Question 1

When team is losing, sports publicist's life turns grim.

Accepted Answer

A) True 
 B)False  True

Question 2

Attracting attendance at an event requires well-planned public relations campaign.

Accepted Answer

A) True 
 B)False  True

Question 3

Fortunately, crisis management is no longer key public relations skill in the travel industry.

Accepted Answer

A) True 
 B)False  False

Question 4

Professional entertainment publicity work is concentrated in

Accepted Answer

A)  New York 
B)  Los Angeles 
C)  Both New York and Los Angeles 
D)  New York and Las Vegas 
E)  Nashville 
A)  New York 
B)  Los Angeles 
C)  Both New York and Los Angeles 
D)  New York and Las Vegas 
E)  Nashville

Question 5

From public relations standpoint, there's not much difference between promoting sports and entertainment.

Accepted Answer

A) True 
 B)False

Question 6

The work of sports publicists can include all of the following EXCEPT:

Accepted Answer

A)  distributing information about clients 
B)  trying to stir emotions 
C)  managing errands for clients 
D)  soothing pubic displeasure 
E)  providing sports crisis management 
A)  distributing information about clients 
B)  trying to stir emotions 
C)  managing errands for clients 
D)  soothing pubic displeasure 
E)  providing sports crisis management

Question 7

Which professional sport has embraced Twitter and is encouraging its athletes to "tweet"?

Accepted Answer

A)  golf 
B)  basketball 
C)  football 
D)  baseball 
E)  tennis 
A)  golf 
B)  basketball 
C)  football 
D)  baseball 
E)  tennis

Question 8

Choose celebrity whom would be difficult to represent as publicist and/or agent.Explain why this would be so.What counsel would you give that person to address notable problem areas that receive negative publicity?

Accepted Answer

Answers will vary. However, all answers

Question 9

Sports publicity programs at both the college and professional levels are designed to do which of the following?

Accepted Answer

A)  arouse public interest in teams and players 
B)  sell tickets to games 
C)  promote corporate sponsors 
D)  all of the above 
E)  A and C only 
A)  arouse public interest in teams and players 
B)  sell tickets to games 
C)  promote corporate sponsors 
D)  all of the above 
E)  A and C only

Question 10

"Drip-drip-drip" publicity occurs when:

Accepted Answer

A)  a steady output of information is produced. 
B)  repetition is employed in key messages. 
C)  you annoy people until they listen to your pitch. 
D)  alliteration is peppered throughout your publicity materials. 
E)  none of the above. 
A)  a steady output of information is produced. 
B)  repetition is employed in key messages. 
C)  you annoy people until they listen to your pitch. 
D)  alliteration is peppered throughout your publicity materials. 
E)  none of the above.

Question 11

dominant aspect of today's mass media is the cult of:

Accepted Answer

A)  suspicion. 
B)  celebrity. 
C)  media bias. 
D)  amateur content. 
E)  none of the above. 
A)  suspicion. 
B)  celebrity. 
C)  media bias. 
D)  amateur content. 
E)  none of the above.

Question 12

The primary goal of any campaign for an entertainment event is to:

Accepted Answer

A)  win friends. 
B)  attract celebrities. 
C)  neutralize hostile audiences. 
D)  sell tickets. 
E)  make sure the food is good. 
A)  win friends. 
B)  attract celebrities. 
C)  neutralize hostile audiences. 
D)  sell tickets. 
E)  make sure the food is good.

Question 13

Which industry provides excellent opportunities for market-based public relations (i.e., product promotion)?

Accepted Answer

A)  pharmaceutical 
B)  high-tech 
C)  nursing care 
D)  fast food 
E)  home improvement 
A)  pharmaceutical 
B)  high-tech 
C)  nursing care 
D)  fast food 
E)  home improvement

Question 14

The first step in conducting personality campaign is to:

Accepted Answer

A)  prepare a biography of the client. 
B)  interview the client. 
C)  plan a marketing strategy. 
D)  research competitors. 
E)  begin image repair. 
A)  prepare a biography of the client. 
B)  interview the client. 
C)  plan a marketing strategy. 
D)  research competitors. 
E)  begin image repair.

Question 15

Seventy-three percent of the respondents in the "Moviegoers: 2010" study said:

Accepted Answer

A)  they believe movies have gotten worse. 
B)  they often go to movies just for the food. 
C)  they first heard about a movie through television advertisements. 
D)  they tweeted their friends about a movie they saw. 
E)  they believe movie reviewers are not honest. 
A)  they believe movies have gotten worse. 
B)  they often go to movies just for the food. 
C)  they first heard about a movie through television advertisements. 
D)  they tweeted their friends about a movie they saw. 
E)  they believe movie reviewers are not honest.

