Exam 14: Basic Data Analysis
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design75 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
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The use of index numbers requires the ____ level of measurement.
Free
(Multiple Choice)
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Correct Answer:
C
A value that lies far beyond the range of the rest of the data set is called a(n)____________________.
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(Short Answer)
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Correct Answer:
outlier
An analysis of the basic cross-tabulation for each level of a variable not previously considered,such as subgroups of the sample,is referred to as____________________ analysis.
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(Short Answer)
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Correct Answer:
elaboration
Data with a(n)____ distribution are appropriate for division based on the median split.
(Multiple Choice)
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Carlos is examining the row and column totals in a contingency table.What are these called?
(Multiple Choice)
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Which type of error occurs when the researcher concludes a relationship exists,when in fact one does not exist?
(Multiple Choice)
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Counting the number of responses to questions in a survey by hand is called ____.
(Multiple Choice)
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Tabulation refers to the orderly arrangement of data in a summary format.
(True/False)
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A two-way contingency table in which each variable has two possible levels is a(n)____________________ table.
(Short Answer)
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Which of the following is the appropriate technique for addressing research questions involving relationships among multiple variables that are measured with a less-than interval scale?
(Multiple Choice)
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An arrangement of data that shows the number of times each category occurs is called a(n)____ table.
(Multiple Choice)
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The researcher examining descriptive statistics for any particular variable is using which type of statistics?
(Multiple Choice)
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Another name for an observed or computed significance level is the ____________________.
(Short Answer)
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An extreme value that lies far beyond range of most of the data in a distribution (either as a very high score or as a very low score)is called an outlier.
(True/False)
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Suppose a third variable inserted into an analysis changes the results of when two other variables were studied previously.This third variable is called a moderator variable.
(True/False)
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Which graphical application shows a frequency distribution in which the height of a bar corresponds to the frequency of a category?
(Multiple Choice)
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If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"),he or she should use a ____ contingency table.
(Multiple Choice)
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The researcher who uses a sample rather than the entire population runs the risk of committing two types of errors: primary errors and secondary errors.
(True/False)
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Examining responses to the question "Have you ever purchased a ticket online for an American Airlines flight?" by looking at subgroups based on gender and zip code is an example of ____.
(Multiple Choice)
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