Exam 9: Conducting Marketing Experiments

A(n)____________________ effect is a nuisance effect occurring when the initial measurement or test alerts or primes subjects in a way that affects their response to the experimental treatments.

The test of an experimental manipulation to intended make sure that the manipulation does produce desired differences in the independent variable is called a ____.

Which term means that subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments?

Between-subjects designs involve repeated measures because with each treatment the same subject is measured again.

If the sampling units in an experimental cell are somehow different than the units in another cell,and this difference affects the dependent variable,____ may occur.

A(n)____________________ is an experimental deception that involves a false treatment.

A continuous variable that is expected to show a statistical relationship with the dependent variables is called a(n)____________________.

The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in ____.

List the four important elements in experimental design.

In an experiment,the ____________________ group does not receive the experimental treatment.

Experimental treatments are administered to the control group.

____________________ is intended to equally distribute the effects of extraneous variables to all conditions.

Monica is conducting an experiment in which all subjects see all of the ads she is testing.This type of experiment,in which an individual subject is exposed to more than one level of an experimental treatment,is called a ____ design.

Covariates are categorical variables such as a subject's gender or ethnicity.

A maturation effect is a function of time and the naturally occurring events that coincide with growth and experience.

A researcher can equally distribute the effects of extraneous variables to all conditions in an experiment by using ____.

All of the following are experimental design elements EXCEPT for the ____.

A food company tests a new product by having one group of subjects taste their own product first and then taste a competitor's product second,while a second group of experimental subjects tastes the competitor's product first followed by the company's own product.Which type of experimental design is being used?

In an experiment,the researcher manipulates the dependent variable and measures its effect on the independent variable.

Participants in experimental research are typically referred to as respondents.