Exam 16: Communicating Research Results

Any material that is too technical or too detailed should go in the element of the research report called the ____________________.

A good rule-of-thumb for an oral presentation of a research report is avoid repeating yourself.

The last portion to be written in a research report should be the ____.

The conclusions and recommendations section presents the findings of the project and should include tables and charts of the research results.

The general rule is to include all the parts of a formal research report in the reports for all projects and leave it up to the client to decide which information is useful.

The last step in the writing of the research report is to write the ____________________.

An effective oral presentation of a research report should include adapting the report to fit the needs of the audience.

List FIVE of the SEVEN key points to keep in mind when preparing a stand-alone presentation that can be viewed at the convenience of the user.

Describe the purpose of the oral presentation and list suggestions for effective presentations.

Relatively formal and very formal research reports include a letter of transition,which has the purpose of releasing or delivering the report to the recipient.

The ____________________briefly explains why the research project was conducted,what aspects of the problem were considered,what the outcome was,and what should be done.

Which element should be used to indicate the contents of the table?

All of the following are elements of a table EXCEPT for the ____.

All of the following are elements of the executive summary of research report EXCEPT for ____.

Discuss the various types of graphic aids marketing researchers can include in a research report.

The boxheads of a table contain the captions for the rows of the table.

Which element can influence interpretation of a chart by making differences appear larger than they are?

The part of the research report body that must explain technical procedures of the research in a manner appropriate for the audience is called the ____________________ section of the report.

The bulk of a research report should be contained in the "conclusions and recommendations" section of the report.

The ____________________ section should include the research design,sample design,data collection and fieldwork,and analysis.