Exam 4: Comprehension,memory,and Cognitive Learning

The process that occurs when preexisting knowledge is used to assist in storing new information is known as _____.

The strength of sensory memory is duration,but the weakness is capacity.

A concept within a schema that is the single best representative of some category is known as a(n)_____.

According to which of the following laws,the capacity limit for the workbench memory is between three and seven units of information?

Rumination is the process by which continuous exposure to a stimulus affects the comprehension of and response to some stimulus.

When Henry's mother was on the phone,she called out a phone number to him asking Henry to remember it.He tried to remember the number by repeatedly thinking of it.This process of remembering something by repeatedly thinking of it is known as _____.

The process of grouping stimuli by meaning so that multiple stimuli can become a single memory unit is known as _____.

Advertisements for hygiene products like toothpaste and soap tend to feature doctors as spokespersons endorsing the products.Consumers perceive these doctors to possess a substantial knowledge on health and hygiene.Which of the following characteristics of the message source is represented by this example?

The process by which information is transferred back into workbench memory for additional processing when needed is known as _____.

If a consumer develops thoughts that contradict a marketing message,then he/she is said to have developed _____ arguments toward the message.

In an associative network,the concepts are represented by _____.

In a message,everything besides the figure should be less important and simply represent the ground (or background)relative to the central message.

A schema is a type of associative network that works as a cognitive representation of a phenomenon that provides meaning to that entity.

VALENTINE'S DAY SCENARIO Todd decides to propose marriage to his girlfriend on Valentine's Day. He wants this to be a very special day, so he decided to take her to a fancy restaurant. He is not sure about the choice of restaurant, and so he asks his boss, who often patronizes fancy restaurants, for suggestions. Though Todd doesn't have much experience in fine restaurants, he knows what to expect: he will give his car to the valet, be seated by the hostess, be given menus and a wine list, order, eat, pay the bill, and retrieve his car from the valet. On the big day, he goes to his girlfriend's apartment with a dozen roses in his hand and the ring in his pocket. He likes the restaurant his boss suggested, and thinks the food is really good, but finds the choice of background music odd. In his opinion, a fancy restaurant shouldn't be playing pop music. However, the rest of the night goes according to plan. He will always remember how beautiful his girlfriend looks and how happy they are when she accepts his proposal. -Refer to Valentine's Day Scenario.Todd thought it was strange for a fine restaurant to be playing pop music in the dining room.It didn't match his concept of fancy restaurants.For Todd,the message conveyed by the restaurant environment lacked _____.

Which of the following theories views the memory process as utilizing three different storage areas-sensory memory,workbench memory,and long-term memory-within the brain?

The more involved a consumer is with a message,the lesser will be the capacity of his workbench memory.

The amount of information available for a consumer to process within a given environment is known as information _____.

The cognitive process in which active concepts frame thoughts and therefore affect both value and meaning is known as _____.

Consumers who reach the elaboration stage are least likely to meaningfully encode information so that intentional retrieval becomes impossible at a later stage.

A schema representing an event is known as a(n)_____.