Question 1

One of the advantages of using secondary data is that it may enhance primary data.

Accepted Answer

A) True 
 B)False

Question 2

The primary advantage of the American Community Survey is that:

Accepted Answer

A) it will be a new form that is more interesting to people 
B) new, more important questions will be asked 
C) it will provide data annually instead of once every ten years 
D) more people will be able to understand the questions 
E) it will be translated into more languages 
A) it will be a new form that is more interesting to people 
B) new, more important questions will be asked 
C) it will provide data annually instead of once every ten years 
D) more people will be able to understand the questions 
E) it will be translated into more languages

Question 3

Internal secondary data refers to any information that is stored in the internal memory of a computer.

Accepted Answer

A) True 
 B)False

Question 4

An example of a disadvantage of secondary data not being reported in measurement units that match the researchers needs would be income being reported by before tax,household income instead of per capita,after-tax income.

Accepted Answer

A) True 
 B)False

Question 5

Proctor & Gamble,owning the major market share for disposable diapers,published a research report showing that cloth diapers were as least as harmful to the environment as disposable diapers. This example illustrates why it is important to evaluate all secondary research in terms of really understanding the true purpose of the research.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following does NOT refer to an advantage of syndicated data?

Accepted Answer

A) Many client firms may subscribe to the information. 
B) The cost of the service is greatly reduced to any one subscriber firm. 
C) The quality of data is typically very high. 
D) The data are normally disseminated very quickly. 
E) The key advantage is taking advantage of the experience of the research firm offering the service. 
A) Many client firms may subscribe to the information. 
B) The cost of the service is greatly reduced to any one subscriber firm. 
C) The quality of data is typically very high. 
D) The data are normally disseminated very quickly. 
E) The key advantage is taking advantage of the experience of the research firm offering the service.

Question 7

Core-based statistical areas (CBSAs)are geographic reporting units used by the Census Bureau.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following secondary information sources provides a baseline of data every ten years?

Accepted Answer

A) Baseline Reports 
B) NAICS (decade report) 
C) Census of the Population 
D) Survey of Buying Power 
E) Decennial Database Reports 
A) Baseline Reports 
B) NAICS (decade report) 
C) Census of the Population 
D) Survey of Buying Power 
E) Decennial Database Reports

Question 9

The American Community Survey may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.

Accepted Answer

A) True 
 B)False

Question 10

Standardized services are marketing a process.

Accepted Answer

A) True 
 B)False

One of the advantages of using secondary data is that it may enhance primary data.

The primary advantage of the American Community Survey is that:

Internal secondary data refers to any information that is stored in the internal memory of a computer.

An example of a disadvantage of secondary data not being reported in measurement units that match the researchers needs would be income being reported by before tax,household income instead of per capita,after-tax income.

Which of the following does NOT refer to an advantage of syndicated data?

Core-based statistical areas (CBSAs)are geographic reporting units used by the Census Bureau.

Which of the following secondary information sources provides a baseline of data every ten years?

The American Community Survey may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.

Standardized services are marketing a process.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 5: Information Types and Sources: Secondary Data and Standardized Information

One of the advantages of using secondary data is that it may enhance primary data.

The primary advantage of the American Community Survey is that:

Internal secondary data refers to any information that is stored in the internal memory of a computer.

An example of a disadvantage of secondary data not being reported in measurement units that match the researchers needs would be income being reported by before tax,household income instead of per capita,after-tax income.

Which of the following does NOT refer to an advantage of syndicated data?

Core-based statistical areas (CBSAs)are geographic reporting units used by the Census Bureau.

Which of the following secondary information sources provides a baseline of data every ten years?

The American Community Survey may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.

Standardized services are marketing a process.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters