Exam 13: Pricing, Promotion, and Distributing Products

West Coast Unlimited is a wholesaler that carries close to 20 000 products. The company has close to 3000 suppliers and sells its products mostly to business and institutional customers. The company markets its products by relying mainly on sales promotion and advertising. Faced with increasing costs, the company is looking at various ways to reduce expenses. West Coast Unlimited's vice-president feels that the company should shift one of its major distribution centres to a low-rent, low-tax area. Which of the following, if true, would weaken the vice-president's argument?

Two major objectives of pricing are maximization of profit and achieving market share.

Flexibility, fast service, and dependability are attributes of shipping by truck.

West Coast Unlimited is a wholesaler that carries close to 20 000 products. The company has close to 3000 suppliers and sells its products mostly to business and institutional customers. The company markets its products by relying mainly on sales promotion and advertising. Faced with increasing costs, the company is looking at various ways to reduce expenses. West Coast Unlimited's vice-president feels that the company should shift one of its major distribution centres to a low-rent, low-tax area. A critic claimed that a business that neither manufactures nor sells directly is doomed because it is forced to compete exclusively on price. Which of the following is the best criticism of this argument?

Identify three services provided by full-service merchant wholesalers.

All of the following are advantages of plane transportation except

List the seven primary advertising media.

Sally selected ________ advertising because it is relatively inexpensive, faces little competition for customers' attention, and is subject to high repeat exposure.

Publicity is company-influenced publicity that seeks to build good relations with the public and to deal with the effects of unfavourable events.

Which of the following intermediaries represents several producers and is paid a commission based on invoice values?

The two general values to be gained from any promotional activity are communicating information and creating satisfying exchanges.

Personal Devices Inc. is a manufacturer of premium cell phones. Most of the company's handsets are equipped with high-end features such as large internal memory, sophisticated texting, camera and music functionalities, and data transfer capabilities. The company is planning to enter the Indian market. One of the senior managers argues that a stripped-down, low-priced model without any extras could be the starting point. The company can sell additional features added to the base model at higher price points. Extensive analysis reveals that if Personal Devices offered Indian customers products at a number of different price points, the company would initially earn more profits but damage the brand in the long term. Which of the following, if true, would support the argument that Personal Devices should offer products at multiple price points?

What is a markup?

Due to the high cost of personal selling, many companies are turning to

The average cost of an industrial sales call has been estimated at $800 to $1000.

What tools are used by the marketing managers to determine prices of products?

Personal Devices Inc. is a manufacturer of premium cell phones. Most of the company's handsets are equipped with high-end features such as large internal memory, sophisticated texting, camera and music functionalities, and data transfer capabilities. The company is planning to enter the Indian market. One of the senior managers argues that a stripped-down, low-priced model without any extras could be the starting point. The company can sell additional features added to the base model at higher price points. Extensive analysis reveals that if Personal Devices offered Indian customers products at multiple price points, the company would initially earn more profits but damage the brand in the long term. Which of the following, if true, would weaken the argument that Personal Devices should offer products at multiple price points?

List three pricing tactics.

During the ________ phase of the consumer buying process, marketers emphasize ________.

An online comic book store is an example of which type of intermediary?