Question 1

A ________ consists of producers,wholesalers and retailers acting as a unified system.

Accepted Answer

A) value-driven marketing network 
B) corporate marketing network 
C) complex marketing network 
D) physical distribution system 
E) vertical marketing network 
A) value-driven marketing network 
B) corporate marketing network 
C) complex marketing network 
D) physical distribution system 
E) vertical marketing network

Question 2

The largest single group of wholesalers,accounting for roughly 50 per cent of all wholesaling,are the ________.

Accepted Answer

A) limited service wholesalers 
B) merchant wholesalers 
C) brokers 
D) manufacturers' agents 
E) None of the above. 
A) limited service wholesalers 
B) merchant wholesalers 
C) brokers 
D) manufacturers' agents 
E) None of the above.

Question 3

When a Hudsons coffee shop offers its products inside of a private hospital,it is acting as part of a ________.

Accepted Answer

A) conventional distribution channel 
B) direct marketing channel 
C) disintermediated system 
D) administered VMS 
E) horizontal marketing system 
A) conventional distribution channel 
B) direct marketing channel 
C) disintermediated system 
D) administered VMS 
E) horizontal marketing system

Question 4

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

Accepted Answer

The answer of All activities involved in selling goods or...

Question 5

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

Accepted Answer

A) sales forecasting 
B) production plans 
C) the total cost of logistics 
D) transportation 
E) All of the above. 
A) sales forecasting 
B) production plans 
C) the total cost of logistics 
D) transportation 
E) All of the above.

Question 6

Members of the marketing channel add ________ when they move goods from producers and suppliers to consumers.

Accepted Answer

The answer of Members of the marketing channel add ________...

Question 7

A marketing ________ is a set of interdependent organisations involved in the process of making a product or service available to users.

Accepted Answer

The answer of A marketing ________ is a set of...

Question 8

Every night at about 1:00 am,a shift worker stops by the 7-11 store near her house.She often buys milk or bread while she's there,even though the prices at the 7-11 are higher than at her local Woolworths supermarket.The 7-11 is an example of a ________.

Accepted Answer

A) specialty store 
B) superstore 
C) warehouse store 
D) convenience store 
E) combination store 
A) specialty store 
B) superstore 
C) warehouse store 
D) convenience store 
E) combination store

Question 9

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Accepted Answer

A) lower-priced products 
B) perishable products 
C) high-priced products 
D) products in their maturity stage 
E) products in their decline stage 
A) lower-priced products 
B) perishable products 
C) high-priced products 
D) products in their maturity stage 
E) products in their decline stage

Question 10

Wholesalers today must define their target markets and position themselves effectively.

Accepted Answer

A) True 
 B)False

Question 11

________ occur when a single firm sets up two or more marketing channels to reach one or more customer segments.

Accepted Answer

A) Dual distribution systems 
B) Multichannel distribution networks 
C) Administered franchises 
D) Horizontal multichannel systems 
E) Contractual marketing systems 
A) Dual distribution systems 
B) Multichannel distribution networks 
C) Administered franchises 
D) Horizontal multichannel systems 
E) Contractual marketing systems

Question 12

Through the use of ________,or 'smart tag' technology,a company is able to locate exactly where a product is within the supply chain.

Accepted Answer

A) RFID 
B) PRM 
C) VMS 
D) IT 
E) 3PL 
A) RFID 
B) PRM 
C) VMS 
D) IT 
E) 3PL

Question 13

A store that carries a narrow product line with a deep assortment within that line is called a ________.

Accepted Answer

A) specialty store 
B) department store 
C) convenience store 
D) self-service store 
E) discount store 
A) specialty store 
B) department store 
C) convenience store 
D) self-service store 
E) discount store

Question 14

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

Accepted Answer

A) fast-food restaurants such as McDonald's and Hungry Jacks 
B) Ford and its network of independent franchised dealers 
C) licensed bottlers that bottle and sell Coca-Cola to retailers 
D) a motel chain such as Holiday Inn and Quest Group 
E) All of the above. 
A) fast-food restaurants such as McDonald's and Hungry Jacks 
B) Ford and its network of independent franchised dealers 
C) licensed bottlers that bottle and sell Coca-Cola to retailers 
D) a motel chain such as Holiday Inn and Quest Group 
E) All of the above.

Question 15

Wholesalers fall into three main groups-merchant wholesalers,brokers and ________,and manufacturers' sales branches and offices.

Accepted Answer

The answer of Wholesalers fall into three main groups-merchant wholesalers,brokers...

Question 16

The retailing sector suffers from chronic overcapacity,resulting in fierce competition for customer dollars.

