Question 1

Input data can come from internal sources of the organization,but not from external sources.

Accepted Answer

A) True 
 B)False  False

Question 2

Facts or recorded measures of certain phenomena (things or events)are known as ____.

Accepted Answer

A) data 
B) information 
C) market intelligence 
D) knowledge 
A) data 
B) information 
C) market intelligence 
D) knowledge A

Question 3

Explain what a decision support system (DSS)is and how it helps marketing managers.

Accepted Answer

A marketing decision support system (DSS)is a system that helps decision makers confront problems through direct interaction with computerized databases and analytical software programs.the purpose of a DSS is to store data and transform them into organized information that is easily accessible to marketing managers.Doing so saves mangers time so that decisions that might take days or even weeks otherwise can be made in minutes using a DSS.A DSS requires both databases and software.Modern decision support systems greatly facilitate customer relationship management (CRM),which is a system that is part of the DSS that address exchanges between the firm and its customers.

Question 4

Global information systems allow management to track the whereabouts of delivery personnel.

Accepted Answer

A) True 
 B)False

Question 5

Big data is large quantities of data taken from a single source.

Accepted Answer

A) True 
 B)False

Question 6

Proprietary marketing research refers to research projects conducted to study specific company problems.

Accepted Answer

A) True 
 B)False

Question 7

The purpose of a decision support system is to store data and transform data into information that is easily accessible to marketing managers.

Accepted Answer

A) True 
 B)False

Question 8

Which characteristic is LEAST important in evaluating the value of information?

Accepted Answer

A) timeliness 
B) relevance 
C) completeness 
D) consistency 
A) timeliness 
B) relevance 
C) completeness 
D) consistency

Question 9

Which term describes a subset of data and information that actually has some explanatory power to enable effective decisions to be made?

Accepted Answer

A) knowledge 
B) intellectual capital 
C) market intelligence 
D) decision support system 
A) knowledge 
B) intellectual capital 
C) market intelligence 
D) decision support system

Question 10

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?

Accepted Answer

A) environmental scanning 
B) behavioral tracking 
C) search engine marketing 
D) electronic data interchange 
A) environmental scanning 
B) behavioral tracking 
C) search engine marketing 
D) electronic data interchange

Question 11

Numerical,text,voice,and image data that enter a decision support system are known as ____________________.

Accepted Answer

The answer of Numerical,text,voice,and image data that enter a decision...

Question 12

Information that is accurate,valid,and reliable is said to be of high ____________________.

Accepted Answer

The answer of Information that is accurate,valid,and reliable is said...

Question 13

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal,corporate,and university libraries for a fee.LexisNexis is an example of a data ____.

Accepted Answer

A) compiler 
B) wholesaler 
C) warehouse 
D) miner 
A) compiler 
B) wholesaler 
C) warehouse 
D) miner

Question 14

Google is a popular search engine.

Accepted Answer

A) True 
 B)False

Question 15

The process that allows important day-to-day operational data to be stored and organized for simplified access is called ____.

Accepted Answer

A) global information tracking 
B) data warehousing 
C) proprietary marketing 
D) keyword searching 
A) global information tracking 
B) data warehousing 
C) proprietary marketing 
D) keyword searching

Question 16

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site.This is an example of ____.

Accepted Answer

A) push technology 
B) electronic data interchange 
C) pull technology 
D) a URL 
A) push technology 
B) electronic data interchange 
C) pull technology 
D) a URL

Question 17

Which part of the decision support system addresses exchanges between the firm and its customers?

Accepted Answer

A) customer relationship management (CRM)system 
B) data warehouse 
C) global information system (GIS) 
D) intellectual capital system 
A) customer relationship management (CRM)system 
B) data warehouse 
C) global information system (GIS) 
D) intellectual capital system

Question 18

Compare and contrast pull technology and push technology.

Accepted Answer

Data and information can be delivered to

Question 19

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n)____________________.

Accepted Answer

decision s

Question 20

An organization's inventory figures are a good example of ____.

Accepted Answer

A) cookies 
B) internal records 
C) external records 
D) CRM 
A) cookies 
B) internal records 
C) external records 
D) CRM

Exam 2: Information Systems and Knowledge Management

Input data can come from internal sources of the organization,but not from external sources.

Facts or recorded measures of certain phenomena (things or events)are known as ____.

Explain what a decision support system (DSS)is and how it helps marketing managers.

Global information systems allow management to track the whereabouts of delivery personnel.

Big data is large quantities of data taken from a single source.

Proprietary marketing research refers to research projects conducted to study specific company problems.

The purpose of a decision support system is to store data and transform data into information that is easily accessible to marketing managers.

Which characteristic is LEAST important in evaluating the value of information?

Which term describes a subset of data and information that actually has some explanatory power to enable effective decisions to be made?

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?

Numerical,text,voice,and image data that enter a decision support system are known as ____________________.

Information that is accurate,valid,and reliable is said to be of high ____________________.

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal,corporate,and university libraries for a fee.LexisNexis is an example of a data ____.

Google is a popular search engine.

The process that allows important day-to-day operational data to be stored and organized for simplified access is called ____.

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site.This is an example of ____.

Which part of the decision support system addresses exchanges between the firm and its customers?

Compare and contrast pull technology and push technology.

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n)____________________.

An organization's inventory figures are a good example of ____.

The Role of Marketing Research

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Big Data Basics: Describing Samples and Populations

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Beyond the Basics in Basic Data Analysis

Advanced Topics in Linear Analytics

Testing Hypotheses With Glm Procedures

Introducing Multivariate Data Analysis

Multivariate Data Analysis: Analytics With Interdependence Techniques

Primer on Structural Equations Modeling

Filters