Chat with AIExam 7: Survey Research
When an interviewer is not able to write fast enough to record the respondent's answers verbatim,the error called interviewer cheating has occurred.
(37) 
VerifiedFalse
Some aspects of surveys may be qualitative.
(39) VerifiedTrue
Discuss the advantages and disadvantages of mail surveys.
(42) VerifiedA traditional mail survey is a self-administered questionnaire sent to respondents through a postal service.this paper-and-pencil method has several advantages and disadvantages.Mail questionnaires can reach a geographically dispersed sample simultaneously because interviewers are not required.they are relatively inexpensive compared with personal interviews,though they are not cheap.they can be filled out when the respondents have the time,so respondents are more likely to take time to think about their replies.they also allow respondents to collect facts that they may not be able to recall.Anonymity of respondents may result in them being more likely to provide sensitive or embarrassing information as well as reducing social desirability bias.Although the absence of an interviewer can induce respondents to reveal sensitive or socially undesirable information,this lack of personal contact can also be a disadvantage.Once the respondent receives the questionnaire,the questioning process is beyond the researcher's control.While mail questionnaires are highly standardized,this could be a disadvantage due to the difficulty in changing the format of the questions.If time is an issue,mail surveys may not be a good communication medium.finally,mail questionnaires can be relatively long in length.
Which survey research method is typically the most expensive?
(43) Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?
(31) People who are cannot be contacted or who refuse to participate in a survey are called ____________________.
(37) When the results of a sample deviate in a significant way from the true value of the population mean,we say that the study has ____________________ bias.
(33) Which type of bias occurs when respondents tend to answer questions with a certain slant?
(34) When a mistake is made in carrying out the design of a research study,____________________ error has occurred.
(30) Chance variations in sampling due to the elements included in the sample are called ____________________ error.
(30) When primary data are collected by asking respondents questions,these data are being obtained via a(n)____________________.
(33) One of the most important advantages of personal interviews is the opportunity for feedback.
(36) Survey results are better than the quality of the sample and answers obtained.
(30) Comparing the sample demographics with the demographics of the target population provides one means of checking for potential response bias.
(36) Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent.
(26) An attempt to re-contact a potential respondent in a phone survey when no one answered the phone on a previous attempt is called a(n)____________________.
(36) The personal interview is especially useful for obtaining unstructured information.
(34) A sample bias exists when the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter.
(35) Surveys provide a quick,often inexpensive,efficient,and accurate means of assessing information about a population.
(33) 
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