Exam 4: Comprehension,memory,and Cognitive Learning

Which of the following storage areas of the memory system is used to store and encode information for placement in the long-term memory as well as to retrieve encoded information for future use?

Attempts to demarket a product can be implemented by stigmatizing consumption with a negative stereotype.

Mr.Smith is a renowned gastronomist.As his job needs knowledge of a wide range of cuisines,he tries to remember a dish by its taste as well as its smell.Which of the following will best describe the technique used by Mr.Smith to remember various dishes?

When a consumer retrieves information from long-term memory,it is processed once again in sensory memory.

The physical characteristics of a message refer to the elements of a message that one senses directly.

Which of the following refers to cognitive components that represent facts in an associative network?

Brain dominance refers to the phenomenon of hemispheric _____.

Consumers prefer objects that are consistent with the golden section.

In terms of comprehension,familiarity can increase a consumer's motivation to process a message.

Which of the following theories hypothesizes that the way in which information is framed differentially affects risk assessments and any associated consumer decisions?

Echoic storage is the storage of:

VALENTINE'S DAY SCENARIO Todd decides to propose marriage to his girlfriend on Valentine's Day. He wants this to be a very special day, so he decided to take her to a fancy restaurant. He is not sure about the choice of restaurant, and so he asks his boss, who often patronizes fancy restaurants, for suggestions. Though Todd doesn't have much experience in fine restaurants, he knows what to expect: he will give his car to the valet, be seated by the hostess, be given menus and a wine list, order, eat, pay the bill, and retrieve his car from the valet. On the big day, he goes to his girlfriend's apartment with a dozen roses in his hand and the ring in his pocket. He likes the restaurant his boss suggested, and thinks the food is really good, but finds the choice of background music odd. In his opinion, a fancy restaurant shouldn't be playing pop music. However, the rest of the night goes according to plan. He will always remember how beautiful his girlfriend looks and how happy they are when she accepts his proposal. -Refer to Valentine's Day Scenario.Todd will remember the day for the rest of his life.He's going to remember how wonderful the food was;how special it was when he asked her to marry him;and the look on her face when she said yes.Todd's memory of the night he proposed is an example of a(n)_____ memory.

Compare and contrast the different memory stores in the multiple store theory of memory.

VALENTINE'S DAY SCENARIO Todd decides to propose marriage to his girlfriend on Valentine's Day. He wants this to be a very special day, so he decided to take her to a fancy restaurant. He is not sure about the choice of restaurant, and so he asks his boss, who often patronizes fancy restaurants, for suggestions. Though Todd doesn't have much experience in fine restaurants, he knows what to expect: he will give his car to the valet, be seated by the hostess, be given menus and a wine list, order, eat, pay the bill, and retrieve his car from the valet. On the big day, he goes to his girlfriend's apartment with a dozen roses in his hand and the ring in his pocket. He likes the restaurant his boss suggested, and thinks the food is really good, but finds the choice of background music odd. In his opinion, a fancy restaurant shouldn't be playing pop music. However, the rest of the night goes according to plan. He will always remember how beautiful his girlfriend looks and how happy they are when she accepts his proposal. -Refer to Valentine's Day Scenario.Which source characteristic of his boss did Todd most likely consider when he asked him to suggest a restaurant?

The extent to which one continues processing a message even after he/she develops an initial understanding in the comprehension stage is known as _____.

Which of the following is true of consumer comprehension?

Create your associative network for a brand of athletic shoes of your choice and include at least five nodes.Define declarative knowledge,node,and path in associative networks,and identify each in your network.

Which of the following is an example of haptic perception?

Retrieval is the process by which information is transferred back into workbench memory for additional processing when needed.

Which of the following is true of sensory memory?