Question 1

65% of males bought a snack when they rented a DVD and 40% of females bought a snack when they rented a DVD.This is an example where a researcher would:

Accepted Answer

A) determine if there is a difference between the average of two populations 
B) determine if there is a difference between the percentages of two populations 
C) determine if there is a significant association between the two populations 
D) determine if there is a difference between males and females in terms of the types of snacks purchased 
E) determine if there is a difference between DVD renters and non-renters in terms of snacks 
A) determine if there is a difference between the average of two populations 
B) determine if there is a difference between the percentages of two populations 
C) determine if there is a significant association between the two populations 
D) determine if there is a difference between males and females in terms of the types of snacks purchased 
E) determine if there is a difference between DVD renters and non-renters in terms of snacks

Question 2

In conducting tests of differences between two percentages:

Accepted Answer

A) directional hypotheses are also feasible 
B) directional hypotheses are not feasible 
C) only alternative hypotheses may be tested 
D) only null alternatives are feasible 
E) all of the above are true 
A) directional hypotheses are also feasible 
B) directional hypotheses are not feasible 
C) only alternative hypotheses may be tested 
D) only null alternatives are feasible 
E) all of the above are true

Question 3

There is an appropriate test to compare two averages when there are no groups such as male v.female.The test calculates differences between the averages of two different variables.

Accepted Answer

A) True 
 B)False

Question 4

Statistical significance is the same thing as practical significance.

Accepted Answer

A) True 
 B)False

65% of males bought a snack when they rented a DVD and 40% of females bought a snack when they rented a DVD.This is an example where a researcher would:

In conducting tests of differences between two percentages:

There is an appropriate test to compare two averages when there are no groups such as male v.female.The test calculates differences between the averages of two different variables.

Statistical significance is the same thing as practical significance.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Preparing and Presenting Your Research Report

Filters

Exam 13: Finding Differences

65% of males bought a snack when they rented a DVD and 40% of females bought a snack when they rented a DVD.This is an example where a researcher would:

In conducting tests of differences between two percentages:

There is an appropriate test to compare two averages when there are no groups such as male v.female.The test calculates differences between the averages of two different variables.

Statistical significance is the same thing as practical significance.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Preparing and Presenting Your Research Report

Filters