Question 1

Many international marketing efforts fail because ________.

Accepted Answer

A) the researcher cannot understand the language 
B) the relevant environmental factors are not taken into account 
C) the researcher is incompetent 
D) funds are not provided to conduct the research 
E) all of the above 
A) the researcher cannot understand the language 
B) the relevant environmental factors are not taken into account 
C) the researcher is incompetent 
D) funds are not provided to conduct the research 
E) all of the above

Question 2

According to the text, buyer behavior is a central component of the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 3

According to the text, primary data are an economical and quick source of background information.

Accepted Answer

A) True 
 B)False

Question 4

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

A) True 
 B)False

Question 5

The political environment is a factor that comprises the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 6

Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers.As his marketing research director, which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers?

Accepted Answer

A) qualitative research 
B) interviews with experts 
C) secondary data analysis 
D) discussions with Michael Dell 
E) composing the research design 
A) qualitative research 
B) interviews with experts 
C) secondary data analysis 
D) discussions with Michael Dell 
E) composing the research design

Question 7

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT the ________.

Accepted Answer

A) history of the problem 
B) criteria that will be used to evaluate the alternative courses of action 
C) information that is needed to answer the decision maker's questions 
D) alternative courses of action available to the decision maker 
E) national culture as it's related to a country's trade barriers 
A) history of the problem 
B) criteria that will be used to evaluate the alternative courses of action 
C) information that is needed to answer the decision maker's questions 
D) alternative courses of action available to the decision maker 
E) national culture as it's related to a country's trade barriers

Question 8

According to the text, ________ are an economical and quick source of background information.

Accepted Answer

A) primary data 
B) virtual data 
C) secondary data 
D) observational data 
E) all of the above 
A) primary data 
B) virtual data 
C) secondary data 
D) observational data 
E) all of the above

Question 9

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

Accepted Answer

A) graphical models 
B) mathematical models 
C) verbal models 
D) technological models 
E) specific models 
A) graphical models 
B) mathematical models 
C) verbal models 
D) technological models 
E) specific models

Question 10

The management decision problem is ________.

Accepted Answer

A) the shakeup of the management 
B) the problem confronting the decision maker 
C) how to boost the stock price 
D) how to meet objectives 
E) how to please stockholders 
A) the shakeup of the management 
B) the problem confronting the decision maker 
C) how to boost the stock price 
D) how to meet objectives 
E) how to please stockholders

Question 11

The management decision problem asks what information is needed and how it can best be obtained.

Accepted Answer

A) True 
 B)False

Question 12

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

Accepted Answer

A) a field research project to be conducted by Wendy's to answer the question of how to increase its share of the fast food market 
B) a report from the Fast Food Retailers Association on changing preferences for consumer tastes 
C) a US Census Bureau report on the changing demographic profile of the US consumer 
D) all of the above 
E) B and C only 
A) a field research project to be conducted by Wendy's to answer the question of how to increase its share of the fast food market 
B) a report from the Fast Food Retailers Association on changing preferences for consumer tastes 
C) a US Census Bureau report on the changing demographic profile of the US consumer 
D) all of the above 
E) B and C only

Question 13

A hypothesis is a possible answer to a ________.

Accepted Answer

A) management decision problem 
B) marketing research problem 
C) theory 
D) research question 
E) none of the above 
A) management decision problem 
B) marketing research problem 
C) theory 
D) research question 
E) none of the above

Question 14

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

Accepted Answer

A) True 
 B)False

Question 15

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A) Economic behavior 
B) Organizational behavior 
C) Buyer behavior 
D) Ethical behavior 
E) Census data 
A) Economic behavior 
B) Organizational behavior 
C) Buyer behavior 
D) Ethical behavior 
E) Census data

Question 16

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following represents an example of a secondary data source?

Accepted Answer

A) the formula for Coca-Cola 
B) population census data 
C) the new models to be introduced by GM in the next three to five years 
D) interviews 
E) experiments 
A) the formula for Coca-Cola 
B) population census data 
C) the new models to be introduced by GM in the next three to five years 
D) interviews 
E) experiments

Question 18

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A) True 
 B)False

Question 19

________ tend to be less structured and to have smaller samples than large-scale surveys.

Accepted Answer

A) Mail surveys 
B) Pilot surveys 
C) Online surveys 
D) Census surveys 
E) Telephone surveys 
A) Mail surveys 
B) Pilot surveys 
C) Online surveys 
D) Census surveys 
E) Telephone surveys

Question 20

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.

Accepted Answer

A) True 
 B)False

Many international marketing efforts fail because ________.

According to the text, buyer behavior is a central component of the environmental context of the problem.

According to the text, primary data are an economical and quick source of background information.

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

The political environment is a factor that comprises the environmental context of the problem.

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT the ________.

According to the text, ________ are an economical and quick source of background information.

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

The management decision problem is ________.

The management decision problem asks what information is needed and how it can best be obtained.

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

A hypothesis is a possible answer to a ________.

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

Which of the following represents an example of a secondary data source?

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

________ tend to be less structured and to have smaller samples than large-scale surveys.

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

Many international marketing efforts fail because ________.

According to the text, buyer behavior is a central component of the environmental context of the problem.

According to the text, primary data are an economical and quick source of background information.

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

The political environment is a factor that comprises the environmental context of the problem.

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT the ________.

According to the text, ________ are an economical and quick source of background information.

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

The management decision problem is ________.

The management decision problem asks what information is needed and how it can best be obtained.

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

A hypothesis is a possible answer to a ________.

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

Which of the following represents an example of a secondary data source?

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

________ tend to be less structured and to have smaller samples than large-scale surveys.

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters