Question 1

By stocking a new, highly visible line of shampoos priced lower than local stores, Jack is trying to increase

Accepted Answer

A)  the quality of hair of the youth in the area. 
B)  the break-even point. 
C)  yield management. 
D)  fixed costs so that the variable costs would decrease. 
E)  his market share of the hair product market. 
A)  the quality of hair of the youth in the area. 
B)  the break-even point. 
C)  yield management. 
D)  fixed costs so that the variable costs would decrease. 
E)  his market share of the hair product market.

Question 2

The most widely used channel for industrial goods is

Accepted Answer

A)  producer to wholesaler to industrial user. 
B)  producer to industrial user. 
C)  producer to agent to retailer to industrial user. 
D)  producer to retailer to industrial user. 
E)  producer to agent to wholesaler to retailer to industrial user. 
A)  producer to wholesaler to industrial user. 
B)  producer to industrial user. 
C)  producer to agent to retailer to industrial user. 
D)  producer to retailer to industrial user. 
E)  producer to agent to wholesaler to retailer to industrial user.

Question 3

Which of the following is correct with regard to the pricing of existing and new products?

Accepted Answer

A)  Price skimming is generally most effective for consumer goods, but penetration pricing is generally most effective for industrial goods. 
B)  The penetration pricing option is generally most effective for both consumer and industrial goods. 
C)  In the car rental business, setting prices below the market generally works best. 
D)  Penetration pricing is generally superior to a skimming strategy for new products. 
E)  None of these is correct. 
A)  Price skimming is generally most effective for consumer goods, but penetration pricing is generally most effective for industrial goods. 
B)  The penetration pricing option is generally most effective for both consumer and industrial goods. 
C)  In the car rental business, setting prices below the market generally works best. 
D)  Penetration pricing is generally superior to a skimming strategy for new products. 
E)  None of these is correct.

Question 4

Water carriers are the cheapest and slowest method of transportation and are used primarily for large quantities of bulky material.

Accepted Answer

A) True 
 B)False

Question 5

What are pricing objectives?

Accepted Answer

Pricing objectives a

Question 6

Yellowknife Inc. is a small manufacturing company located in the far north of Canada. What transportation mode are they most likely to use?

Accepted Answer

A)  Trucks 
B)  Trains 
C)  Planes 
D)  Water carriers 
E)  Pipelines 
A)  Trucks 
B)  Trains 
C)  Planes 
D)  Water carriers 
E)  Pipelines

Question 7

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage. She should select ________ advertising.

Accepted Answer

A)  television 
B)  newspaper 
C)  magazine 
D)  radio 
E)  online 
A)  television 
B)  newspaper 
C)  magazine 
D)  radio 
E)  online

Question 8

What are the two general values to be gained from any promotional campaign?

Accepted Answer

Communicating inform

Question 9

Why would a business firm want to use controlling sales volume as a promotional objective?

Accepted Answer

A)  A company will aggressively push its products through wholesalers and retailers who persuade customers to buy it. 
B)  The production and distribution systems will run more smoothly when the firm achieves a more stable sales volume during the year. 
C)  The company is trying to appeal to a specific segment of the market. 
D)  Consumers are more likely to purchase a product when they have been informed about it. 
E)  The company wants to be able to communicate information to consumers when it is more economical to do so. 
A)  A company will aggressively push its products through wholesalers and retailers who persuade customers to buy it. 
B)  The production and distribution systems will run more smoothly when the firm achieves a more stable sales volume during the year. 
C)  The company is trying to appeal to a specific segment of the market. 
D)  Consumers are more likely to purchase a product when they have been informed about it. 
E)  The company wants to be able to communicate information to consumers when it is more economical to do so.

Question 10

Audio Corporation is a manufacturer of high-end audio recording devices and car stereo players. Its products are known for excellent craftsmanship and sound quality. The primary target market for the company is executives in the age group of 30 to 40. The company is in the process of reworking its media mix. It had traditionally relied on television to spread its message. However, with the advent of video-on-demand and DVR systems, ad-skipping has become common. Some managers in the decision-making team feel that the bulk of the advertising budget should be allocated to Internet advertising. Which of the following, if true, would strengthen the argument for using television as the medium for the next campaign?

