Question 1

Expectations about objectivity among bloggers and other social media users are lower.

Accepted Answer

A) True 
 B)False

Question 2

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

Accepted Answer

A) transactions processing system 
B) formal system 
C) marketing information system 
D) expert system 
E) research directorate 
A) transactions processing system 
B) formal system 
C) marketing information system 
D) expert system 
E) research directorate

Question 3

A manager has control over a competitor's pricing policy.

Accepted Answer

A) True 
 B)False

Question 4

Telephone, mail, personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

Accepted Answer

A) True 
 B)False

Question 5

Selecting an outside supplier is always done with a formal "request for proposal."

Accepted Answer

A) True 
 B)False

Question 6

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys, purchase and media panels, and scanners.What kind of service does ABC provide in the marketing research industry?

Accepted Answer

A) Internet service 
B) data analysis service 
C) limited-service suppliers 
D) coding and data entry services 
E) syndicated services 
A) Internet service 
B) data analysis service 
C) limited-service suppliers 
D) coding and data entry services 
E) syndicated services

Question 7

The decision to conduct research is automatic.

Accepted Answer

A) True 
 B)False

Question 8

Market potential is an example of a topic typically addressed by problem-identification research.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

Accepted Answer

A) problem-solving research 
B) problem-identification research 
C) problem-manipulation research 
D) problem-correction research 
E) problem exception 
A) problem-solving research 
B) problem-identification research 
C) problem-manipulation research 
D) problem-correction research 
E) problem exception

Question 10

Research undertaken to identify marketing problems is called ________.

Accepted Answer

A) problem-solving research 
B) problem-manipulation research 
C) problem-identification research 
D) problem-correction research 
E) problem exception 
A) problem-solving research 
B) problem-manipulation research 
C) problem-identification research 
D) problem-correction research 
E) problem exception

Question 11

Data analysis services perform services that include editing competing questionnaires, developing a coding scheme, and transcribing the data onto diskettes or magnetic tapes for input into the computer.

Accepted Answer

A) True 
 B)False

Question 12

A good knowledge of marketing is essential to be a successful in marketing research.

Accepted Answer

A) True 
 B)False

Question 13

In a short essay, discuss the characteristics of full-service marketing research suppliers and describe three types of these full service suppliers.Include a description of the various services offered by each type of supplier to support your answer.

Accepted Answer

Full-service marketing research supplier

Question 14

In a short essay, list and discuss the six steps in the marketing research process.

Accepted Answer

a.Step 1: Defining the problem - the fir

Question 15

Marketing research is not concerned with factors that are not under the control of the marketing manager.

Accepted Answer

A) True 
 B)False

Question 16

Social media embody social computing tools commonly referred to as Web 1.0.

Accepted Answer

A) True 
 B)False

Question 17

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

Accepted Answer

A) segmentation 
B) product 
C) market potential 
D) market share 
E) C and D 
A) segmentation 
B) product 
C) market potential 
D) market share 
E) C and D

Question 18

The ability to improve decision making by using "what-if" analysis is a characteristic of a marketing information system.

Accepted Answer

A) True 
 B)False

Question 19

Define marketing research.

Accepted Answer

Marketing research is the systematic and

Question 20

Market share is an example of a topic typically addressed by problem-solving research.

Accepted Answer

A) True 
 B)False

Expectations about objectivity among bloggers and other social media users are lower.

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

A manager has control over a competitor's pricing policy.

Telephone, mail, personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

Selecting an outside supplier is always done with a formal "request for proposal."

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys, purchase and media panels, and scanners.What kind of service does ABC provide in the marketing research industry?

The decision to conduct research is automatic.

Market potential is an example of a topic typically addressed by problem-identification research.

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

Research undertaken to identify marketing problems is called ________.

Data analysis services perform services that include editing competing questionnaires, developing a coding scheme, and transcribing the data onto diskettes or magnetic tapes for input into the computer.

A good knowledge of marketing is essential to be a successful in marketing research.

In a short essay, discuss the characteristics of full-service marketing research suppliers and describe three types of these full service suppliers.Include a description of the various services offered by each type of supplier to support your answer.

In a short essay, list and discuss the six steps in the marketing research process.

Marketing research is not concerned with factors that are not under the control of the marketing manager.

Social media embody social computing tools commonly referred to as Web 1.0.

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

The ability to improve decision making by using "what-if" analysis is a characteristic of a marketing information system.

Define marketing research.

Market share is an example of a topic typically addressed by problem-solving research.

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

Expectations about objectivity among bloggers and other social media users are lower.

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

A manager has control over a competitor's pricing policy.

Telephone, mail, personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

Selecting an outside supplier is always done with a formal "request for proposal."

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys, purchase and media panels, and scanners.What kind of service does ABC provide in the marketing research industry?

The decision to conduct research is automatic.

Market potential is an example of a topic typically addressed by problem-identification research.

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

Research undertaken to identify marketing problems is called ________.

Data analysis services perform services that include editing competing questionnaires, developing a coding scheme, and transcribing the data onto diskettes or magnetic tapes for input into the computer.

A good knowledge of marketing is essential to be a successful in marketing research.

In a short essay, discuss the characteristics of full-service marketing research suppliers and describe three types of these full service suppliers.Include a description of the various services offered by each type of supplier to support your answer.

In a short essay, list and discuss the six steps in the marketing research process.

Marketing research is not concerned with factors that are not under the control of the marketing manager.

Social media embody social computing tools commonly referred to as Web 1.0.

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

The ability to improve decision making by using "what-if" analysis is a characteristic of a marketing information system.

Define marketing research.

Market share is an example of a topic typically addressed by problem-solving research.

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters