Exam 4: Comprehension,memory,and Cognitive Learning

Alice,a five-year-old,used to cry and protest whenever her mother took her to the dentist for monthly dental checkups.After a dozen visits,however,she stopped crying,even though Alice admits that she still does not like going to the dentist.This change in Alice's response to dental visits is an example of _____.

Belief of what will happen in a future situation is known as _____.

Barring some physical incapacity,long-term memory represents permanent information storage.

Workbench memory has limited capacity.

Most consumers in the United States have a schema representing a wedding that has the bride coming down the aisle with her father,who gives her to the groom.After the ceremony,the groom kisses the bride.This schema is an example of a(n)_____.

Which of the following is true of negatively framed information?

Workbench memory has unlimited duration.

Henry's 80-year-old grandfather,Tim,has a passion for technology.He can operate Henry's new iPhone with ease.This leaves his grandson completely astounded as Tim grew up in the country with no exposure to technology.Moreover,he has had no formal education.Which of the following message receiver characteristics is most likely to explain Tim's comprehension of the new iPhone?

Generally speaking,the greater the movement,the larger the picture,or the louder the sound,the less likely a consumer is to attend and comprehend something from a message.

A social stereotype captures the role expectations of a person of a specific type.

Every concept within a consumer's associative network is linked to every other concept.

Name and describe four mental processes that help consumers remember things.Discuss an example of how you can use each to perform better in an exam.

Repetition is the best form of learning.

Energizer batteries used to feature the Energizer bunny in its TV commercials,often in unexpected ways to catch viewers off-guard.Boring commercials of fake brands and mundane products like a hemorrhoid ointment would be interrupted by the sudden appearance of the Energizer bunny banging a drum.Initially,viewers would sit up and watch.However,after they had been exposed to the commercial many times,they began to expect the appearance of the bunny and tended to tune out the commercial.The consumers' response to this over-exposure is an example of _____.

Hemispheric lateralization influences metaphor comprehension.

VALENTINE'S DAY SCENARIO Todd decides to propose marriage to his girlfriend on Valentine's Day. He wants this to be a very special day, so he decided to take her to a fancy restaurant. He is not sure about the choice of restaurant, and so he asks his boss, who often patronizes fancy restaurants, for suggestions. Though Todd doesn't have much experience in fine restaurants, he knows what to expect: he will give his car to the valet, be seated by the hostess, be given menus and a wine list, order, eat, pay the bill, and retrieve his car from the valet. On the big day, he goes to his girlfriend's apartment with a dozen roses in his hand and the ring in his pocket. He likes the restaurant his boss suggested, and thinks the food is really good, but finds the choice of background music odd. In his opinion, a fancy restaurant shouldn't be playing pop music. However, the rest of the night goes according to plan. He will always remember how beautiful his girlfriend looks and how happy they are when she accepts his proposal. -Refer to Valentine's Day Scenario.The sequence of events Todd mentally went through regarding what to expect at the restaurant is an example of _____.

Positively framed information generally has a greater impact on consumers.

Consumers display greater recall of an intended message when information is presented in sequence rather than in intervals.

The process by which information is transferred from workbench memory to long-term memory for permanent storage is known as _____.

Paths show the association between nodes in an associative network.