Question 1

Ethics in public relations begins with

Accepted Answer

A)  philosophers who identify values. 
B)  company ethics policies. 
C)  an individual's value system. 
D)  questions of legality. 
E)  licensing issues. 
A)  philosophers who identify values. 
B)  company ethics policies. 
C)  an individual's value system. 
D)  questions of legality. 
E)  licensing issues. C

Question 2

Most professional groups believe that the primary purpose of establishing codes of ethics is

Accepted Answer

A)  enforcing practitioners to behave ethically. 
B)  providing education and information to practitioners. 
C)  putting on a "good face" for external audiences. 
D)  adding theoretical value to a profession. 
E)  all of the above. 
A)  enforcing practitioners to behave ethically. 
B)  providing education and information to practitioners. 
C)  putting on a "good face" for external audiences. 
D)  adding theoretical value to a profession. 
E)  all of the above. B

Question 3

You are the public relations practitioner for an athletic-related organization, and sportswriter asks you for free tickets for high-profile game for himself and some of his colleagues.He has provided you with solid, unbiased coverage over the years and has never asked this of you before.You are confident your relationship would not change whether you extended the favor or not.What would you do? What would you say to him? How did you come to this decision? Include specific ethical considerations in your answer.

Accepted Answer

Although this scenario falls into a "grey area" as many ethical dilemmas do, providing the tickets is clearly wrong. The PRSA Code of Ethics addresses this issue in its Honesty and Loyalty core values. Further, public relations representatives should not undermine their relationship with the media by providing gifts or personal favors to media members. The public trusts journalists to be objective and impartial; if the public loses that trust, the media and the public relations professions suffer. Issues of transparency raise additional problems in this scenario, as well.

Question 4

When using social media as professional communicator, one should remember that:

Accepted Answer

A)  It is subject to monitoring by the employer. 
B)  employees may blog freely based on their privacy rights. 
C)  it is hard to know what is considered company communication. 
D)  while social media is highly useful, it must be handled with care. 
E)  Both C and D. 
A)  It is subject to monitoring by the employer. 
B)  employees may blog freely based on their privacy rights. 
C)  it is hard to know what is considered company communication. 
D)  while social media is highly useful, it must be handled with care. 
E)  Both C and D.

Question 5

According to the core value of Loyalty within the PRSA Code of Ethics, one should strive to be faithful to clients and employers, while still serving the public interest.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following practices would be condemned by PRSA?

Accepted Answer

A)  A public relations firm asks its interns to write positive reviews for online message boards. 
B)  A lobbying firm sends out letters to state legislators on behalf of a healthcare client. 
C)  Unpaid bloggers post favorable reviews about a client's products and services. 
D)  Special-interest groups create and fund "citizen" front groups to disseminate information without ? disclosing the actual source. 
E)  None of the above. 
A)  A public relations firm asks its interns to write positive reviews for online message boards. 
B)  A lobbying firm sends out letters to state legislators on behalf of a healthcare client. 
C)  Unpaid bloggers post favorable reviews about a client's products and services. 
D)  Special-interest groups create and fund "citizen" front groups to disseminate information without ? disclosing the actual source. 
E)  None of the above.

Question 7

For public relations practitioners, the most important lesson gained from the News of the World scandal is that:

Accepted Answer

A)  Even Rupert Murdoch is not untouchable. 
B)  Ethics in media are much different than ethics in public relations. 
C)  Trust and brand reputation are fragile commodities. 
D)  What is legal may not be ethical. 
E)  The public is very forgiving. 
A)  Even Rupert Murdoch is not untouchable. 
B)  Ethics in media are much different than ethics in public relations. 
C)  Trust and brand reputation are fragile commodities. 
D)  What is legal may not be ethical. 
E)  The public is very forgiving.

Question 8

Thanks to the First Amendment, public relations firm has the right to unlimited free expression on behalf of its client.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following can be copyright protected?

Accepted Answer

A)  brochures 
B)  drawings 
C)  display booths 
D)  corporate symbols 
E)  all of the above 
A)  brochures 
B)  drawings 
C)  display booths 
D)  corporate symbols 
E)  all of the above

Question 10

company has an unlimited right to publicize the activities of its employees in employee newsletters.

Accepted Answer

A) True 
 B)False

Question 11

Any e-mails an employee writes at work are

Accepted Answer

A)  subject to monitoring by the employer. 
B)  protected under an employee's privacy rights. 
C)  not searchable by an employer. 
D)  Considered employee free speech. 
E)  none of the above. 
A)  subject to monitoring by the employer. 
B)  protected under an employee's privacy rights. 
C)  not searchable by an employer. 
D)  Considered employee free speech. 
E)  none of the above.

Question 12

All of the following are to be considered when making ethical decisions in public relations EXCEPT:

Accepted Answer

A)  the public interest. 
B)  employer or client. 
C)  professional organization code of ethics. 
D)  personal values. 
E)  all of the above must be considered. 
A)  the public interest. 
B)  employer or client. 
C)  professional organization code of ethics. 
D)  personal values. 
E)  all of the above must be considered.

