Question 1

A(n)________ brings buyers and sellers together and assists in negotiations.

Accepted Answer

The answer of A(n)________ brings buyers and sellers together and...

Question 2

Although channel members are dependent on one another,disagreements can and do occur.Such disagreements are known as channel ________.

Accepted Answer

The answer of Although channel members are dependent on one...

Question 3

Wholesalers that are owned by farmer-members who assemble farm products to sell in local markets are known as ________.

Accepted Answer

A) producers' cooperatives 
B) truck wholesalers 
C) produce wholesalers 
D) cash-and-carry cooperatives 
E) None of the above. 
A) producers' cooperatives 
B) truck wholesalers 
C) produce wholesalers 
D) cash-and-carry cooperatives 
E) None of the above.

Question 4

Compare and contrast a conventional distribution channel with a vertical marketing system (VMS).

Accepted Answer

A conventional distribution channel cons

Question 5

Each layer of intermediary that performs some work in bringing the product and its ownership closer to the final buyer is a channel ________.

Accepted Answer

A) layer 
B) level 
C) tier 
D) stratum 
E) None of the above. 
A) layer 
B) level 
C) tier 
D) stratum 
E) None of the above.

Question 6

Which of the following functions is NOT likely to be performed by a wholesaler?

Accepted Answer

A) gathering market information 
B) buying and assortment building 
C) bulk breaking 
D) risk bearing 
E) selling goods or services to final consumers 
A) gathering market information 
B) buying and assortment building 
C) bulk breaking 
D) risk bearing 
E) selling goods or services to final consumers

Question 7

Intermediaries play an important role in coordinating ________.

Accepted Answer

A) dealer with customer 
B) supply and demand 
C) strategy and product 
D) manufacturer to product 
E) information and promotion 
A) dealer with customer 
B) supply and demand 
C) strategy and product 
D) manufacturer to product 
E) information and promotion

Question 8

Equitable Products Corporation has negotiated legal agreements with each member of its channel to ensure channel coordination,and it spells out procedures for conflict management.The firm's distribution system would be best described as a(n)________.

Accepted Answer

A) administrative VMN 
B) contractual VMN 
C) consolidated VMN 
D) corporate VMN 
E) proprietary VMN 
A) administrative VMN 
B) contractual VMN 
C) consolidated VMN 
D) corporate VMN 
E) proprietary VMN

Question 9

Why are multichannel distribution systems gaining popularity today?

Accepted Answer

Multichannel distribution systems exist

Question 10

Orica's Dulux paint is sold through company-owned trade stores in Australasia as well as through competing outlets such as Bunnings and Mitre 10,and it is sold directly via the internet to professional painters.This is an example of ________.

Accepted Answer

A) dual distribution systems 
B) multichannel distribution networks 
C) administered franchises 
D) horizontal multichannel systems 
E) contractual marketing systems 
A) dual distribution systems 
B) multichannel distribution networks 
C) administered franchises 
D) horizontal multichannel systems 
E) contractual marketing systems

Question 11

Marketing channels may be used to market ________.

Accepted Answer

A) a hospital 
B) government ideas 
C) birth-control clinics 
D) comedians 
E) All of the above. 
A) a hospital 
B) government ideas 
C) birth-control clinics 
D) comedians 
E) All of the above.

Question 12

The three main types of franchises are manufacturer-sponsored retailers,manufacturer-sponsored wholesalers and service-firm-sponsored retailers.

Accepted Answer

A) True 
 B)False

Question 13

_________ must first define their target markets and then decide how they will position themselves in those markets.

Accepted Answer

The answer of _________ must first define their target markets...

Question 14

Which of the following products would be most likely handled by a drop shipper?

Accepted Answer

A) fresh-cut orchids 
B) plastic beverage sets 
C) snack cakes 
D) timber 
E) laptop computers 
A) fresh-cut orchids 
B) plastic beverage sets 
C) snack cakes 
D) timber 
E) laptop computers

Question 15

Which type of marketing system has no formal means for assigning roles and resolving channel conflict?

Accepted Answer

A) corporate vertical marketing systems 
B) contractual vertical marketing systems 
C) conventional marketing channels 
D) administered vertical marketing systems 
E) conventional vertical marketing systems 
A) corporate vertical marketing systems 
B) contractual vertical marketing systems 
C) conventional marketing channels 
D) administered vertical marketing systems 
E) conventional vertical marketing systems

Question 16

Briefly outline how channel members add value to a marketing system.

