Exam 10: Placement: Customer Value Fulfilment

Two or more outlets that are commonly owned and controlled,employ central buying and merchandising,and sell similar lines of merchandise are known as ________.

In a conventional marketing channel,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

A channel consisting of one or more independent producers,wholesalers or retailers each seeking to maximise its own profits even at the expense of profits for the channel as a whole is a(n)________.

When the dry cleaners and the laundromat in your home town join forces to follow a new marketing opportunity,they are forming a horizontal marketing network.

Members of the marketing channel add value when they move goods from producers and suppliers to consumers by overcoming time,placement and possession gaps.

________ conflict is conflict between firms at the same level of the channel.

In marketing terms,we say that the number of intermediary levels indicates the ________ of a channel.

Which of the following is NOT a form of contractual VMN?

The difference between distribution centres and storage warehouses is that distribution centres are designed to ________ goods rather than just store them.

A shopping centre is a group of retail businesses planned,developed,owned and managed as a unit.

A conventional marketing channel consists of one or more ________ producers,wholesalers and retailers.

It is becoming rare for marketers to use a(n)________ marketing channel to reach their target markets.

Carrying too much inventory is always preferable to carrying too little.

A 'smart tag' or RFID technology is a small transmitter chip embedded in or placed on products and packaging,allowing the products to be tracked throughout the distribution channel.

Marketing channels are a major part of any marketing logistics network and involve the interaction of ________ to bring the goods and services to the marketplace.

Channel conflict is always damaging and managers should do all they can to eradicate it altogether.

A distribution channel is more than a collection of firms connected by various flows;it is a(n)________ in which people and companies interact to accomplish individual,company and channel goals.

A(n)________ marketing network consists of producers,wholesalers and retailers acting as a unified network;one channel member owns the others,has contracts with them or wields so much power that they all cooperate.

Which of the following is an example of a multichannel distribution system?

A(n)________ VMN is a vertical marketing network that combines successive stages of production and distribution under single ownership;channel leadership is established through common ownership.