 8

Makers of industrial products most often use a push strategy, while makers of consumer products often use a push strategy.

Accepted Answer

A) True 
 B)False

Question 9

What are the advantages and disadvantages of public relations?

Accepted Answer

If it is done well, public relations cre

Question 10

Why is water the least expensive mode of transportation?

Accepted Answer

Networks of waterways, oceans, rivers, a

Question 11

One advantage of radio advertisements is that many people use the radio as "background" so they hear many advertisements.

Accepted Answer

A) True 
 B)False

Question 12

What is nonstore retailing? Identify the major types.

Accepted Answer

As the term implies, nonstore retailing

Question 13

If the cost of one unit of product is $8 and the store sells the product for $15, what is the markup percentage?

Accepted Answer

A)  46.7 percent 
B)  41.3 percent 
C)  150.3 percent 
D)  214.5 percent 
E)  66.3 percent 
A)  46.7 percent 
B)  41.3 percent 
C)  150.3 percent 
D)  214.5 percent 
E)  66.3 percent

Question 14

What are the two main pricing objectives in corporate pricing?

Accepted Answer

A)  Market share and company image 
B)  Advertising and sales promotion 
C)  Company survival in a competitive marketplace and profit maximization 
D)  Market share and profit maximization 
E)  Advertising and profit maximization 
A)  Market share and company image 
B)  Advertising and sales promotion 
C)  Company survival in a competitive marketplace and profit maximization 
D)  Market share and profit maximization 
E)  Advertising and profit maximization

Question 15

Intermediaries are not necessary when people sell things on websites like eBay.

Accepted Answer

A) True 
 B)False

Question 16

The most expensive promotional tool on a cost per contact basis is

Accepted Answer

A)  personal selling. 
B)  direct mail. 
C)  television. 
D)  radio. 
E)  magazines. 
A)  personal selling. 
B)  direct mail. 
C)  television. 
D)  radio. 
E)  magazines.

Question 17

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?

Accepted Answer

A)  Produce markets 
B)  Wholesalers 
C)  Retailers 
D)  Agents 
E)  All of these 
A)  Produce markets 
B)  Wholesalers 
C)  Retailers 
D)  Agents 
E)  All of these

Question 18

Psychological pricing involves

Accepted Answer

A)  setting an initial low price to establish a new product in the market. 
B)  setting prices in uneven dollar amounts. 
C)  setting a limited number of prices for certain categories of products. 
D)  setting an initial high price to cover new product costs and generating a profit. 
E)  taking advantage of the fact that consumers do not always respond rationally to stated prices. 
A)  setting an initial low price to establish a new product in the market. 
B)  setting prices in uneven dollar amounts. 
C)  setting a limited number of prices for certain categories of products. 
D)  setting an initial high price to cover new product costs and generating a profit. 
E)  taking advantage of the fact that consumers do not always respond rationally to stated prices.

Question 19

All things considered, trucks are the best method of transportation.

Accepted Answer

A) True 
 B)False

Question 20

Why is Walmart an example of retail distribution?

Accepted Answer

A)  Because it is so important on the Canadian retail scene 
B)  Because it buys products directly from manufacturers 
C)  Because it employs more retail employees than any other firm 
D)  Because it uses sales agents only for its sporting goods department 
E)  Because many industrial buyers shop there 
A)  Because it is so important on the Canadian retail scene 
B)  Because it buys products directly from manufacturers 
C)  Because it employs more retail employees than any other firm 
D)  Because it uses sales agents only for its sporting goods department 
E)  Because many industrial buyers shop there

What would the argument for pricing the Superior VI lower than the Superior V be?

Price lining is the practice of pricing goods slightly under a whole dollar amount (e.g., $9.95, $1.95).

What is a channel captain?

Price lining is a tactic used for new products and requires that prices be set very high to cover product development and introduction costs.

Which advertising medium can present only limited information and sellers have little control over who sees their advertisements?

Describe the advantages of pipelines as a mode of transportation.

Online retail sales in Canada are predicted to be approximately ________ in 2015.

Makers of industrial products most often use a push strategy, while makers of consumer products often use a push strategy.

What are the advantages and disadvantages of public relations?

Why is water the least expensive mode of transportation?

One advantage of radio advertisements is that many people use the radio as "background" so they hear many advertisements.

What is nonstore retailing? Identify the major types.

If the cost of one unit of product is $8 and the store sells the product for $15, what is the markup percentage?

What are the two main pricing objectives in corporate pricing?

Intermediaries are not necessary when people sell things on websites like eBay.

The most expensive promotional tool on a cost per contact basis is

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?

Psychological pricing involves

All things considered, trucks are the best method of transportation.

Why is Walmart an example of retail distribution?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters

Exam 13: Pricing, Promotion, and Distributing Products

What would the argument for pricing the Superior VI lower than the Superior V be?

Price lining is the practice of pricing goods slightly under a whole dollar amount (e.g., $9.95, $1.95).

What is a channel captain?

Price lining is a tactic used for new products and requires that prices be set very high to cover product development and introduction costs.

Which advertising medium can present only limited information and sellers have little control over who sees their advertisements?

Describe the advantages of pipelines as a mode of transportation.

Online retail sales in Canada are predicted to be approximately ________ in 2015.

Makers of industrial products most often use a push strategy, while makers of consumer products often use a push strategy.

What are the advantages and disadvantages of public relations?

Why is water the least expensive mode of transportation?

One advantage of radio advertisements is that many people use the radio as "background" so they hear many advertisements.

What is nonstore retailing? Identify the major types.

If the cost of one unit of product is $8 and the store sells the product for $15, what is the markup percentage?

What are the two main pricing objectives in corporate pricing?

Intermediaries are not necessary when people sell things on websites like eBay.

The most expensive promotional tool on a cost per contact basis is

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?

Psychological pricing involves

All things considered, trucks are the best method of transportation.

Why is Walmart an example of retail distribution?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters