Question 1

Juan has noticed that when the temperature rises,sales at his retail clothing store also rise.This is an example of ____.

Accepted Answer

A) concomitant variation 
B) nonspurious variation 
C) diagnostic variation 
D) absolute variation 
A) concomitant variation 
B) nonspurious variation 
C) diagnostic variation 
D) absolute variation A

Question 2

Explain the difference between a research project and a research program.

Accepted Answer

When the researcher has only one or a small number of research objectives that can be addressed in a single study,this study is referred to as a research project.When numerous related studies come together to address issues about a single company,it is referred to as a research program.the program strategy refers to a firm's overall plan to use marketing research.It is a planning activity that places a series of marketing research projects in the context of the company's marketing plan.

Question 3

A directed search of published works (including periodicals and books)that discusses theory and presents empirical results relevant to the topic at hand is called a literature review.

Accepted Answer

A) True 
 B)False  True

Question 4

The initial stages of a research study that are intended to clarify the nature of the research problem are called ____________________ research.

Accepted Answer

The answer of The initial stages of a research study...

Question 5

Descriptive research often helps describe market segments.

Accepted Answer

A) True 
 B)False

Question 6

Absolute association means that any covariation between a cause and an effect is true and not simply due to some other variable.

Accepted Answer

A) True 
 B)False

Question 7

Management is most interested in detailed reporting of the research design and statistical findings.

Accepted Answer

A) True 
 B)False

Question 8

When drivers are unaware that a machine is recording how many cars pass a certain intersection that is being considered for a site for a new Wendy's franchise,this is an example of a(n):

Accepted Answer

A) obtrusive method 
B) unobtrusive method 
C) experiment 
D) exploratory research study 
A) obtrusive method 
B) unobtrusive method 
C) experiment 
D) exploratory research study

Question 9

There is always one best research design for a marketing research study.

Accepted Answer

A) True 
 B)False

Question 10

Any procedure that involves selecting a small number of people who are part of a larger population of people is called ____________________.

Accepted Answer

The answer of Any procedure that involves selecting a small...

Question 11

When two events occur at the same time,we say that they have ____________________ variation.

Accepted Answer

The answer of When two events occur at the same...

Question 12

Explain how a researcher makes causal inferences.

Accepted Answer

A causal inference can only be supported

Question 13

Statistics can be used to prove that a research hypothesis is true.

Accepted Answer

A) True 
 B)False

Question 14

What is the first stage of the marketing research process?

Accepted Answer

A) planning a research design 
B) defining the research objectives 
C) analyzing the data 
D) planning a sample 
A) planning a research design 
B) defining the research objectives 
C) analyzing the data 
D) planning a sample

Question 15

A sample of respondents is a subset of the population of interest to the researcher.

Accepted Answer

A) True 
 B)False

Question 16

Research is the process of developing and selecting from alternative ways of resolving a problem or choosing from among alternative opportunities.

Accepted Answer

A) True 
 B)False

Question 17

_____ means that the researcher alters the level of the experimental variable in specific increments.

Accepted Answer

A) Causality 
B) Testing 
C) Analyzing 
D) Manipulation 
A) Causality 
B) Testing 
C) Analyzing 
D) Manipulation

Question 18

Which refers to any procedure that draws conclusions based on measurements of a portion of the entire population?

Accepted Answer

A) sampling 
B) theorizing 
C) segmenting 
D) causal inference 
A) sampling 
B) theorizing 
C) segmenting 
D) causal inference

Question 19

Terminal causality means the cause is necessary and sufficient to bring about the effect.

Accepted Answer

A) True 
 B)False

Question 20

Having an appropriate causal order,or ____________________,is a necessary criterion for causality.

Accepted Answer

The answer of Having an appropriate causal order,or ____________________,is a...

Exam 3: The Marketing Research Process

Juan has noticed that when the temperature rises,sales at his retail clothing store also rise.This is an example of ____.

Explain the difference between a research project and a research program.

A directed search of published works (including periodicals and books)that discusses theory and presents empirical results relevant to the topic at hand is called a literature review.

The initial stages of a research study that are intended to clarify the nature of the research problem are called ____________________ research.

Descriptive research often helps describe market segments.

Absolute association means that any covariation between a cause and an effect is true and not simply due to some other variable.

Management is most interested in detailed reporting of the research design and statistical findings.

When drivers are unaware that a machine is recording how many cars pass a certain intersection that is being considered for a site for a new Wendy's franchise,this is an example of a(n):

There is always one best research design for a marketing research study.

Any procedure that involves selecting a small number of people who are part of a larger population of people is called ____________________.

When two events occur at the same time,we say that they have ____________________ variation.

Explain how a researcher makes causal inferences.

Statistics can be used to prove that a research hypothesis is true.

What is the first stage of the marketing research process?

A sample of respondents is a subset of the population of interest to the researcher.

Research is the process of developing and selecting from alternative ways of resolving a problem or choosing from among alternative opportunities.

_____ means that the researcher alters the level of the experimental variable in specific increments.

Which refers to any procedure that draws conclusions based on measurements of a portion of the entire population?

Terminal causality means the cause is necessary and sufficient to bring about the effect.

Having an appropriate causal order,or ____________________,is a necessary criterion for causality.

The Role of Marketing Research

Information Systems and Knowledge Management

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Big Data Basics: Describing Samples and Populations

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Beyond the Basics in Basic Data Analysis

Advanced Topics in Linear Analytics

Testing Hypotheses With Glm Procedures

Introducing Multivariate Data Analysis

Multivariate Data Analysis: Analytics With Interdependence Techniques

Primer on Structural Equations Modeling

Filters