Exam 12: Sampling Designs and Sampling Procedures
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design75 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
Select questions type
Multistage area sampling uses cluster sampling in combination with other random sampling procedures.
Free
(True/False)
4.9/5
(35)
Correct Answer:
True
When a telephone book database is re-arranged so that it is organized by phone number instead of by last name,a ____________________ directory has been created.
Free
(Short Answer)
4.7/5
(40)
Correct Answer:
reverse
When a researcher uses students to participate in a study because he has easy access to them,what type of sampling procedure is being used?
Free
(Multiple Choice)
4.8/5
(35)
Correct Answer:
D
In stratified sampling,a subsample is drawn using judgment sampling within each stratum.
(True/False)
4.9/5
(27)
The individual element in a final cluster sample is called the primary sampling unit (PSU).
(True/False)
4.8/5
(33)
When some elements of the target population are omitted from the list of elements,____________________ error may occur.
(Short Answer)
4.8/5
(32)
When a sample is drawn using combination of two or more probability sampling techniques,a(n)____________________ sample is being drawn.
(Short Answer)
4.8/5
(38)
Which type of nonprobability sampling technique is used in the Consumer Price Index?
(Multiple Choice)
4.8/5
(44)
A(n)____________________ is a subset of some larger population that is measured or observed in some way to infer what the entire population is like.
(Short Answer)
4.8/5
(31)
A national political pollster randomly selects ten states,then randomly selects five counties within each state,then randomly selects five voting precincts within these counties,then randomly selects five blocks within these precincts,and finally,randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election.This is best called a(n)____.
(Multiple Choice)
4.9/5
(33)
In which type of sampling does every element in the population have a known,nonzero probability of selection?
(Multiple Choice)
4.9/5
(34)
A researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months.The researcher wants to use a systematic sampling technique.After randomly selecting a starting point,the researcher should select every ____ name on the list.
(Multiple Choice)
4.9/5
(38)
A canvas is an investigation of all the individual elements that make up the population.
(True/False)
4.8/5
(31)
Which probability sampling technique is economically efficient and uses a group of elements as the primary sampling unit?
(Multiple Choice)
4.9/5
(35)
List brokers rent lists of names,addresses,phone numbers,and e-mail addresses of specific populations.
(True/False)
4.8/5
(31)
A researcher wants to study the members of the American Marketing Association and selects a sample from its membership list.The membership list is an example of a ____.
(Multiple Choice)
4.9/5
(34)
Simple random sampling ensures that each element in the population will have an equal chance of being included in the sample.
(True/False)
4.7/5
(31)
Showing 1 - 20 of 75
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)