Exam 10: Placement: Customer Value Fulfilment

Jewels for the Rich and Famous sells very exclusive jewellery with a minimum price of $25 000 to customers around the world.Speed of delivery to distant markets is a must.Management should consider using ________ as its main carrier.

Marketing logistics trade-offs occur when management seeks to find optimal results in terms of achieving shareholder value while also achieving maximal sales and cash flow for the company.

Retailers must decide on three main product variables: product assortment,________ ________ and ________ ________.

Disintermediation refers to ________.

Consumers who value such factors as location,ease of access and non-traditional store hours more than large assortments and lower prices are likely to purchase in ________.

Disintermediation involves restructuring marketing channels to deal more directly with customers.

Costco opened its first Australian outlet in Melbourne in 2009 amid much media hype about the deep discounts on a wide range of products.Costco's business model requires consumers to become members with a subscription fee of $60 before they are entitled to make purchases from the store.Costco would best be described as a ________.

The modern marketing organisation uses its ________ strength to coordinate functions within it by managing the activities of suppliers,purchasing agents,manufacturers,marketers,intermediaries and customers.

Unlike other forms of shopping centre,________ ________ ________ are not centrally owned or managed.

Looking at merchandise at a physical store,then buying it online is a practice referred to as _____.

The supply chain involves many decisions related to marketing channels and logistics.Which of the following would be a logistics decision?

________ conflict,which occurs between different levels of the same channel,is more common than ________ conflict,which occurs among firms at the same level of the channel.

The Beta Corporation retains outright ownership of all members of its distribution channel.Beta's channel would be best described as a(n)________.

Members of the marketing channel may help a company to complete transactions by performing key functions such as promotion and negotiation.

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

Using ________ ________ ________ systems,retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers,thereby saving time and money.

Wholesalers who have a limited line of fast-moving goods,sell to small retailers for cash and normally do not deliver are known as ________.

Supply chain,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.

The use of intermediaries largely reflects their greater ________ in making goods available to target markets.