Accepted Answer

Intermediaries reduce the amount of work

Question 17

Marketers using multichannels gain sales with each new channel but also risk offending existing channels.

Accepted Answer

A) True 
 B)False

Question 18

An advantage of a vertical marketing network (VMN)over a conventional distribution channel is that it acts as a ________ system.

Accepted Answer

A) unified 
B) democratic 
C) socially responsible 
D) customer-driven 
E) task-driven 
A) unified 
B) democratic 
C) socially responsible 
D) customer-driven 
E) task-driven

Question 19

________ conflict is conflict between different levels of the same channel,and is even more common.

Accepted Answer

The answer of ________ conflict is conflict between different levels...

Question 20

To a producer of goods,a greater number of channel levels means ________ and greater channel complexity.

Accepted Answer

A) less distance between producer and end consumer 
B) less control 
C) more potential ideas 
D) higher taxes 
E) fewer channel members 
A) less distance between producer and end consumer 
B) less control 
C) more potential ideas 
D) higher taxes 
E) fewer channel members

A(n)________ brings buyers and sellers together and assists in negotiations.

Although channel members are dependent on one another,disagreements can and do occur.Such disagreements are known as channel ________.

Wholesalers that are owned by farmer-members who assemble farm products to sell in local markets are known as ________.

Compare and contrast a conventional distribution channel with a vertical marketing system (VMS).

Each layer of intermediary that performs some work in bringing the product and its ownership closer to the final buyer is a channel ________.

Which of the following functions is NOT likely to be performed by a wholesaler?

Intermediaries play an important role in coordinating ________.

Equitable Products Corporation has negotiated legal agreements with each member of its channel to ensure channel coordination,and it spells out procedures for conflict management.The firm's distribution system would be best described as a(n)________.

Why are multichannel distribution systems gaining popularity today?

Orica's Dulux paint is sold through company-owned trade stores in Australasia as well as through competing outlets such as Bunnings and Mitre 10,and it is sold directly via the internet to professional painters.This is an example of ________.

Marketing channels may be used to market ________.

The three main types of franchises are manufacturer-sponsored retailers,manufacturer-sponsored wholesalers and service-firm-sponsored retailers.

_________ must first define their target markets and then decide how they will position themselves in those markets.

Which of the following products would be most likely handled by a drop shipper?

Which type of marketing system has no formal means for assigning roles and resolving channel conflict?

Briefly outline how channel members add value to a marketing system.

Marketers using multichannels gain sales with each new channel but also risk offending existing channels.

An advantage of a vertical marketing network (VMN)over a conventional distribution channel is that it acts as a ________ system.

________ conflict is conflict between different levels of the same channel,and is even more common.

To a producer of goods,a greater number of channel levels means ________ and greater channel complexity.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

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Exam 10: Placement: Customer Value Fulfilment

A(n)________ brings buyers and sellers together and assists in negotiations.

Although channel members are dependent on one another,disagreements can and do occur.Such disagreements are known as channel ________.

Wholesalers that are owned by farmer-members who assemble farm products to sell in local markets are known as ________.

Compare and contrast a conventional distribution channel with a vertical marketing system (VMS).

Each layer of intermediary that performs some work in bringing the product and its ownership closer to the final buyer is a channel ________.

Which of the following functions is NOT likely to be performed by a wholesaler?

Intermediaries play an important role in coordinating ________.

Equitable Products Corporation has negotiated legal agreements with each member of its channel to ensure channel coordination,and it spells out procedures for conflict management.The firm's distribution system would be best described as a(n)________.

Why are multichannel distribution systems gaining popularity today?

Orica's Dulux paint is sold through company-owned trade stores in Australasia as well as through competing outlets such as Bunnings and Mitre 10,and it is sold directly via the internet to professional painters.This is an example of ________.

Marketing channels may be used to market ________.

The three main types of franchises are manufacturer-sponsored retailers,manufacturer-sponsored wholesalers and service-firm-sponsored retailers.

_________ must first define their target markets and then decide how they will position themselves in those markets.

Which of the following products would be most likely handled by a drop shipper?

Which type of marketing system has no formal means for assigning roles and resolving channel conflict?

Briefly outline how channel members add value to a marketing system.

Marketers using multichannels gain sales with each new channel but also risk offending existing channels.

An advantage of a vertical marketing network (VMN)over a conventional distribution channel is that it acts as a ________ system.

________ conflict is conflict between different levels of the same channel,and is even more common.

To a producer of goods,a greater number of channel levels means ________ and greater channel complexity.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters