Question 1

Today, much of the writing in public relations is done for "controlled media."

Accepted Answer

A) True 
 B)False  True

Question 2

Which is NOT considered reason why there has been an influx of women working in public relations?

Accepted Answer

A)  They find it more "welcoming" than fields such as newspaper work. 
B)  They can start a public relations firm with relatively little capital. 
C)  Women are more sensitive than men in facilitating two-way communication. 
D)  Women are tougher competitors than men. 
E)  Women can make more money in comparable traditionally female-dominated fields. 
A)  They find it more "welcoming" than fields such as newspaper work. 
B)  They can start a public relations firm with relatively little capital. 
C)  Women are more sensitive than men in facilitating two-way communication. 
D)  Women are tougher competitors than men. 
E)  Women can make more money in comparable traditionally female-dominated fields. D

Question 3

What does NOT explain changing focus in public relations?

Accepted Answer

A)  The field of public relations has broadened far beyond the concept of media relations. 
B)  The growth of public relations as a career field distinctly separate from journalism has spawned. 
C)  The number of available public relations jobs has dwindled in recent years. 
D)  An expanding area of public relations practice is crisis communication counseling. 
E)  An increasing amount of writing is being done in "controlled" media. 
A)  The field of public relations has broadened far beyond the concept of media relations. 
B)  The growth of public relations as a career field distinctly separate from journalism has spawned. 
C)  The number of available public relations jobs has dwindled in recent years. 
D)  An expanding area of public relations practice is crisis communication counseling. 
E)  An increasing amount of writing is being done in "controlled" media. C

Question 4

Public relations provides vital service to both business and society.

Accepted Answer

A) True 
 B)False

Question 5

Many consider him the first presidential press secretary.

Accepted Answer

A)  John Muir 
B)  Amos Kendall 
C)  Robert Underwood Johnson 
D)  Ivy Lee 
E)  Ben Franklin 
A)  John Muir 
B)  Amos Kendall 
C)  Robert Underwood Johnson 
D)  Ivy Lee 
E)  Ben Franklin

Question 6

Which of the following is NOT one of Grunig's four models of public relations?

Accepted Answer

A)  Two-way asymmetric 
B)  Public information 
C)  Press agentry/publicity 
D)  One-way publicity 
E)  Two-way symmetric 
A)  Two-way asymmetric 
B)  Public information 
C)  Press agentry/publicity 
D)  One-way publicity 
E)  Two-way symmetric

Question 7

Today's public relations practitioner must understand

Accepted Answer

A)  The QR codes behind social media sites. 
B)  how to manage competition and conflict. 
C)  how to achieve clear and consistent communication. 
D)  the importance of media opposition. 
E)  Both B and C. 
A)  The QR codes behind social media sites. 
B)  how to manage competition and conflict. 
C)  how to achieve clear and consistent communication. 
D)  the importance of media opposition. 
E)  Both B and C.

Question 8

Describe either: a.) how Edward Bernays might have handled the Ludlow Massacre, or b.) how Ivy Lee might have orchestrated the "hearty breakfast" campaign.Note specific strengths and traits each person exemplified, and how those might translate into these historic public relations situations.How would have the tactics, and possibly the outcomes, differed?

Accepted Answer

Bernays was keen on psychological insigh

Question 9

Public relations practitioners must possess variety of skills/abilities because

Accepted Answer

A)  practitioners are constantly changing jobs. 
B)  the field is so diverse. 
C)  the government requires it. 
D)  most practitioners don't study public relations in college. 
E)  none of the above. 
A)  practitioners are constantly changing jobs. 
B)  the field is so diverse. 
C)  the government requires it. 
D)  most practitioners don't study public relations in college. 
E)  none of the above.

Question 10

Public relations practitioners should still begin their careers as journalists.

Accepted Answer

A) True 
 B)False

Question 11

Which is considered an essential ability for public relations practitioner?

Accepted Answer

A)  writing 
B)  networking 
C)  marketing experience 
D)  design 
E)  accounting 
A)  writing 
B)  networking 
C)  marketing experience 
D)  design 
E)  accounting

Question 12

Communication "managers" are likely do all of the following EXCEPT:

Accepted Answer

A)  counsel senior management. 
B)  oversee multiple communication strategies. 
C)  supervise employees. 
D)  Develop organizational vision. 
E)  make communication policy decisions. 
A)  counsel senior management. 
B)  oversee multiple communication strategies. 
C)  supervise employees. 
D)  Develop organizational vision. 
E)  make communication policy decisions.

Question 13

"Transparency" is no longer major trend in public relations.

Accepted Answer

A) True 
 B)False

Question 14

Regarding expertise in social media, which of the following is most true?

Accepted Answer

A)  It is no longer very important in public relations. 
B)  It is the most important public relations skill. 
C)  the public relations field has expanded beyond social media, into Web 3.0. 
D)  It is likely to increase in importance. 
E)  Twitter has emerged as the leading channel. 
A)  It is no longer very important in public relations. 
B)  It is the most important public relations skill. 
C)  the public relations field has expanded beyond social media, into Web 3.0. 
D)  It is likely to increase in importance. 
E)  Twitter has emerged as the leading channel.

Question 15

The major effort worldwide to improve standards and professionalism in public relations is:

Accepted Answer

A)  licensing. 
B)  continuing education. 
C)  accreditation. 
D)  promoting membership in professional organizations. 
E)  expanding collegiate-level public relations curriculum. 
A)  licensing. 
B)  continuing education. 
C)  accreditation. 
D)  promoting membership in professional organizations. 
E)  expanding collegiate-level public relations curriculum.

Question 16

Crisis communication counseling skills are more essential than ever because

Accepted Answer

A)  they strengthen the influence of public relations in the organization. 
B)  public acceptance and support are key to a company's success. 
C)  these skills require considerable professional expertise. 
D)  conflicts are infrequent in the business world. 
E)  Both A and C. 
A)  they strengthen the influence of public relations in the organization. 
B)  public acceptance and support are key to a company's success. 
C)  these skills require considerable professional expertise. 
D)  conflicts are infrequent in the business world. 
E)  Both A and C.

Question 17

Ivy Lee was the first true public relations counselor.

Accepted Answer

A) True 
 B)False

Question 18

According to PRSA, practitioners should have sense of responsibility to society and the public interest.

Accepted Answer

A) True 
 B)False

Question 19

According to figures provided in the PRWeek 2011 annual salary survey, the career outlook for public relations professionals could be described as:

Accepted Answer

A)  moderate 
B)  positively robust 
C)  declining 
D)  holding its own 
E)  far beyond expectations 
A)  moderate 
B)  positively robust 
C)  declining 
D)  holding its own 
E)  far beyond expectations

Question 20

All of the following are essential abilities for public relations practitioners EXCEPT:

Accepted Answer

A)  writing skills. 
B)  research ability. 
C)  graphic design. 
D)  planning expertise. 
E)  problem-solving ability. 
A)  writing skills. 
B)  research ability. 
C)  graphic design. 
D)  planning expertise. 
E)  problem-solving ability.

Today, much of the writing in public relations is done for "controlled media."

Which is NOT considered reason why there has been an influx of women working in public relations?

What does NOT explain changing focus in public relations?

Public relations provides vital service to both business and society.

Many consider him the first presidential press secretary.

Which of the following is NOT one of Grunig's four models of public relations?

Today's public relations practitioner must understand

Public relations practitioners must possess variety of skills/abilities because

Public relations practitioners should still begin their careers as journalists.

Which is considered an essential ability for public relations practitioner?

Communication "managers" are likely do all of the following EXCEPT:

"Transparency" is no longer major trend in public relations.

Regarding expertise in social media, which of the following is most true?

The major effort worldwide to improve standards and professionalism in public relations is:

Crisis communication counseling skills are more essential than ever because

Ivy Lee was the first true public relations counselor.

According to PRSA, practitioners should have sense of responsibility to society and the public interest.

According to figures provided in the PRWeek 2011 annual salary survey, the career outlook for public relations professionals could be described as:

All of the following are essential abilities for public relations practitioners EXCEPT:

What Is Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 2: Careers in Public Relations

Today, much of the writing in public relations is done for "controlled media."

Which is NOT considered reason why there has been an influx of women working in public relations?

What does NOT explain changing focus in public relations?

Public relations provides vital service to both business and society.

Many consider him the first presidential press secretary.

Which of the following is NOT one of Grunig's four models of public relations?

Today's public relations practitioner must understand

Public relations practitioners must possess variety of skills/abilities because

Public relations practitioners should still begin their careers as journalists.

Which is considered an essential ability for public relations practitioner?

Communication "managers" are likely do all of the following EXCEPT:

"Transparency" is no longer major trend in public relations.

Regarding expertise in social media, which of the following is most true?

The major effort worldwide to improve standards and professionalism in public relations is:

Crisis communication counseling skills are more essential than ever because

Ivy Lee was the first true public relations counselor.

According to PRSA, practitioners should have sense of responsibility to society and the public interest.

According to figures provided in the PRWeek 2011 annual salary survey, the career outlook for public relations professionals could be described as:

All of the following are essential abilities for public relations practitioners EXCEPT:

What Is Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters