Exam 5: Qualitative Research Tools

Stephanie is asked to look at a picture of a woman sitting on a deserted beach and to describe what was happening in the picture.She is then asked to tell what might happen next.Stephanie is participating in a(n)____.

A respondent is shown a new television commercial and is asked to write the answer to this stimulus: "The man in the commercial ____." This is an example of the ____________________ technique.

Qualitative research is objective.

Piggybacking is a procedure in which one respondent stimulates thought among the others in a focus group.

Which qualitative research orientation originated in philosophy and psychology?

Owen is a researcher who studies human experiences based on the idea that it is inherently subjective and determined by the context in which people live.He focuses on how a person's behavior is shaped by the relationship he or she has with the physical environment,objects,people,and situation.Which qualitative research orientation is Owen using?

Research that is conducted to clarify the nature of a problem is called ____________________ research.

A type of formal "continuous" group established as an online forum for the purpose of collecting qualitative data from participant comments is called a(n)____.

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called ____.

Research that is intersubjectively certifiable means that it is ____________________.

Prospect theory represents an inductive investigation in which the researcher poses questions about information provided by respondents or taken from historical records.

An in-depth study of a major competitor in order to determine how to improve your organization's product line offerings is an example of a(n)____________________.

Quantitative research is especially useful when it is difficult to develop specific and actionable decision statements or research objectives.

The sentence completion method is based on free-association principles.

Which of the following is an approach to understanding phenomenology that relies on analysis of texts through which a person tells a story about him- or herself?

Qualitative research is cheaper than quantitative research.

Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of marketing phenomena without depending on numerical measurement is referred to as ____________________ marketing research.

Schwinn studies its most successful retailer in depth in order to determine some better ideas for displaying bicycles in its retail stores.As such,the company is engaging in ____.

All of the following are advantages of semi-structured interviews EXCEPT for the ____.

Quantitative research is used most often in exploratory research.