Exam 3: The Marketing Research Process Including the Problem and Research Objectives

Errors in collecting data may be attributed to fieldworkers and respondents.What is important about these errors is that:

When defining the problem it is important:

One of the most successful publishing firms in college textbook history was started when Richard D.Irwin saw,while reading the U.S.Statistical Abstract,the rapid rise in college of business enrollments following World War II.This success was a result of Irwin recognizing:

What is the difference between the "problem" and the "research objective" in marketing research?

Lawrence Gibson would probably be considered an expert on:

When costs of doing research outweigh the value of the information generated by the research,research should not be performed.

When is marketing research not needed?

When a researcher must communicate with respondents which choice of data collection method may be selected?

Research objectives are totally dependent on the problem.

The research report is very important,because it is often the client's only record of the research project.

The last step in the marketing research process is to:

When information is not available,the researcher should consider conducting marketing research.

Which of the following best describes research objectives?

When defining the problem the manager and the researcher make assertions that certain conditions exist or that certain reactions will take place if the considered solutions are implemented.These assertions are known as:

Marketing opportunities create problems for managers because they must determine whether and how to respond to take advantage of the opportunity.

An "RFP" in research is a "request for proposal."

Researchers may gain additional information necessary to define the problem properly by conducting a situation analysis.

Researchers realize that,when formulating research objectives,the information requested of respondents must be worded using the researchers' frame of reference.

Though very important,properly defining the problem is not the most important step in the marketing research process.

Which of the following best describes the role of the researcher in problem definition?