Question 13

When coordinating sponsored event, who is usually responsible for planning and logistics?

Accepted Answer

A)  Human Resources 
B)  Corporate 
C)  Marketing and Advertising 
D)  Company Security 
E)  Public Relations Professionals 
A)  Human Resources 
B)  Corporate 
C)  Marketing and Advertising 
D)  Company Security 
E)  Public Relations Professionals

Question 14

The Internet has raised new issues about the protection of intellectual property.

Accepted Answer

A) True 
 B)False

Question 15

If boss or client asks you to do something that you know is unethical, it would be wise to refer them to the PRSA or IABC code of ethics.

Accepted Answer

A) True 
 B)False

Question 16

Most ethical conflicts are not black-or-white issues, but rather fall into gray area.

Accepted Answer

A) True 
 B)False

Question 17

The promotion of products and services through advertising or publicity is not protected by the First Amendment.

Accepted Answer

A) True 
 B)False

Question 18

Trademarks pass into public domain and become generic terms after period of 10 years.

Accepted Answer

A) True 
 B)False

Question 19

The legal doctrine of the "right of publicity" provides

Accepted Answer

A)  unlimited access by companies to use public figures in their promotions. 
B)  special protection for publicity materials. 
C)  celebrities the sole ability to cash in on their fame. 
D)  publicly traded companies to publicize whatever they want. 
E)  monetary guidelines for using entertainers in publicity materials. 
A)  unlimited access by companies to use public figures in their promotions. 
B)  special protection for publicity materials. 
C)  celebrities the sole ability to cash in on their fame. 
D)  publicly traded companies to publicize whatever they want. 
E)  monetary guidelines for using entertainers in publicity materials.

Question 20

Name the PRSA Code of Ethics' six core values and explain which you believe is the most important value to practitioners, and why.Also, which is the "least valued" and/or ignored by the profession? Explain your analysis and provide concrete examples to illustrate your points.

Accepted Answer

PRSA's six core values are: ad

Ethics in public relations begins with

Most professional groups believe that the primary purpose of establishing codes of ethics is

When using social media as professional communicator, one should remember that:

According to the core value of Loyalty within the PRSA Code of Ethics, one should strive to be faithful to clients and employers, while still serving the public interest.

Which of the following practices would be condemned by PRSA?

For public relations practitioners, the most important lesson gained from the News of the World scandal is that:

Thanks to the First Amendment, public relations firm has the right to unlimited free expression on behalf of its client.

Which of the following can be copyright protected?

company has an unlimited right to publicize the activities of its employees in employee newsletters.

Any e-mails an employee writes at work are

All of the following are to be considered when making ethical decisions in public relations EXCEPT:

When coordinating sponsored event, who is usually responsible for planning and logistics?

The Internet has raised new issues about the protection of intellectual property.

If boss or client asks you to do something that you know is unethical, it would be wise to refer them to the PRSA or IABC code of ethics.

Most ethical conflicts are not black-or-white issues, but rather fall into gray area.

The promotion of products and services through advertising or publicity is not protected by the First Amendment.

Trademarks pass into public domain and become generic terms after period of 10 years.

The legal doctrine of the "right of publicity" provides

Name the PRSA Code of Ethics' six core values and explain which you believe is the most important value to practitioners, and why.Also, which is the "least valued" and/or ignored by the profession? Explain your analysis and provide concrete examples to illustrate your points.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

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Exam 9: Ethics and the Law

Ethics in public relations begins with

Most professional groups believe that the primary purpose of establishing codes of ethics is

When using social media as professional communicator, one should remember that:

According to the core value of Loyalty within the PRSA Code of Ethics, one should strive to be faithful to clients and employers, while still serving the public interest.

Which of the following practices would be condemned by PRSA?

For public relations practitioners, the most important lesson gained from the News of the World scandal is that:

Thanks to the First Amendment, public relations firm has the right to unlimited free expression on behalf of its client.

Which of the following can be copyright protected?

company has an unlimited right to publicize the activities of its employees in employee newsletters.

Any e-mails an employee writes at work are

All of the following are to be considered when making ethical decisions in public relations EXCEPT:

When coordinating sponsored event, who is usually responsible for planning and logistics?

The Internet has raised new issues about the protection of intellectual property.

If boss or client asks you to do something that you know is unethical, it would be wise to refer them to the PRSA or IABC code of ethics.

Most ethical conflicts are not black-or-white issues, but rather fall into gray area.

The promotion of products and services through advertising or publicity is not protected by the First Amendment.

Trademarks pass into public domain and become generic terms after period of 10 years.

The legal doctrine of the "right of publicity" provides

Name the PRSA Code of Ethics' six core values and explain which you believe is the most important value to practitioners, and why.Also, which is the "least valued" and/or ignored by the profession? Explain your analysis and provide concrete examples to illustrate your points.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters