Question 1

Serving as an organizational spokesperson can be challenging mostly because:

Accepted Answer

A)  Your personal opinions are unlikely to be the same as management's official response. 
B)  You may personally disagree with what you are asked to say on behalf of the organization. 
C)  You are representing yourself and your brand at the same time. 
D)  Some deception is OK, but it could cause problems later for the company. 
E)  You must always tell everything you know. 
A)  Your personal opinions are unlikely to be the same as management's official response. 
B)  You may personally disagree with what you are asked to say on behalf of the organization. 
C)  You are representing yourself and your brand at the same time. 
D)  Some deception is OK, but it could cause problems later for the company. 
E)  You must always tell everything you know. B

Question 2

In the Susan G.Komen for the Cure-Planned Parenthood case, the Komen board made which of the following public relations errors?

Accepted Answer

A)  They the utilized compulsory-advisory management model. 
B)  They did not listen to individual board members with unpopular opinions. 
C)  They responded to the media too quickly. 
D)  They relegated public relations to a purely advisory role. 
E)  They caved in to outside pressure too easily. 
A)  They the utilized compulsory-advisory management model. 
B)  They did not listen to individual board members with unpopular opinions. 
C)  They responded to the media too quickly. 
D)  They relegated public relations to a purely advisory role. 
E)  They caved in to outside pressure too easily. D

Question 3

In companies such as IBM and General Motors, the authority and power of public relations is quite high.

Accepted Answer

A) True 
 B)False  True

Question 4

According to Julie O'Neil, one can determine whether public relations practitioners have influence in their organizations by examining:

Accepted Answer

A)  perception of value by top management. 
B)  whether practitioners take on managerial the role. 
C)  whether they report to the CEO. 
D)  their years of professional experience. 
E)  all of the above. 
A)  perception of value by top management. 
B)  whether practitioners take on managerial the role. 
C)  whether they report to the CEO. 
D)  their years of professional experience. 
E)  all of the above.

Question 5

If benefits brochure prepared by the personnel department must have approval from the public relations department before production, the public relations department is described as having:

Accepted Answer

A)  advisory authority. 
B)  compulsory-advisory authority. 
C)  concurring authority. 
D)  command authority level. 
E)  advise and consent. 
A)  advisory authority. 
B)  compulsory-advisory authority. 
C)  concurring authority. 
D)  command authority level. 
E)  advise and consent.

Question 6

Grunig's International Association of Business Communicators (IABC) Foundation research study on excellence notes all of the following about public relations EXCEPT:

Accepted Answer

A)  it saves the organization money by reducing costs of litigation, regulation, and legislation. 
B)  it helps the organization make money by cultivating relationships. 
C)  it repairs problems and regains lost revenue from bad relationships with publics. 
D)  it assists top management in developing policy. 
E)  it can easily change a negative reputation into a positive one. 
A)  it saves the organization money by reducing costs of litigation, regulation, and legislation. 
B)  it helps the organization make money by cultivating relationships. 
C)  it repairs problems and regains lost revenue from bad relationships with publics. 
D)  it assists top management in developing policy. 
E)  it can easily change a negative reputation into a positive one.

Question 7

Where do public relations firms operate?

Accepted Answer

A)  In every industrialized nation. 
B)  Almost exclusively in the United States. 
C)  In most counties in the developing world. 
D)  Both A and C. 
E)  Wherever clients need them to be. 
A)  In every industrialized nation. 
B)  Almost exclusively in the United States. 
C)  In most counties in the developing world. 
D)  Both A and C. 
E)  Wherever clients need them to be.

Question 8

If public relations practitioner reports to the CEO of company, it is likely that he/she exerts an influence within the organization .

Accepted Answer

A) True 
 B)False

Question 9

The trend toward purchasing expert communication services from outside the organization is referred to as:

Accepted Answer

A)  boundary spanning. 
B)  encroachment. 
C)  outsourcing. 
D)  agency public relations. 
E)  resource deployment. 
A)  boundary spanning. 
B)  encroachment. 
C)  outsourcing. 
D)  agency public relations. 
E)  resource deployment.

Question 10

Public relations provides generally mediocre return on investment (ROI) of about 85 percent.

Accepted Answer

A) True 
 B)False

Question 11

The standard industry practice among public relations firms is to bill clients:

Accepted Answer

A)  at least double a person's salary. 
B)  on a going industry rate mandated by the PRSA. 
C)  at least three times a person's salary. 
D)  commensurate with account managers in the current local marketplace. 
E)  using a sliding scale based on the client's revenues. 
A)  at least double a person's salary. 
B)  on a going industry rate mandated by the PRSA. 
C)  at least three times a person's salary. 
D)  commensurate with account managers in the current local marketplace. 
E)  using a sliding scale based on the client's revenues.

Question 12

One advantage of using outside public relations firms is that they provide special problem-solving skills.

Accepted Answer

A) True 
 B)False

Question 13

An advantage of hiring public relations firm is that the firm can analyze client's needs or problems from fresh perspective and offer new insights.

Accepted Answer

A) True 
 B)False

Question 14

public relations department that serves purely advisory position is generally very effective.

Accepted Answer

A) True 
 B)False

Question 15

_____ is service many public relations agency provide that is designed to establish company brands and promote reputation.