Question 16

Which of the following words is "key" in travel public relations?

Accepted Answer

A)  value 
B)  happiness 
C)  delivery 
D)  timeliness 
E)  packaging 
A)  value 
B)  happiness 
C)  delivery 
D)  timeliness 
E)  packaging

Question 17

Generally speaking, where does celebrity come from?

Accepted Answer

A)  natural public curiosity 
B)  despite research, it is unknown 
C)  nurturing by publicists 
D)  internal talent management 
E)  A and C only. 
A)  natural public curiosity 
B)  despite research, it is unknown 
C)  nurturing by publicists 
D)  internal talent management 
E)  A and C only.

Question 18

The World Cup is the most costly of all sports sponsorships.

Accepted Answer

A) True 
 B)False

Question 19

Regarding crisis management in the travel industry, which of the following is most true?

Accepted Answer

A)  Traditionally, the PR function has been too slow to react. 
B)  It is an important part of public relations work. 
C)  Crises can be complex and come in many forms. 
D)  Crises can usually be managed from within the company. 
E)  B and C only. 
A)  Traditionally, the PR function has been too slow to react. 
B)  It is an important part of public relations work. 
C)  Crises can be complex and come in many forms. 
D)  Crises can usually be managed from within the company. 
E)  B and C only.

Question 20

Of the following items, which is most critical to the travel and tourist industry?

Accepted Answer

A)  treating travelers well 
B)  packaging "fam" trips for travel writers 
C)  pitching to the right publication 
D)  crisis management 
E)  special event planning 
A)  treating travelers well 
B)  packaging "fam" trips for travel writers 
C)  pitching to the right publication 
D)  crisis management 
E)  special event planning

When team is losing, sports publicist's life turns grim.

Attracting attendance at an event requires well-planned public relations campaign.

Fortunately, crisis management is no longer key public relations skill in the travel industry.

Professional entertainment publicity work is concentrated in

From public relations standpoint, there's not much difference between promoting sports and entertainment.

The work of sports publicists can include all of the following EXCEPT:

Which professional sport has embraced Twitter and is encouraging its athletes to "tweet"?

Choose celebrity whom would be difficult to represent as publicist and/or agent.Explain why this would be so.What counsel would you give that person to address notable problem areas that receive negative publicity?

Sports publicity programs at both the college and professional levels are designed to do which of the following?

"Drip-drip-drip" publicity occurs when:

dominant aspect of today's mass media is the cult of:

The primary goal of any campaign for an entertainment event is to:

Which industry provides excellent opportunities for market-based public relations (i.e., product promotion)?

The first step in conducting personality campaign is to:

Seventy-three percent of the respondents in the "Moviegoers: 2010" study said:

Which of the following words is "key" in travel public relations?

Generally speaking, where does celebrity come from?

The World Cup is the most costly of all sports sponsorships.

Regarding crisis management in the travel industry, which of the following is most true?

Of the following items, which is most critical to the travel and tourist industry?

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 16: Entertainment, Sports, and Tourism

When team is losing, sports publicist's life turns grim.

Attracting attendance at an event requires well-planned public relations campaign.

Fortunately, crisis management is no longer key public relations skill in the travel industry.

Professional entertainment publicity work is concentrated in

From public relations standpoint, there's not much difference between promoting sports and entertainment.

The work of sports publicists can include all of the following EXCEPT:

Which professional sport has embraced Twitter and is encouraging its athletes to "tweet"?

Choose celebrity whom would be difficult to represent as publicist and/or agent.Explain why this would be so.What counsel would you give that person to address notable problem areas that receive negative publicity?

Sports publicity programs at both the college and professional levels are designed to do which of the following?

"Drip-drip-drip" publicity occurs when:

dominant aspect of today's mass media is the cult of:

The primary goal of any campaign for an entertainment event is to:

Which industry provides excellent opportunities for market-based public relations (i.e., product promotion)?

The first step in conducting personality campaign is to:

Seventy-three percent of the respondents in the "Moviegoers: 2010" study said:

Which of the following words is "key" in travel public relations?

Generally speaking, where does celebrity come from?

The World Cup is the most costly of all sports sponsorships.

Regarding crisis management in the travel industry, which of the following is most true?

Of the following items, which is most critical to the travel and tourist industry?

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Government and Politics

Nonprofit, Health, and Education

Filters