Question 1

In the 21st century, writing has diminished as key public relations skill.

Accepted Answer

A) True 
 B)False  False

Question 2

Public relations is process, which is series of actions, changes, or functions.

Accepted Answer

A) True 
 B)False  True

Question 3

Considering the relationship between public relations and advertising, which of the following is most true?

Accepted Answer

A)  Advertising is paid time and space, while public relations material is often dictated by ? media gatekeepers. 
B)  Advertising is addressed to external audiences only. 
C)  Public relations is narrower in scope. 
D)  Advertising is usually more costly. 
E)  Public relations does not support advertising campaigns. 
A)  Advertising is paid time and space, while public relations material is often dictated by ? media gatekeepers. 
B)  Advertising is addressed to external audiences only. 
C)  Public relations is narrower in scope. 
D)  Advertising is usually more costly. 
E)  Public relations does not support advertising campaigns. A

Question 4

Ultimately, public relations is about open, two-way communication.

Accepted Answer

A) True 
 B)False

Question 5

What is the nature of challenge of public relations?

Accepted Answer

A)  dynamic 
B)  conflicting 
C)  strategic 
D)  multifaceted 
E)  differentiation 
A)  dynamic 
B)  conflicting 
C)  strategic 
D)  multifaceted 
E)  differentiation

Question 6

Which is factor in fueling the trend toward integrated communication approach in public relations?

Accepted Answer

A)  continued growth of organizations 
B)  larger budgets for organizational marketing and communication 
C)  marketing of products/services generally unaffected by public and social policy issues 
D)  advertising, because of high costs, isn't the silver bullet that it used to be 
E)  merger mania in today's business world 
A)  continued growth of organizations 
B)  larger budgets for organizational marketing and communication 
C)  marketing of products/services generally unaffected by public and social policy issues 
D)  advertising, because of high costs, isn't the silver bullet that it used to be 
E)  merger mania in today's business world

Question 7

Which of the following is NOT component of public relations?

Accepted Answer

A)  government affairs 
B)  financial audits 
C)  special events 
D)  issues management 
E)  community relations 
A)  government affairs 
B)  financial audits 
C)  special events 
D)  issues management 
E)  community relations

Question 8

Public relations professionals are not objective observers, but are advocates for their clients.

Accepted Answer

A) True 
 B)False

Question 9

Public relations should always foster

Accepted Answer

A)  Organizational leadership 
B)  Open, two-way communication 
C)  Mutual understanding 
D)  A position for the organization's interest 
E)  Both B and C. 
A)  Organizational leadership 
B)  Open, two-way communication 
C)  Mutual understanding 
D)  A position for the organization's interest 
E)  Both B and C.

Question 10

Regarding global public relations, which of the following is not true?

Accepted Answer

A)  China has opened itself to market capitalism. 
B)  Asian nations are rapidly expanding their free-market economies. 
C)  China has more than 500,000 students studying aspects of public relations. 
D)  The public relations field is most extensively developed in Canada. 
E)  China has become the "new frontier." 
A)  China has opened itself to market capitalism. 
B)  Asian nations are rapidly expanding their free-market economies. 
C)  China has more than 500,000 students studying aspects of public relations. 
D)  The public relations field is most extensively developed in Canada. 
E)  China has become the "new frontier."

Question 11

What are the principal activities in crisis management?

Accepted Answer

A)  protecting positions 
B)  responding to or preventing issues 
C)  building coalitions 
D)  Both B and C. 
E)  suppressing the media 
A)  protecting positions 
B)  responding to or preventing issues 
C)  building coalitions 
D)  Both B and C. 
E)  suppressing the media

Question 12

Research is the first step in any successful public relations campaign.

Accepted Answer

A) True 
 B)False

Question 13

Which is major difference between public relations and journalism?

Accepted Answer

A)  Journalism has many components. 
B)  Journalists gather and select information for the primary purpose of providing the public ? with news and information. 
C)  Journalists write for segmented audiences. 
D)  Journalists reach audiences through a variety of channels. 
E)  Journalists are more honest than public relations professionals. 
A)  Journalism has many components. 
B)  Journalists gather and select information for the primary purpose of providing the public ? with news and information. 
C)  Journalists write for segmented audiences. 
D)  Journalists reach audiences through a variety of channels. 
E)  Journalists are more honest than public relations professionals.

Question 14

Your book says that public relations contributes to the bottom line in at least nine ways.Name and define four of them.

Accepted Answer

Answers will vary. Possibilities:
a) Thr

Question 15

What was the biggest success of the "Frito-Lay and junk food" case?

Accepted Answer

A)  Planners utilized strategic communication to defeat the "junk food" label. 
B)  Social media users became the biggest new market. 
C)  "Sneak peeks" to journalists and bloggers boosted product sales. 
D)  Frito-Lay switched to new, healthier product formulas. 
E)  Both A and D. 
A)  Planners utilized strategic communication to defeat the "junk food" label. 
B)  Social media users became the biggest new market. 
C)  "Sneak peeks" to journalists and bloggers boosted product sales. 
D)  Frito-Lay switched to new, healthier product formulas. 
E)  Both A and D.

Question 16

Which is NOT component of basic public relations practice?

Accepted Answer

A)  counseling 
B)  employee relations 
C)  fund-raising 
D)  networking 
E)  issue management 
A)  counseling 
B)  employee relations 
C)  fund-raising 
D)  networking 
E)  issue management

Question 17

The public relations process is best described as:

Accepted Answer

A)  cyclical 
B)  feedback-driven 
C)  one-way 
D)  media-centered 
E)  Both A and B. 
A)  cyclical 
B)  feedback-driven 
C)  one-way 
D)  media-centered 
E)  Both A and B.

Question 18

Of the following, what is most important to remember about strategic communication?

Accepted Answer

A)  Public and social policy issues don't matter much these days. 
B)  Organizational downsizing dictates that public relations moves to the background. 
C)  Advertising is still the leading discipline, although it is the most expensive. 
D)  Competition among disciplines may ruin prime opportunities. 
E)  Goals and objectives can best be accomplished through an integrated approach. 
A)  Public and social policy issues don't matter much these days. 
B)  Organizational downsizing dictates that public relations moves to the background. 
C)  Advertising is still the leading discipline, although it is the most expensive. 
D)  Competition among disciplines may ruin prime opportunities. 
E)  Goals and objectives can best be accomplished through an integrated approach.

Question 19

The public relations field has yet to be developed in other countries around the world.

Accepted Answer

A) True 
 B)False

Question 20

Public relations should lead marketing strategy because

Accepted Answer

A)  PR practitioners are master communicators. 
B)  PR practitioners do market research. 
C)  PR practitioners deal with multiple stakeholders. 
D)  PR practitioners create more effective sales literature. 
E)  PR practitioners have been trained in ethics. 
A)  PR practitioners are master communicators. 
B)  PR practitioners do market research. 
C)  PR practitioners deal with multiple stakeholders. 
D)  PR practitioners create more effective sales literature. 
E)  PR practitioners have been trained in ethics.

In the 21^st century, writing has diminished as key public relations skill.

Public relations is process, which is series of actions, changes, or functions.

Considering the relationship between public relations and advertising, which of the following is most true?

Ultimately, public relations is about open, two-way communication.

What is the nature of challenge of public relations?

Which is factor in fueling the trend toward integrated communication approach in public relations?

Which of the following is NOT component of public relations?

Public relations professionals are not objective observers, but are advocates for their clients.

Public relations should always foster

Regarding global public relations, which of the following is not true?

What are the principal activities in crisis management?

Research is the first step in any successful public relations campaign.

Which is major difference between public relations and journalism?

Your book says that public relations contributes to the bottom line in at least nine ways.Name and define four of them.

What was the biggest success of the "Frito-Lay and junk food" case?

Which is NOT component of basic public relations practice?

The public relations process is best described as:

Of the following, what is most important to remember about strategic communication?

The public relations field has yet to be developed in other countries around the world.

Public relations should lead marketing strategy because

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 1: What Is Public Relations

In the 21st century, writing has diminished as key public relations skill.

Public relations is process, which is series of actions, changes, or functions.

Considering the relationship between public relations and advertising, which of the following is most true?

Ultimately, public relations is about open, two-way communication.

What is the nature of challenge of public relations?

Which is factor in fueling the trend toward integrated communication approach in public relations?

Which of the following is NOT component of public relations?

Public relations professionals are not objective observers, but are advocates for their clients.

Public relations should always foster

Regarding global public relations, which of the following is not true?

What are the principal activities in crisis management?

Research is the first step in any successful public relations campaign.

Which is major difference between public relations and journalism?

Your book says that public relations contributes to the bottom line in at least nine ways.Name and define four of them.

What was the biggest success of the "Frito-Lay and junk food" case?

Which is NOT component of basic public relations practice?

The public relations process is best described as:

Of the following, what is most important to remember about strategic communication?

The public relations field has yet to be developed in other countries around the world.

Public relations should lead marketing strategy because

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

In the 21^st century, writing has diminished as key public relations skill.