Question 1

The three foundations of reputation include economic performance, social responsiveness, and the ability to deliver valuable outcomes to stakeholders.

Accepted Answer

A) True 
 B)False  True

Question 2

Which is not contingency factor that public relations professionals must take into account in managing conflict with its public?

Accepted Answer

A)  external threats 
B)  top management characteristics 
C)  emotional stance of public relations professionals 
D)  personality characteristics of public relations professionals 
E)  organizational-level variables 
A)  external threats 
B)  top management characteristics 
C)  emotional stance of public relations professionals 
D)  personality characteristics of public relations professionals 
E)  organizational-level variables C

Question 3

Risk communication attempts to convey information regarding risks to public health and safety and the environment.

Accepted Answer

A) True 
 B)False  True

Question 4

_____ are defined as "major occurrence with potentially negative outcome affecting the organization, company, or industry, as well as its publics, products, services, or good names."

Accepted Answer

A)  Conflicts 
B)  Risks 
C)  Threats 
D)  Crises 
E)  Emergencies 
A)  Conflicts 
B)  Risks 
C)  Threats 
D)  Crises 
E)  Emergencies

Question 5

The first step of issues management is the analysis of issues after they have become crises.

Accepted Answer

A) True 
 B)False

Question 6

In issues management, if the company decides the emerging issue is potentially damaging, what is the next step?

Accepted Answer

A)  issue identification 
B)  issue analysis 
C)  create strategic plan 
D)  begin litigation 
E)  launch image repair 
A)  issue identification 
B)  issue analysis 
C)  create strategic plan 
D)  begin litigation 
E)  launch image repair

Question 7

According to the contingency theory of conflict management, what is the stance of public relations?

Accepted Answer

A)  It depends upon a number of factors. 
B)  It is symmetrical. 
C)  It is cooperation. 
D)  It is advocacy. 
E)  It is consistent. 
A)  It depends upon a number of factors. 
B)  It is symmetrical. 
C)  It is cooperation. 
D)  It is advocacy. 
E)  It is consistent.

Question 8

What is the strategy taken in the recovery phase of strategic management of conflict?

Accepted Answer

A)  monitoring media 
B)  taking preventative actions 
C)  dealing with crisis or disaster 
D)  repairing relations and public image 
E)  conflict positioning 
A)  monitoring media 
B)  taking preventative actions 
C)  dealing with crisis or disaster 
D)  repairing relations and public image 
E)  conflict positioning

Question 9

The more complex situation, the higher perception of risk.

Accepted Answer

A) True 
 B)False

Question 10

Risk communication is the first step in the proactive phase of conflict management.

Accepted Answer

A) True 
 B)False

Question 11

When the public relations professional practices strategic positioning, he/she attempts to

Accepted Answer

A)  increase risk for a given public, if necessary. 
B)  position the organization favorably. 
C)  influence organizational behavior. 
D)  Both B and C. 
E)  avoid the impending conflict, regardless of the cost. 
A)  increase risk for a given public, if necessary. 
B)  position the organization favorably. 
C)  influence organizational behavior. 
D)  Both B and C. 
E)  avoid the impending conflict, regardless of the cost.

Question 12

What does "déjà vu all over again" mean to public relations professionals in the life cycle of strategic conflict management?

Accepted Answer

A)  It is ongoing. 
B)  It is reactive. 
C)  It is strategic. 
D)  It is difficult. 
E)  It is impossible to learn from. 
A)  It is ongoing. 
B)  It is reactive. 
C)  It is strategic. 
D)  It is difficult. 
E)  It is impossible to learn from.

Question 13

In dealing with the public in conflict, public relations professionals should

Accepted Answer

A)  recognize them as a legitimate partner in the process. 
B)  stamp out negative opinion before it gets started. 
C)  do nothing; public opinion has already been formed. 
D)  Remember that the news media comes first. 
E)  minimize risk above all. 
A)  recognize them as a legitimate partner in the process. 
B)  stamp out negative opinion before it gets started. 
C)  do nothing; public opinion has already been formed. 
D)  Remember that the news media comes first. 
E)  minimize risk above all.

Question 14

Coombs says all of the following are crisis communication strategies EXCEPT:

Accepted Answer

A)  avoid the media. 
B)  attack the accuser. 
C)  denial. 
D)  excuse. 
E)  justification. 
A)  avoid the media. 
B)  attack the accuser. 
C)  denial. 
D)  excuse. 
E)  justification.

Question 15

The contingency theory of strategic conflict management considers public relations as continuum process between an organization and its public.

Accepted Answer

A) True 
 B)False

Question 16

Recalling the BP oil spill crisis, what was the biggest shortcoming in the company's social media efforts?

Accepted Answer

A)  Company "tweets" put the organization first. 
B)  BP failed to make use of multiple social media channels. 
C)  They designated only one single spokesperson. 
D)  The company appeared to be defensive and negative. 
E)  BP's social media outreach did not gain enough attention to go viral. 
A)  Company "tweets" put the organization first. 
B)  BP failed to make use of multiple social media channels. 
C)  They designated only one single spokesperson. 
D)  The company appeared to be defensive and negative. 
E)  BP's social media outreach did not gain enough attention to go viral.

