Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues

A political candidate asks staff workers to phone registered voters of another party to ask a leading and negative question about his opposing candidate.This is a form of ____.

Market research's role often is not recognized formally on par with financial management.

Which term refers to the application of principles of conduct to business behavior as related to the exchange environment?

Rushing into a research project may result in conducting a study that is not needed.

An ethical dilemma refers to a situation in which one chooses from alternative courses of action,each with different ethical implications.

A commercial marketing research company that conducts research for clients is known as a(n)____________________.

The purpose of a push poll is to push consumers into a pre-determined response.

Absolutism is a term that reflects the degree to which one rejects moral standards in favor of the acceptability of some action.

A potential advantage of using an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project ____.

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design.Which title best describes Caleb's job?

Another term for the sponsoring client in research studies is the ____.

Which term reflects the degree to which one bases one's morality on moral standards?

When AT&T hires a research agency to conduct research tailored to its unique needs,AT&T is being provided with ____.

An individual that is responsible for contacting clients,designing research projects,preparing research proposals,selecting research suppliers,and supervising data collection,analysis,and reporting activities is commonly referred to as a(n)____________________.

A research supplier who designs a marketing research study that is tailored specifically to the needs of the client is using a(n)____________________ research study.

Discuss the rights and obligations of the researcher.

When an individual understands what the researcher wants him or her to do and agrees to the research study,the individual has given ____.

Commercial providers of marketing research services are called ____.

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed.Rob's job title is most likely a ____.

When secrecy is a major concern,it is best to use an outside research agency.