Accepted Answer

A)  A study shows that the bulk of television audiences are teenagers and people over 65. 
B)  More than 43 percent of advertising dollars are spent on national and local television commercials versus 8 percent on Internet advertising. 
C)  The number of video-on-demand viewers is expected to quadruple during the next five years. 
D)  Increasingly, consumers are choosing not to watch ads. 
E)  Effective television ads are still capable of holding the audience's attention. 
A)  A study shows that the bulk of television audiences are teenagers and people over 65. 
B)  More than 43 percent of advertising dollars are spent on national and local television commercials versus 8 percent on Internet advertising. 
C)  The number of video-on-demand viewers is expected to quadruple during the next five years. 
D)  Increasingly, consumers are choosing not to watch ads. 
E)  Effective television ads are still capable of holding the audience's attention.

Question 11

What is Internet marketing? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

Accepted Answer

Internet marketing refers to the promoti

Question 12

List and briefly describe each of the five possible types of channel members.

Accepted Answer

The five possible types of channel membe

Question 13

Jack wants to sell his new marketing ideas from any location and yet be as global as possible. Which advertising medium should Jack use?

Accepted Answer

A)  Word of mouth 
B)  Radio 
C)  Outdoor 
D)  E-commerce 
E)  Television 
A)  Word of mouth 
B)  Radio 
C)  Outdoor 
D)  E-commerce 
E)  Television

Question 14

What is the formula for computing the break-even point?

Accepted Answer

The break-even point

Question 15

How is distribution useful as a marketing strategy?

Accepted Answer

Instead of just offering advantages in p

Question 16

If a retailer buys shirts for $8 from a supplier and then sells them for $15 to customers, the markup percentage is 87.5 percent.

Accepted Answer

A) True 
 B)False

By stocking a new, highly visible line of shampoos priced lower than local stores, Jack is trying to increase

The most widely used channel for industrial goods is

Which of the following is correct with regard to the pricing of existing and new products?

Water carriers are the cheapest and slowest method of transportation and are used primarily for large quantities of bulky material.

What are pricing objectives?

Yellowknife Inc. is a small manufacturing company located in the far north of Canada. What transportation mode are they most likely to use?

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage. She should select ________ advertising.

What are the two general values to be gained from any promotional campaign?

Why would a business firm want to use controlling sales volume as a promotional objective?

What is Internet marketing? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

List and briefly describe each of the five possible types of channel members.

Jack wants to sell his new marketing ideas from any location and yet be as global as possible. Which advertising medium should Jack use?

What is the formula for computing the break-even point?

How is distribution useful as a marketing strategy?

If a retailer buys shirts for $8 from a supplier and then sells them for $15 to customers, the markup percentage is 87.5 percent.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters

Exam 13: Pricing, Promotion, and Distributing Products

By stocking a new, highly visible line of shampoos priced lower than local stores, Jack is trying to increase

The most widely used channel for industrial goods is

Which of the following is correct with regard to the pricing of existing and new products?

Water carriers are the cheapest and slowest method of transportation and are used primarily for large quantities of bulky material.

What are pricing objectives?

Yellowknife Inc. is a small manufacturing company located in the far north of Canada. What transportation mode are they most likely to use?

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage. She should select ________ advertising.

What are the two general values to be gained from any promotional campaign?

Why would a business firm want to use controlling sales volume as a promotional objective?

What is Internet marketing? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

List and briefly describe each of the five possible types of channel members.

Jack wants to sell his new marketing ideas from any location and yet be as global as possible. Which advertising medium should Jack use?

What is the formula for computing the break-even point?

How is distribution useful as a marketing strategy?

If a retailer buys shirts for $8 from a supplier and then sells them for $15 to customers, the markup percentage is 87.5 percent.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters