Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

In the BCG approach to portfolio planning, are high-share,high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down,they turn into .

(Multiple Choice)

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Question 41

If a maker of exercise shirts and shorts considered introducing a line of fitness equipment,the company would be considering ________.

(Multiple Choice)

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Question 42

________ is the place a product occupies in the consumer's mind relative to competitors' products.

(Multiple Choice)

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Question 43

The term,SWOT,is an acronym (i.e.a new word made from the first letter of each word in a sequence or words or a phrase)for which of the following words or phrases?

(Multiple Choice)

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Question 44

Revlon has clearly defined its 'mission' of selling lifestyle and self-expression.In order for the firm to launch its strategic plan,the mission needs to be turned into detailed ________ that guide each level of the company.

(Multiple Choice)

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Question 45

Explain why companies should engage in both annual planning and strategic planning.

(Essay)

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Question 46

The BCG matrix is the only approach to portfolio planning in widespread use today.

(True/False)

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Question 47

In 1982,the manufacturer of carbonated drinks,the Coca Cola Group,acquired the feature film maker,Columbia Pictures,and retained control over it for almost a decade.This stage of the Coca Cola Group's history is an example of ________.

(Multiple Choice)

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Question 48

In a SWOT analysis,which of the following would be considered a strength?

(Multiple Choice)

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Question 49

In a visual representation of the marketing process,which of the following should appear in the centre?

(Multiple Choice)

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Question 50

Since its inception in 1886,the Coca Cola Group has always been associated with the manufacture and sale of flavoured,carbonated beverages.However,in recent years,the sale of carbonated beverages has been exhibiting long-term decline,forcing the company to investigate new products to add to its portfolio.Today,Coca Cola is active in fruit juices,sports drinks,energy drinks,ready-to-drink tea and coffee,still and sparkling mineral waters and vitamin waters.Coca Cola's move into a more diverse range of beverages is an example of ________.

(Multiple Choice)

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Question 51

The marketing manager at a small sports retail chain has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has he completed?

(Multiple Choice)

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Question 52

________ involves looking at whether a company's basic strategies are well matched to its opportunities.

(Multiple Choice)

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Question 53

An extruded plastics manufacturer is in the process of dividing a market into distinct groups of buyers with different needs,characteristics and behaviours who might require separate products or marketing programs.Which of the following is this firm doing?

(Multiple Choice)

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Question 54

Most companies today enter a new market by serving a ;if this proves successful,they .

(Multiple Choice)

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Question 55

A company should consider downsizing when products of an SBU no longer fit the company's overall strategy.

(True/False)

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Question 56

'At Revlon,we make cosmetics' is a market-oriented business definition.

(True/False)

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Question 57

Which of the following is a useful tool for identifying growth opportunities?

(Multiple Choice)

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Question 58

Which of the following measures the profits generated by investments in marketing activities?

(Multiple Choice)

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Question 59

Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.

(Multiple Choice)

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Question 60

Showing 41 - 60 of 163

In the BCG approach to portfolio planning, are high-share,high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down,they turn into .

If a maker of exercise shirts and shorts considered introducing a line of fitness equipment,the company would be considering ________.

________ is the place a product occupies in the consumer's mind relative to competitors' products.

The term,SWOT,is an acronym (i.e.a new word made from the first letter of each word in a sequence or words or a phrase)for which of the following words or phrases?

Revlon has clearly defined its 'mission' of selling lifestyle and self-expression.In order for the firm to launch its strategic plan,the mission needs to be turned into detailed ________ that guide each level of the company.

Explain why companies should engage in both annual planning and strategic planning.

The BCG matrix is the only approach to portfolio planning in widespread use today.

In 1982,the manufacturer of carbonated drinks,the Coca Cola Group,acquired the feature film maker,Columbia Pictures,and retained control over it for almost a decade.This stage of the Coca Cola Group's history is an example of ________.

In a SWOT analysis,which of the following would be considered a strength?

In a visual representation of the marketing process,which of the following should appear in the centre?

The marketing manager at a small sports retail chain has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has he completed?

________ involves looking at whether a company's basic strategies are well matched to its opportunities.

An extruded plastics manufacturer is in the process of dividing a market into distinct groups of buyers with different needs,characteristics and behaviours who might require separate products or marketing programs.Which of the following is this firm doing?

Most companies today enter a new market by serving a ;if this proves successful,they .

A company should consider downsizing when products of an SBU no longer fit the company's overall strategy.

'At Revlon,we make cosmetics' is a market-oriented business definition.

Which of the following is a useful tool for identifying growth opportunities?

Which of the following measures the profits generated by investments in marketing activities?

Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.

Marketing: Creating and Capturing Customer Value

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters

Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

In the BCG approach to portfolio planning,________ are high-share,high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down,they turn into ________.

If a maker of exercise shirts and shorts considered introducing a line of fitness equipment,the company would be considering ________.

________ is the place a product occupies in the consumer's mind relative to competitors' products.

The term,SWOT,is an acronym (i.e.a new word made from the first letter of each word in a sequence or words or a phrase)for which of the following words or phrases?

Revlon has clearly defined its 'mission' of selling lifestyle and self-expression.In order for the firm to launch its strategic plan,the mission needs to be turned into detailed ________ that guide each level of the company.

Explain why companies should engage in both annual planning and strategic planning.

The BCG matrix is the only approach to portfolio planning in widespread use today.

In 1982,the manufacturer of carbonated drinks,the Coca Cola Group,acquired the feature film maker,Columbia Pictures,and retained control over it for almost a decade.This stage of the Coca Cola Group's history is an example of ________.

In a SWOT analysis,which of the following would be considered a strength?

In a visual representation of the marketing process,which of the following should appear in the centre?

The marketing manager at a small sports retail chain has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has he completed?

________ involves looking at whether a company's basic strategies are well matched to its opportunities.

An extruded plastics manufacturer is in the process of dividing a market into distinct groups of buyers with different needs,characteristics and behaviours who might require separate products or marketing programs.Which of the following is this firm doing?

Most companies today enter a new market by serving a ________;if this proves successful,they ________.

A company should consider downsizing when products of an SBU no longer fit the company's overall strategy.

'At Revlon,we make cosmetics' is a market-oriented business definition.

Which of the following is a useful tool for identifying growth opportunities?

Which of the following measures the profits generated by investments in marketing activities?

Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.

Marketing: Creating and Capturing Customer Value

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters

In the BCG approach to portfolio planning, are high-share,high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down,they turn into .

Most companies today enter a new market by serving a ;if this proves successful,they .