Question 1

What is the difference between publicity and public relations?

Accepted Answer

Publicity is information about the compa

Question 2

A(n) ________ sells products to a(n) ________ who sells them to customers.

Accepted Answer

A)  retailer; wholesaler 
B)  wholesaler; intermediary 
C)  intermediary; wholesaler 
D)  intermediary; retailer 
E)  wholesaler; retailer 
A)  retailer; wholesaler 
B)  wholesaler; intermediary 
C)  intermediary; wholesaler 
D)  intermediary; retailer 
E)  wholesaler; retailer

Question 3

Frisell says: The most important online threat facing us today is identity theft. Consumers have to rely on online shopping today more than ever, and they are exposed to all kinds of dangers by people gaining access to credit cards, bank information, and Social Security numbers. Identity theft is a lucrative "business," and identity thieves will keep finding new ways to rip off consumers as long as online shopping and transactions are widespread. Scofield responds: Consumers have suffered from online theft, but the most far-reaching danger to people today from the Internet is viruses and malware. These have the capacity to take down entire networks, affecting both businesses and consumers. It's not clear that anti-virus measures will ever be able to keep up with all of the threats that are out there.
Frisell's claim assumes which of the following?

Accepted Answer

A)  Most consumers prefer to shop online rather than at a traditional physical store. 
B)  Identity thieves will continue to be motivated to steal people's identities. 
C)  Most identity theft occurs because consumers do not take sufficient safety measures. 
D)  Identity theft mainly occurs as a result of spyware. 
E)  It takes hundreds of hours for consumers to repair the effects of identity theft. 
A)  Most consumers prefer to shop online rather than at a traditional physical store. 
B)  Identity thieves will continue to be motivated to steal people's identities. 
C)  Most identity theft occurs because consumers do not take sufficient safety measures. 
D)  Identity theft mainly occurs as a result of spyware. 
E)  It takes hundreds of hours for consumers to repair the effects of identity theft.

Question 4

The principal difference in costs among trucks, railroads, planes, ships, and pipelines is directly related to the safety of delivery.

Accepted Answer

A) True 
 B)False

Question 5

List three types of intermediaries.

Accepted Answer

Wholesaler

Question 6

Which of the following best describes the purpose of point-of-sale displays?

Accepted Answer

A)  To inform customers about the benefits of the products 
B)  To entice customers to buy additional products 
C)  To make it easier for customers to find products 
D)  To promote the reputation of the company offering certain products 
E)  To target specific messages about the product to customers 
A)  To inform customers about the benefits of the products 
B)  To entice customers to buy additional products 
C)  To make it easier for customers to find products 
D)  To promote the reputation of the company offering certain products 
E)  To target specific messages about the product to customers

Question 7

What is public relations?

Accepted Answer

Public relations is company-in

Question 8

What is the promotional mix? What are the elements in the promotional mix?

Accepted Answer

The promotional mix is the com

Question 9

Newspapers, as an advertising medium, offer flexible, rapid coverage, but usually do not allow advertisers to target their audience well.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following modes of transportation is used primarily to transport heavy, bulky items such as cars, steel, and coal?

Accepted Answer

A)  Air 
B)  Pipeline 
C)  Trucks 
D)  Water 
E)  Railroads 
A)  Air 
B)  Pipeline 
C)  Trucks 
D)  Water 
E)  Railroads

Question 11

Penetration pricing involves

Accepted Answer

A)  setting prices in uneven dollar amounts. 
B)  setting an initial low price to establish a new product in the market. 
C)  taking advantage of the fact that consumers do not always respond rationally to stated prices. 
D)  setting an initial high price to cover new product costs and generate a profit. 
E)  setting a limited number of prices for certain categories of products. 
A)  setting prices in uneven dollar amounts. 
B)  setting an initial low price to establish a new product in the market. 
C)  taking advantage of the fact that consumers do not always respond rationally to stated prices. 
D)  setting an initial high price to cover new product costs and generate a profit. 
E)  setting a limited number of prices for certain categories of products.

Question 12

A company like Black & Decker has product lines which do not require intense market exposure to increase sales. Which distribution strategy is it likely to use?

Accepted Answer

A)  Intensive distribution 
B)  Industrial distribution 
C)  Discriminatory distribution 
D)  Exclusive distribution 
E)  Selective distribution 
A)  Intensive distribution 
B)  Industrial distribution 
C)  Discriminatory distribution 
D)  Exclusive distribution 
E)  Selective distribution

Question 13

List the three degrees of market coverage.

Accepted Answer

Intensive,

Question 14

Spending on television advertising in Canada in 2014 totalled about $3.4 billion.

Accepted Answer

A) True 
 B)False

Question 15

A highly successful bakery specializes in making cherry tarts. Which of the following costs at the bakery is not variable?

Accepted Answer

A)  Cost of cherries 
B)  Cost of flour 
C)  Cost of wax paper liners 
D)  Cost of the oven 
E)  Cost of heating the oven 
A)  Cost of cherries 
B)  Cost of flour 
C)  Cost of wax paper liners 
D)  Cost of the oven 
E)  Cost of heating the oven

Question 16

Caramilk bars are an example of ________ distribution, whereas Jaguar cars are an example of ________ distribution.

Accepted Answer

A)  exclusive; selective 
B)  selective; exclusive 
C)  intensive; selective 
D)  selective; selective 
E)  intensive; exclusive 
A)  exclusive; selective 
B)  selective; exclusive 
C)  intensive; selective 
D)  selective; selective 
E)  intensive; exclusive

Question 17

Like merchant wholesalers, agents or brokers take title to the goods, but they just don't take actual possession of the goods.

Accepted Answer

A) True 
 B)False

Question 18

What is the idea behind odd-even pricing?

Accepted Answer

The idea is that consumers pre

Question 19

What is personal selling?

Accepted Answer

Personal selling is a promotio

Question 20

If total fixed costs are $200 000, the product is sold for $20, and the variable cost is $5, the break-even point is 10 000 units.

Accepted Answer

A) True 
 B)False

What is the difference between publicity and public relations?

A(n) sells products to a(n) who sells them to customers.

The principal difference in costs among trucks, railroads, planes, ships, and pipelines is directly related to the safety of delivery.

List three types of intermediaries.

Which of the following best describes the purpose of point-of-sale displays?

What is public relations?

What is the promotional mix? What are the elements in the promotional mix?

Newspapers, as an advertising medium, offer flexible, rapid coverage, but usually do not allow advertisers to target their audience well.

Which of the following modes of transportation is used primarily to transport heavy, bulky items such as cars, steel, and coal?

Penetration pricing involves

A company like Black & Decker has product lines which do not require intense market exposure to increase sales. Which distribution strategy is it likely to use?

List the three degrees of market coverage.

Spending on television advertising in Canada in 2014 totalled about $3.4 billion.

A highly successful bakery specializes in making cherry tarts. Which of the following costs at the bakery is not variable?

Caramilk bars are an example of distribution, whereas Jaguar cars are an example of distribution.

Like merchant wholesalers, agents or brokers take title to the goods, but they just don't take actual possession of the goods.

What is the idea behind odd-even pricing?

What is personal selling?

If total fixed costs are $200 000, the product is sold for $20, and the variable cost is $5, the break-even point is 10 000 units.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters

Exam 13: Pricing, Promotion, and Distributing Products

What is the difference between publicity and public relations?

A(n) ________ sells products to a(n) ________ who sells them to customers.

The principal difference in costs among trucks, railroads, planes, ships, and pipelines is directly related to the safety of delivery.

List three types of intermediaries.

Which of the following best describes the purpose of point-of-sale displays?

What is public relations?

What is the promotional mix? What are the elements in the promotional mix?

Newspapers, as an advertising medium, offer flexible, rapid coverage, but usually do not allow advertisers to target their audience well.

Which of the following modes of transportation is used primarily to transport heavy, bulky items such as cars, steel, and coal?

Penetration pricing involves

A company like Black & Decker has product lines which do not require intense market exposure to increase sales. Which distribution strategy is it likely to use?

List the three degrees of market coverage.

Spending on television advertising in Canada in 2014 totalled about $3.4 billion.

A highly successful bakery specializes in making cherry tarts. Which of the following costs at the bakery is not variable?

Caramilk bars are an example of ________ distribution, whereas Jaguar cars are an example of ________ distribution.

Like merchant wholesalers, agents or brokers take title to the goods, but they just don't take actual possession of the goods.

What is the idea behind odd-even pricing?

What is personal selling?

If total fixed costs are $200 000, the product is sold for $20, and the variable cost is $5, the break-even point is 10 000 units.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship, Small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating, Satisfying, and Leading Employees

Operations Management, Productivity, and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Finacial Decisions and Risk Management

Filters

A(n) sells products to a(n) who sells them to customers.

Caramilk bars are an example of distribution, whereas Jaguar cars are an example of distribution.