Accepted Answer

A) True 
 B)False

Question 17

Marketing channel members perform many key functions.Which of the following is NOT normally a channel function?

Accepted Answer

A) information gathering and distributing 
B) matching the offer to the buyer's needs 
C) negotiating an agreement on price and other terms to facilitate transfer of ownership 
D) risk taking-assuming the risks of carrying out the channel work. 
E) sale of products or services to final end users 
A) information gathering and distributing 
B) matching the offer to the buyer's needs 
C) negotiating an agreement on price and other terms to facilitate transfer of ownership 
D) risk taking-assuming the risks of carrying out the channel work. 
E) sale of products or services to final end users

Question 18

Stores that offer a wide variety of product lines organised according to type of product are known as ________.

Accepted Answer

A) department stores 
B) convenience stores 
C) specialty stores 
D) discount stores 
E) None of the above. 
A) department stores 
B) convenience stores 
C) specialty stores 
D) discount stores 
E) None of the above.

Question 19

A(n)________ is a contractual association between a manufacturer,wholesaler or service organisation and independent business people who buy the right to own and operate one or more business units.

Accepted Answer

The answer of A(n)________ is a contractual association between a...

Question 20

The proliferation of customer segments and channel possibilities has prompted more and more companies to adopt which type of distribution network?

Accepted Answer

A) Disintermediation 
B) Multichannel 
C) Horizontal 
D) Administered vertical 
E) Contractual 
A) Disintermediation 
B) Multichannel 
C) Horizontal 
D) Administered vertical 
E) Contractual

A ________ consists of producers,wholesalers and retailers acting as a unified system.

The largest single group of wholesalers,accounting for roughly 50 per cent of all wholesaling,are the ________.

When a Hudsons coffee shop offers its products inside of a private hospital,it is acting as part of a ________.

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

Members of the marketing channel add ________ when they move goods from producers and suppliers to consumers.

A marketing ________ is a set of interdependent organisations involved in the process of making a product or service available to users.

Every night at about 1:00 am,a shift worker stops by the 7-11 store near her house.She often buys milk or bread while she's there,even though the prices at the 7-11 are higher than at her local Woolworths supermarket.The 7-11 is an example of a ________.

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Wholesalers today must define their target markets and position themselves effectively.

________ occur when a single firm sets up two or more marketing channels to reach one or more customer segments.

Through the use of ________,or 'smart tag' technology,a company is able to locate exactly where a product is within the supply chain.

A store that carries a narrow product line with a deep assortment within that line is called a ________.

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

Wholesalers fall into three main groups-merchant wholesalers,brokers and ________,and manufacturers' sales branches and offices.

The retailing sector suffers from chronic overcapacity,resulting in fierce competition for customer dollars.

Marketing channel members perform many key functions.Which of the following is NOT normally a channel function?

Stores that offer a wide variety of product lines organised according to type of product are known as ________.

A(n)________ is a contractual association between a manufacturer,wholesaler or service organisation and independent business people who buy the right to own and operate one or more business units.

The proliferation of customer segments and channel possibilities has prompted more and more companies to adopt which type of distribution network?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

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Exam 10: Placement: Customer Value Fulfilment

A ________ consists of producers,wholesalers and retailers acting as a unified system.

The largest single group of wholesalers,accounting for roughly 50 per cent of all wholesaling,are the ________.

When a Hudsons coffee shop offers its products inside of a private hospital,it is acting as part of a ________.

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

Members of the marketing channel add ________ when they move goods from producers and suppliers to consumers.

A marketing ________ is a set of interdependent organisations involved in the process of making a product or service available to users.

Every night at about 1:00 am,a shift worker stops by the 7-11 store near her house.She often buys milk or bread while she's there,even though the prices at the 7-11 are higher than at her local Woolworths supermarket.The 7-11 is an example of a ________.

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Wholesalers today must define their target markets and position themselves effectively.

________ occur when a single firm sets up two or more marketing channels to reach one or more customer segments.

Through the use of ________,or 'smart tag' technology,a company is able to locate exactly where a product is within the supply chain.

A store that carries a narrow product line with a deep assortment within that line is called a ________.

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

Wholesalers fall into three main groups-merchant wholesalers,brokers and ________,and manufacturers' sales branches and offices.

The retailing sector suffers from chronic overcapacity,resulting in fierce competition for customer dollars.

Marketing channel members perform many key functions.Which of the following is NOT normally a channel function?

Stores that offer a wide variety of product lines organised according to type of product are known as ________.

A(n)________ is a contractual association between a manufacturer,wholesaler or service organisation and independent business people who buy the right to own and operate one or more business units.

The proliferation of customer segments and channel possibilities has prompted more and more companies to adopt which type of distribution network?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters