Exam 10: Reaching Diverse Audiences

In which of the following places is the field of public relations growing?

Today's women hold an overwhelming share of consumer purchasing influence.

Why should public relations professionals pay attention to diversity media?

Which medium is most effective for delivering message that requires absorption of details?

In the United States, the most significant aspect of the mass audience or general public is:

The minority populations in America are highly diverse, even within their own ethnic groups.

Which demographic group is the largest consumer of television, magazines, books, and newspapers?

The world's population with Internet access grew dramatically between 2000 and 2009.

Generation members spend one-third of their lives online.

Which of the following are examples of "prepackaged publics?"

Religious groups are growing in size, and often bonding together in new ways.

When using the Internet to reach diverse audiences, one should remember that:

general characteristic of the twenty-first century people is that

Youth of today have spending power, but show almost no loyalty to brands.

_____ generates the strongest emotional impact of any type of mass media.

Many audiences use social media for personal interaction.Increasingly, though, social media is being used for strategic public relations purposes.Describe how an organization might use social media in public relations campaign.In your description, explain how traditional media and social media are different, noting in particular how that affects public relations strategy.

The average American family watches television for _____ hours each day.

All of the following are general characteristics of seniors EXCEPT:

All of the following are general characteristics of baby boomers EXCEPT:

Increasingly, traditional media primarily appeal to older or more highly educated audiences.