Accepted Answer

A)  Crisis communication 
B)  Branding and corporate reputation 
C)  Public affairs 
D)  Research and evaluation 
E)  Executive speech training 
A)  Crisis communication 
B)  Branding and corporate reputation 
C)  Public affairs 
D)  Research and evaluation 
E)  Executive speech training

Question 16

The most reputable Fortune 500 corporations tend to think of public relations as strategic management tool.

Accepted Answer

A) True 
 B)False

Question 17

Other names used for public relations departments include all of the following EXCEPT:

Accepted Answer

A)  sales. 
B)  corporate relations. 
C)  public affairs. 
D)  marketing communications. 
E)  community relations. 
A)  sales. 
B)  corporate relations. 
C)  public affairs. 
D)  marketing communications. 
E)  community relations.

Question 18

Today's public relations firms offer all of the following EXCEPT:

Accepted Answer

A)  executive speech training. 
B)  research and evaluation. 
C)  legal counsel. 
D)  events management. 
E)  crisis communication. 
A)  executive speech training. 
B)  research and evaluation. 
C)  legal counsel. 
D)  events management. 
E)  crisis communication.

Question 19

Many practitioners self-select technician roles because they:

Accepted Answer

A)  lack knowledge in research, environmental scanning, problem solving, and management. 
B)  really enjoy working with the media. 
C)  lack ability to forge relationships. 
D)  are being "hemmed in" by company financial restraints. 
E)  want a lower-stress job. 
A)  lack knowledge in research, environmental scanning, problem solving, and management. 
B)  really enjoy working with the media. 
C)  lack ability to forge relationships. 
D)  are being "hemmed in" by company financial restraints. 
E)  want a lower-stress job.

Question 20

Which is NOT considered major source of friction for the public relations function within an organization?

Accepted Answer

A)  Human resources 
B)  Accounting 
C)  Legal 
D)  Marketing 
E)  All of the above are areas of friction. 
A)  Human resources 
B)  Accounting 
C)  Legal 
D)  Marketing 
E)  All of the above are areas of friction.

Serving as an organizational spokesperson can be challenging mostly because:

In the Susan G.Komen for the Cure-Planned Parenthood case, the Komen board made which of the following public relations errors?

In companies such as IBM and General Motors, the authority and power of public relations is quite high.

According to Julie O'Neil, one can determine whether public relations practitioners have influence in their organizations by examining:

If benefits brochure prepared by the personnel department must have approval from the public relations department before production, the public relations department is described as having:

Grunig's International Association of Business Communicators (IABC) Foundation research study on excellence notes all of the following about public relations EXCEPT:

Where do public relations firms operate?

If public relations practitioner reports to the CEO of company, it is likely that he/she exerts an influence within the organization .

The trend toward purchasing expert communication services from outside the organization is referred to as:

Public relations provides generally mediocre return on investment (ROI) of about 85 percent.

The standard industry practice among public relations firms is to bill clients:

One advantage of using outside public relations firms is that they provide special problem-solving skills.

An advantage of hiring public relations firm is that the firm can analyze client's needs or problems from fresh perspective and offer new insights.

public relations department that serves purely advisory position is generally very effective.

_____ is service many public relations agency provide that is designed to establish company brands and promote reputation.

The most reputable Fortune 500 corporations tend to think of public relations as strategic management tool.

Other names used for public relations departments include all of the following EXCEPT:

Today's public relations firms offer all of the following EXCEPT:

Many practitioners self-select technician roles because they:

Which is NOT considered major source of friction for the public relations function within an organization?

What Is Public Relations

Careers in Public Relations

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 4: Todays Practice: Departments and Firms

Serving as an organizational spokesperson can be challenging mostly because:

In the Susan G.Komen for the Cure-Planned Parenthood case, the Komen board made which of the following public relations errors?

In companies such as IBM and General Motors, the authority and power of public relations is quite high.

According to Julie O'Neil, one can determine whether public relations practitioners have influence in their organizations by examining:

If benefits brochure prepared by the personnel department must have approval from the public relations department before production, the public relations department is described as having:

Grunig's International Association of Business Communicators (IABC) Foundation research study on excellence notes all of the following about public relations EXCEPT:

Where do public relations firms operate?

If public relations practitioner reports to the CEO of company, it is likely that he/she exerts an influence within the organization .

The trend toward purchasing expert communication services from outside the organization is referred to as:

Public relations provides generally mediocre return on investment (ROI) of about 85 percent.

The standard industry practice among public relations firms is to bill clients:

One advantage of using outside public relations firms is that they provide special problem-solving skills.

An advantage of hiring public relations firm is that the firm can analyze client's needs or problems from fresh perspective and offer new insights.

public relations department that serves purely advisory position is generally very effective.

_____ is service many public relations agency provide that is designed to establish company brands and promote reputation.

The most reputable Fortune 500 corporations tend to think of public relations as strategic management tool.

Other names used for public relations departments include all of the following EXCEPT:

Today's public relations firms offer all of the following EXCEPT:

Many practitioners self-select technician roles because they:

Which is NOT considered major source of friction for the public relations function within an organization?

What Is Public Relations

Careers in Public Relations

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters