Exam 10: Data Issues and Inputting Data Into Xl Data Analyst
Exam 1: An Introduction to Marketing Research54 Questions
Exam 2: The Marketing Research Industry72 Questions
Exam 3: The Marketing Research Process Including the Problem and Research Objectives99 Questions
Exam 4: Research Design Alternatives and Qualitative Research135 Questions
Exam 5: Information Types and Sources: Secondary Data and Standardized Information70 Questions
Exam 6: Data Collection Methods95 Questions
Exam 7: Measurement Scales88 Questions
Exam 8: Designing Data Collection Forms70 Questions
Exam 9: Determining Sample Size and the Sample Plan88 Questions
Exam 10: Data Issues and Inputting Data Into Xl Data Analyst56 Questions
Exam 11: Summarizing Your Data54 Questions
Exam 12: Generalizing Your Findings88 Questions
Exam 14: Determining Relationships107 Questions
Exam 13: Finding Differences64 Questions
Exam 15: Preparing and Presenting Your Research Report80 Questions
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Although it is preferred,there does not have to be a variable label,or a unique,short,single-word description for that variable placed in the first row on the Data worksheet.
(True/False)
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Normally,the first row of a data matrix is where the researcher locates a label of some sort that identifies the question or question part associated with each column in the data matrix.
(True/False)
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A(n)________ occurs when a respondent reaches a certain point,and then decides not to answer any more questions for the survey.
(Multiple Choice)
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A preponderance of "no opinion" responses would tend to indicate a:
(Multiple Choice)
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Using XL Data Analyst,there should be a ________,which is a phrase or sentence that identifies the variable in more detail and refers to the question on the questionnaire.
(Multiple Choice)
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There are two named worksheets in an XL Data Analyst that are critical: the Data worksheet and the Define Variables worksheet.
(True/False)
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Detecting errors,such as a respondent ignoring an agree-disagree scale and simply writing in personal comments,requires physically examining the questionnaires.
(True/False)
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When a participating respondent does not answer a specific question,this is known as:
(Multiple Choice)
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A refusal occurs when a respondent reaches a certain point,and then decides not to answer any more questions for the survey.
(True/False)
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Adding a variable in the middle of a data set means that a new column will be created in the Data worksheet,and the Data-Define Variable link will become misaligned.
(True/False)
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Using XL Data Analyst,any variables that you want to add should be done ________.
(Multiple Choice)
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Prior to analysis,the data from a survey is arranged into a(n)________.
(Multiple Choice)
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When a respondent is confused or distracted,this is called an intentional fieldworker error.
(True/False)
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A yea-saying pattern may be evident on one respondent in the form of all "yes" or "strongly agree" answers.
(True/False)
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When a potential respondent flatly rejects the offer to take part in the survey,this is called a(n):
(Multiple Choice)
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