Question 17

According to Suzanne Zoda, all of the following are recommended in risk communication EXCEPT:

Accepted Answer

A)  begin early and initiate dialogue with publics. 
B)  hide your concerns until later. 
C)  understand the needs of the news media. 
D)  anticipate and prepare for hostility. 
E)  always be honest. 
A)  begin early and initiate dialogue with publics. 
B)  hide your concerns until later. 
C)  understand the needs of the news media. 
D)  anticipate and prepare for hostility. 
E)  always be honest.

Question 18

Define competition and conflict, and discuss the role of public relations in managing them.Provide an example to illustrate each one.

Accepted Answer

Competition is inevitable and omnipresen

Question 19

In crisis communication, is it safe to say that because nothing has gone wrong, then nothing will go wrong?

Accepted Answer

A)  No, because there is noise in every system and every design. 
B)  Yes, because the past is the best predictor of the future. 
C)  It depends on the system and the design itself. 
D)  Probably, so based on management decision-making. 
E)  It is impossible to tell. 
A)  No, because there is noise in every system and every design. 
B)  Yes, because the past is the best predictor of the future. 
C)  It depends on the system and the design itself. 
D)  Probably, so based on management decision-making. 
E)  It is impossible to tell.

Question 20

After carefully assessing threat, the public relations professional may decide to

Accepted Answer

A)  ignore a pressure group. 
B)  let an issue "die on the vine." 
C)  disregard the evidence of danger. 
D)  Both A and B. 
E)  None of the above. 
A)  ignore a pressure group. 
B)  let an issue "die on the vine." 
C)  disregard the evidence of danger. 
D)  Both A and B. 
E)  None of the above.

The three foundations of reputation include economic performance, social responsiveness, and the ability to deliver valuable outcomes to stakeholders.

Which is not contingency factor that public relations professionals must take into account in managing conflict with its public?

Risk communication attempts to convey information regarding risks to public health and safety and the environment.

_____ are defined as "major occurrence with potentially negative outcome affecting the organization, company, or industry, as well as its publics, products, services, or good names."

The first step of issues management is the analysis of issues after they have become crises.

In issues management, if the company decides the emerging issue is potentially damaging, what is the next step?

According to the contingency theory of conflict management, what is the stance of public relations?

What is the strategy taken in the recovery phase of strategic management of conflict?

The more complex situation, the higher perception of risk.

Risk communication is the first step in the proactive phase of conflict management.

When the public relations professional practices strategic positioning, he/she attempts to

What does "déjà vu all over again" mean to public relations professionals in the life cycle of strategic conflict management?

In dealing with the public in conflict, public relations professionals should

Coombs says all of the following are crisis communication strategies EXCEPT:

The contingency theory of strategic conflict management considers public relations as continuum process between an organization and its public.

Recalling the BP oil spill crisis, what was the biggest shortcoming in the company's social media efforts?

According to Suzanne Zoda, all of the following are recommended in risk communication EXCEPT:

Define competition and conflict, and discuss the role of public relations in managing them.Provide an example to illustrate each one.

In crisis communication, is it safe to say that because nothing has gone wrong, then nothing will go wrong?

After carefully assessing threat, the public relations professional may decide to

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

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Exam 8: Managing Competition and Conflict

The three foundations of reputation include economic performance, social responsiveness, and the ability to deliver valuable outcomes to stakeholders.

Which is not contingency factor that public relations professionals must take into account in managing conflict with its public?

Risk communication attempts to convey information regarding risks to public health and safety and the environment.

_____ are defined as "major occurrence with potentially negative outcome affecting the organization, company, or industry, as well as its publics, products, services, or good names."

The first step of issues management is the analysis of issues after they have become crises.

In issues management, if the company decides the emerging issue is potentially damaging, what is the next step?

According to the contingency theory of conflict management, what is the stance of public relations?

What is the strategy taken in the recovery phase of strategic management of conflict?

The more complex situation, the higher perception of risk.

Risk communication is the first step in the proactive phase of conflict management.

When the public relations professional practices strategic positioning, he/she attempts to

What does "déjà vu all over again" mean to public relations professionals in the life cycle of strategic conflict management?

In dealing with the public in conflict, public relations professionals should

Coombs says all of the following are crisis communication strategies EXCEPT:

The contingency theory of strategic conflict management considers public relations as continuum process between an organization and its public.

Recalling the BP oil spill crisis, what was the biggest shortcoming in the company's social media efforts?

According to Suzanne Zoda, all of the following are recommended in risk communication EXCEPT:

Define competition and conflict, and discuss the role of public relations in managing them.Provide an example to illustrate each one.

In crisis communication, is it safe to say that because nothing has gone wrong, then nothing will go wrong?

After carefully assessing threat, the public relations professional may decide to

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters